Dougs vs Keobiz: which online accountancy firm to choose in 2025?
Entrepreneurship, setting up a business, tax obligations, bookkeeping... accounting remains a complex and time-consuming field. Fortunately, online accountancy firms such as Dougs and Keobiz are transforming this constraint into a fluid, digitised and (almost) enjoyable service.
These two 100% online chartered accountants are aimed at entrepreneurs, freelancers, the self-employed and managers of very small businesses. Their promise? Automated accounting management, intuitive tools, legal support and clear prices, often lower than those of traditional firms.
So, Dougs or Keobiz?
- Which offers the best value for money?
- Who offers the best customer service?
- Which solution is best suited to your business and your accountancy needs?
👉 In this comprehensive comparison, we analyse everything: features, price, interface, integrations, customer reviews... to help you make the right choice of accounting software.
What is Dougs?
Dougs overview
Dougs is an online accountancy firm created in 2015 and registered with the Ordre des experts-comptables. It is primarily aimed at self-employed people, VSEs, freelancers and startups who want to simplify their accounting management without sacrificing the quality of tax advice or personalised support.
What does Dougs promise? To automate as many accounting tasks as possible (VAT, tax returns, social security contributions, etc.) using in-house software connected to your bank account. The aim is to enable entrepreneurs to concentrate on their business and not on their accounts.
Dougs' main features
Before going into detail about the features, it's important to understand that Dougs is positioned halfway between online accounting software and a digital accounting firm. The tool is based on a high level of automation, while providing human oversight by experts.
⚒️ Here are the key features offered by Dougs:
- automated bookkeeping via bank synchronisation ;
- tax returns: VAT, corporation tax, CFE, tax returns, etc. ;
- company creation (SAS, SASU, EURL, micro, etc.) with legal support;
- financial dashboards and cash flow management;
- payroll management (optional) ;
- annual accounts certified by a chartered accountant;
- chat, email and telephone support with dedicated advisers.
Advantages and disadvantages of Dougs
Like any online accounting solution, Dougs has its strengths... and its limitations. Its hybrid positioning between digital practice and automated tool appeals to many entrepreneurs, but will not suit everyone.
Dougs is often praised for its ease of use, responsiveness and quality of support. For many entrepreneurs, it ticks the essential boxes for complete and efficient accounting management, with :
- advanced accounting automation: bank synchronisation, auto entry, tax reminders, etc;
- business start-up included in certain packs, with legal support;
- access to a real chartered accountant, with personalised follow-up;
- clear dashboards for monitoring your business, cash flow and expenses;
- considerable time saved on day-to-day accounting management;
- responsive, human customer support that is highly rated by users.
❌ That said, not everything is perfect. Some users mention functional limitations, especially on complex cases, or an interface that is sometimes too standardised for specific needs. Here's what to look out for:
- less suitable for complex structures (multiple establishments, holding companies, etc.) ;
- no dedicated mobile application to date;
- limited customisation of certain reporting elements;
- interface considered basic by some more technophile users;
- fee-based options for certain services (payroll, audit, interim balance sheet);
- standardised support in entry-level packages.
What is Keobiz?
General presentation of Keobiz
Keobiz is an online accountancy firm founded in 2012, with several thousand clients, mainly very small businesses, micro-entrepreneurs and freelancers. Like Dougs, Keobiz is based on a hybrid approach: an online platform coupled with dedicated accountants.
What sets Keobiz apart? Its desire to offer a complete package that goes well beyond accountancy: business creation, legal advice, tax optimisation, management tools, payroll, and even personalised coaching depending on the business.
Keobiz sees itself as an online practice designed for entrepreneurs in a hurry, who want an all-in-one tool and human, uncomplicated support.
Key features of Keobiz
Before getting into the comparison, let's take a look at the services offered by Keobiz. Like Dougs, Keobiz combines accounting software, tax support and strategic advice via a cloud platform.
