Planable is a social media management tool that transforms how agencies and brands handle content collaboration. Instead of dealing with scattered feedback and approval bottlenecks, teams get a centralized visual workspace where they can plan, create, and approve content for multiple clients efficiently.

What sets Planable apart is its focus on genuine teamwork rather than just collecting feedback. Content gets refined through real-time collaboration before it goes live—no more juggling spreadsheets or chasing approvals through email threads. Over 5,000 marketing teams trust Planable, including those working with major brands like Hyundai, Christian Louboutin, Royal Canin, KFC, and SMEG.

Who should use Planable?

This platform serves marketing agencies, brand teams, and social media professionals managing content across multiple accounts. It's especially powerful for teams where several people contribute to content creation and need a smooth approval process. From boutique agencies to enterprise marketing departments, Planable adapts to different team sizes and complexity levels.

What you'll gain from using Planable:

1. Unified workspace: Bring your entire team together in one visual environment, ditching the chaos of disconnected tools and communication channels.
2. Tailored approval flows: Design approval processes that fit your team's structure, whether you need simple sign-offs or complex multi-tier reviews.
3. Organized client management: Keep each client or brand in its own workspace, making it simple to juggle multiple accounts without confusion.
4. Intuitive content planning: Use the drag-and-drop calendar to schedule posts effortlessly, with accurate previews showing how content will appear on each platform.
5. Instant collaboration: Get immediate feedback through in-line comments, visual markup, and direct suggestions right where you're working.
6. Direct social publishing: Connect to major social networks and publish content straight from Planable without switching between tools.
7. Centralized inbox: Handle comments, messages, and interactions from all your social channels in a single location.
8. Comprehensive analytics: Track performance across every platform you manage, then create professional reports for stakeholders quickly.
9. Easy client access: Share view-only links so clients can review content calendars and provide input without needing their own login.

A platform built for teamwork

Planable addresses the core challenges of social media content management: scattered collaboration, complicated approvals, and time-consuming workflows. By bringing planning, creation, feedback, and publishing into one cohesive space, it helps teams work faster while maintaining higher content standards. The platform's visual approach and flexibility make it particularly valuable for agencies and brands juggling multiple stakeholders and accounts.

Pricing structure

Planable has several tiers to match different team needs. Monthly rates are listed below, and choosing annual billing saves you two months' cost:

1. Free plan: No cost for core features, supporting up to 50 posts total with unlimited team members. X (Twitter) publishing and analytics aren't included.
2. Basic tier: $33 monthly per workspace. You get 60 posts per workspace each month, unlimited team members, connections to 4 social accounts, 2 approval types, Feed & Calendar views, plus 3 campaigns per workspace. Optional add-ons: Analytics at $9/workspace/month and Engagement at $5/workspace/month.
3. Pro tier (most popular choice): $49 monthly per workspace. Includes 150 posts per workspace monthly, unlimited team members, 10 social account connections, 3 approval types, Feed, Calendar & Grid views, plus 10 campaigns per workspace. Same add-on options available: Analytics ($9/workspace/month) and Engagement ($5/workspace/month).
4. Enterprise tier: Custom pricing tailored to your needs. Get unlimited posts, advanced multi-level approvals, all view types (Feed, Calendar, Grid & List), bank/wire payment options, a dedicated account manager, unlimited campaigns, SSO integration, plus Engagement and Analytics add-ons.

Every plan comes with a free trial period. Prices shown are in U.S. Dollars and exclude applicable taxes. For current pricing details, visit planable.io.