Wrike is more than just a versatile project management tool: it is a collaborative work management (CWM) platform designed for medium to large enterprises (250+ employees) across industries such as marketing, manufacturing, and professional services. It helps cross-functional teams to:

• coordinate complex workflows,
• streamline operations,
• and manage distributed work.

Wrike is used by project and programme managers, marketing departments, R&D teams, creative professionals, and client service delivery teams. Its core strength lies in providing a unified workspace to plan, track, automate, and analyse projects in real-time, with high configurability for enterprise-scale requirements.

Wrike offers advanced project planning, team collaboration, workload balancing, and performance reporting capabilities. Recent updates include enhanced work automation, a redesigned Table View, and deeper integrations with platforms such as SharePoint, Tableau, and Power BI. Unlike simpler project tools, Wrike supports complex use cases such as product lifecycle management and client-facing service delivery.

What are the main features of Wrike?

Work Item Types for Customised Project Structuring

Wrike allows users to define flexible work item types beyond traditional tasks and projects. This feature supports custom workflows and naming conventions tailored to departmental processes, such as campaign briefs in marketing or test cases in engineering. Each item type can be uniquely structured, named, and tracked.

• Marketing: Campaign request forms, creative briefs
• Manufacturing: Product requirements, engineering change orders
• Professional Services: Client intake forms, deliverable checklists

Work Intelligence for Automation and Smart Recommendations

Wrike’s Work Intelligence suite includes AI-powered tools for smarter project management. It helps prioritise tasks, estimate effort, and detect project risk using team behaviour and historical data. It also automates repetitive workflows via Wrike’s Automation Engine.

• Risk prediction for task delays
• Automated project progress notifications
• Smart subtask generation based on templates

Custom Item Types and Field-Level Access Control

Custom Item Types (CITs) combined with Field-Level Permissions (introduced in 2025) allow organisations to tailor project structures while keeping sensitive information secure. Only authorised users can view or edit specific fields — essential in compliance-heavy sectors.

• Engineering teams managing confidential prototypes
• Agencies protecting client budgets
• Pharma companies controlling access to regulatory data

Cross-Space Collaboration and Unified Work Views

Wrike Spaces organise work by teams, clients, or departments. The cross-space collaboration feature enables users to share and link items across different spaces while retaining full permission control. The redesigned Table View (from April 2025) offers a high-level overview with inline editing and dynamic sorting.

• A field marketing team coordinating events with product marketing
• External agencies accessing shared campaign folders
• A central PMO tracking tasks across product teams

Analytics, Dashboards and Business Intelligence Integrations

Wrike provides native dashboards and advanced analytics for real-time reporting. Users can build custom visualisations to monitor KPIs, budgets, or workload. Native connectors with Tableau, Power BI, and SharePoint (launched in 2025) support data-driven decision-making.

• Time tracking and billable hours reports
• Marketing campaign performance dashboards
• Utilisation analysis across engineering resources

Templates, Blueprints, and Scenario Planning

Pre-built templates and blueprints accelerate project setup while ensuring process consistency. With Scenario Planning, teams can simulate various project paths based on available resources or shifting deadlines — useful for both marketing roadmaps and manufacturing schedules.

• Testing launch timelines under resource constraints
• Comparing multiple campaign plans
• Evaluating client delivery scenarios for service teams

Why choose Wrike?

• Enterprise-grade flexibility: Highly configurable project structures, custom workflows, and advanced permissions suit diverse operational models.
• Integrated ecosystem: Seamless integrations with Microsoft Teams, SharePoint, Power BI, Slack, Salesforce, Adobe Creative Cloud, and Tableau.
• Cross-functional collaboration: Aligns internal departments and external partners with clear ownership, shared timelines, and real-time updates.
• Scalability for complex operations: Adapts to enterprise needs from marketing campaign management to product lifecycle oversight.
• Continuous innovation: Monthly platform updates improve automation, intelligence, and user interface tailored for enterprise use.