⚒️ Here are the firm's key features:
- turnkey business creation with optimised status (SASU, EURL, etc.) ;
- automated bookkeeping and bank synchronisation ;
- tax returns: VAT, corporation tax, CFE, tax returns;
- real-time monitoring of cash flow and financial indicators;
- integrated legal service (articles of association, general meetings, amendments) ;
- pay slips and social management;
- access to a dedicated advisor and specialist experts depending on the sector;
- 24/7 secure access to the customer area.
Keobiz
Advantages and disadvantages of Keobiz
Keobiz stands out for its "full-service" approach, which goes beyond simple accounting management. But this wealth of services can also create a gas factory effect if you don't choose your package carefully.
✅ Keobiz is particularly attractive to people who want to centralise their accounting, legal and social security needs in a single interface with a single point of contact, thanks to :
- an ultra-complete package including accounting, legal, payroll and tax services ;
- free business start-up or at a preferential rate depending on the pack;
- personalised support from a dedicated advisor;
- an intuitive platform with access to documents at all times;
- wide availability of support (telephone, e-mail, customer area);
- numerous integrations with banks and management tools.
❌ Despite its strengths, Keobiz is not without its critics, including:
- uneven support depending on the advisor (varying experience) ;
- interface sometimes not very fluid on mobile or in multi-tab navigation ;
- variable response times depending on the period;
- certain pay-as-you-go options are poorly promoted (pitfalls in the offers);
- Payroll service sometimes outsourced, which can slow down exchanges;
- lack of clarity in cancellation conditions.
Dougs vs Keobiz: compare features
| Key features | Dougs | Keobiz |
| Automated bookkeeping | Bank synchronisation + OCR | Bank synchronisation |
| Tax returns (VAT, corporation tax, etc.) | Included in all packs | Included in all packs |
| Company creation | Included or at a reduced rate | Free or at a reduced rate |
| Legal support | Basic (creation, articles of association) | Extensive (AGMs, amendments, etc.) |
| Access to a dedicated chartered accountant | Yes | Yes |
| Payroll & social security | ⚠️ Optional at extra cost | Included in certain packs |
| Financial dashboards | Simplified view | More detailed view |
| Mobile application | ❌ No | ⚠️ Responsive but no dedicated app |
| Customer support | Responsive and well rated | ⚠️ Varies according to advisor |
| API / banking integrations | ⚠️ Limited | Multiple integrations (banks, tools) |
Focus on accounting automation
Dougs relies heavily on automation. By connecting your bank account and using an internal OCR system, the software :
- automatically categorises transactions
- extracts the supporting documents
- then allocates them to the right accounting line.
This saves entrepreneurs a considerable amount of time.
Keobiz also offers automation via the bank connection, but remains a little more dependent on human intervention (manual checks, documentary reminders). This may reassure some, but slow down others.
💡 The verdict: Dougs is faster for day-to-day accounting, Keobiz more traditional in its approach.
Focus on business creation
Dougs offers standardised and effective support, often included in the monthly price.
Keobiz goes further with a free business start-up package, including :
- status optimisation
- legal publication,
- filing the application
- and even personalised coaching depending on the project.
💡 Verdict: Keobiz takes the lead on business creation, with a more comprehensive and personalised offer.
Focus on support and advice
At Dougs, you have access to qualified, responsive chartered accountants, but the level of personalisation depends on the package you choose. In the basic packages, support remains relatively generic.
At Keobiz, each customer is assigned to a dedicated adviser, with sector experts on hand if required. Some packs even include regular strategic follow-up meetings.
💡 The verdict: Keobiz wins out if you're looking for a close relationship and accounting or tax coaching.
Focus on tax management (VAT, tax returns, corporation tax)
Dougs does this at no extra cost in all its packs, with an intelligent tax calendar and proactive notifications.
Keobiz also manages it all, but some options can be billed separately: such as interim balance sheets or requests to defer corporation tax.
💡 Verdict: Dougs is more transparent and fluid for day-to-day tax matters.
Focus on dashboards and real-time management
Dougs offers a clear and simple dashboard focused on:
- cash flow
- future expenses
- and tax forecasts.
