Adscore is a powerful software designed to optimise ad campaigns for digital marketers and advertisers. With advanced algorithm-based analytics, it helps identify fraudulent activities and maximise campaign performance. Its real-time reporting and intuitive dashboard set it apart from competitors.

What are the main features of Adscore?

Fraud Detection Algorithms

Adscore is equipped with cutting-edge fraud detection features that use complex algorithms to safeguard your ad investments from fraudulent activities. These features help ensure that your marketing budget is spent efficiently on real audience interactions:

• Real-time monitoring: Continuously tracks activities to detect and neutralise fraudulent clicks and impressions.
• Customisable rules: Allows the creation of specific parameters tailored to your campaign needs for enhanced security.
• Comprehensive reports: Offers detailed insights and statistics on potential fraud trends and sources.

Advanced Targeting Features

Enhance your ad management strategy with Adscore's advanced targeting tools that enable marketers to reach the right audience with precision:

• Behavioural insights: Analyses user data to identify and target individuals based on their interests and actions.
• Geotargeting: Tailors campaigns to specific locations ensuring relevance and improved engagement rates.
• Audience segmentation: Divides audiences into meaningful segments for more personalised and effective campaigns.

Real-time Data Analysis

Leverage Adscore’s real-time data analysis to make informed decisions faster with instant access to actionable insights:

• Instant updates: Provides immediate access to campaign performance metrics for timely adjustments.
• Trend analysis: Identifies patterns over time to help refine your ad strategies for better results.
• Integrated dashboard: Combines data from various sources into a single, easy-to-navigate interface for comprehensive analysis.