Keobiz offers a more analytical view, with :
- filters,
- advanced indicators
- and the ability to segment activity by expense item.
💡 The verdict: Keobiz is more focused on strategic management, while Dougs keeps things simple.
Dougs vs Keobiz: compare prices
| Offer | Dougs | Keobiz |
| Free offer | " Business creation + accounting" - free of charge :
|
- |
| Basic package | " Essential Pack - from €49/month :
|
" Easy Pack - from €89/month :
|
| Intermediary offer | " Pack Liberté" - from €79/month :
|
" Comfort Pack - from €109/month :
|
| Advanced offer | " Exclusive Pack - from €129/month :
|
" Pack Plus - from €139/month :
|
| Full package | " SME Pack - from €159/month:
|
" Premium Pack - from €179/month :
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Dougs vs Keobiz: which interface is the most intuitive?
Accounting software is not just judged by its features or price. Ease of use, ergonomics and mobile navigation play a crucial role in the long-term adoption of the service.
| Interface criteria | Dougs | Keobiz |
| Ease of use | Very intuitive, designed for non-accountants | Clear interface, but denser |
| Design and ergonomics | Minimalist, sometimes too clean | Modern, effective hierarchy |
| Financial dashboards | Very easy to read, essential KPIs in 1 click | Detailed tables with more filters |
| Space customisation | ❌ Very limited | Some options depending on the package |
| Mobile navigation | ❌ No dedicated application, partial responsive | Web responsive interface only |
| Accessibility & responsiveness | Fast, even with a lot of data | Can slow down depending on volume |
🧠 User experience analysis:
- Dougs focuses on extreme ease of use. The interface is uncluttered, with elements focused on the essentials: cash flow, expenses, VAT, due dates. This is clearly a tool that has been designed to move quickly and not drown the user in figures. On the other hand, this may frustrate those who want to customise their reports or cross-reference more data.
- Keobiz, on the other hand, offers a more comprehensive interface, with more filters, tabs and data. This is particularly noticeable in the dashboards, where you can get very precise views of your business. The interface is a little "busier", but more powerful for managing your business.
Dougs vs Keobiz: compare integrations
The better an accounting solution integrates with your bank, your management tools, your CRM or even your invoicing tool, the more it becomes a central pillar of your back office. For an entrepreneur or CFO, interoperability is key to avoiding duplicate entries, automating accounting flows and making returns more reliable.
👉 Number of integrations available
- Dougs: ⭐⭐☆☆☆
Dougs offers automatic banking connections with the main French banks, but the number of third-party integrations remains limited. No marketplace, no public API accessible to all. The tool remains focused on its native environment, which limits advanced use cases (e.g. synchronisation with an ERP or CRM).
- Keobiz: ⭐⭐⭐⭐☆
Keobiz goes further in terms of integration: extended banking connectors, compatible invoicing tools, synchronisation with management platforms such as QuickBooks, Stripe, or third-party legal tools. We're clearly on a more open approach, with integrations designed for multi-tool workflows.
👉 Ease of configuration
- Dougs: ⭐⭐⭐☆☆
Banking synchronisation is simple to set up: a connection in a few clicks via aggregators such as Bridge or Budget Insight. But beyond that, the possibilities are limited. There is no fine-grained management of automated scenarios or multi-source parameterisation.
- Keobiz: ⭐⭐⭐⭐☆
The interface makes it easy to connect bank accounts, your invoicing tool or other third-party modules. No need to be a technician, everything is guided, and integrations are well documented in the customer area. The approach is more 'plug & play' than with Dougs.
👉 Customisation and automation
- Dougs: ⭐⭐☆☆☆
Dougs does a good job of automating the categorisation of entries, VAT reminders and the generation of tax returns. However, there are no custom rules, no open API, and no automation triggered by external events. It's simple, but not very flexible.
- Keobiz: ⭐⭐⭐⭐☆
With Keobiz, you can go even further: automated reminders, links between payroll/accounting/legal modules, conditional notifications, and customised settings according to sector or activity. The integrations feed semi-automated workflows, useful for SME managers.
💡 Conclusion
- Keobiz clearly takes the lead on the richness of integrations and configuration flexibility. It's a solution designed for entrepreneurs who want to centralise their accounting, legal and administrative tools without friction.
- Dougs, with its more closed ecosystem, favours extreme simplicity, which works very well if you want to keep your scope restricted and efficient... but this limits the number of bridges with other business software.
When should you choose Dougs or Keobiz?
Choosing between Dougs and Keobiz is not just a matter of comparing features or prices. It all depends on your legal status, your level of autonomy, the complexity of your business and the type of support you expect.
Typical use cases for Dougs
Dougs is aimed above all at independent entrepreneurs who are comfortable with digital tools and are looking for a simple, fast and reliable tool for managing their accounts without spending hours on it. Its model is designed for light structures or those in a growth phase, with clear needs and a desire to optimise their time.
📌 We recommend Dougs if you are :
- a freelancer or self-employed person in BNC or BIC looking for an all-in-one management tool ;
- setting up a business looking to get up and running quickly (SASU, EURL, micro, etc.);
- managers of very small businesses with few complex workflows, but who want to automate them thoroughly;
- self-employed professionals wishing to delegate tax management while keeping an eye on cash flow;
- entrepreneurs who prefer speed, automation and responsive support;
- people who are comfortable with a streamlined interface, without the need for extensive customisation.
Typical use cases for Keobiz
Keobiz, on the other hand, is positioned as a more complete and human solution, with extensive support that appeals to entrepreneurs looking for advice, a strategic vision or multiple services (accounting, legal, social, etc.). It is better suited to profiles that need a multi-service accountancy firm capable of adapting to their sector.
📌 We recommend Keobiz if you are:
- a business creator looking for step-by-step guidance, from status to registration ;
- running a very small business or SME with a growing business and cross-functional needs;
- an entrepreneur who needs a dedicated human contact to ask questions on a regular basis;
- structures with several employees, requiring social and payroll management;
- property companies (SCI, LMNP, LMP) with specific tax requirements;
- profile looking for a centralised solution including legal, tax and HR in a single tool.
Dougs or Keobiz: make the right choice for your profile
When it comes to online accounting, Dougs and Keobiz are among the best solutions on the market. But behind their similar promises lie two very different approaches.
👉 Dougs is an efficient, fast and highly automated solution , ideal for freelancers, self-employed people or very small businesses who want simple accounting software with little customisation but great reliability. If you're comfortable with digital tools and want an inexpensive accounting firm without giving up expertise, Dougs is an excellent choice.
Keobiz, on the other hand, plays the completeness card:
- accounting management,
- business creation
- payroll
- legal
- everything is centralised.
This is the best option if you're looking for more than just software, with a dedicated contact person, customised services and a long-term view of your business. Ideal for SMEs, property entrepreneurs, or those who want to delegate without stress.
FAQ - Dougs vs Keobiz
Is Dougs a real chartered accountant or just software?
Yes, Dougs is a chartered accountancy firm registered with the Ordre des experts-comptables. It's not just software, but a hybrid solution: an automated platform combined with support from qualified professionals.
Does Keobiz really offer free business creation?
Yes, Keobiz offers free company creation in certain packages, particularly for SASU, EURL and micro-entrepreneurs. This includes drafting the articles of association, registration with the registry, legal notices, etc., provided that you subscribe to an accounting package after registration.
Can I change accountancy firms easily between Dougs and Keobiz?
Yes, it is perfectly possible to change accounting firm if you respect your notice period (generally 1 to 3 months). The migration of accounting data is governed by strict rules, but both service providers can support this transfer without any loss of history.
What's the best choice for an SCI or LMNP?
Keobiz is often the preferred choice for SCI, LMNP or real estate activities, because their teams specialise in this type of taxation. They offer dedicated packages and specific support.
Dougs can also manage these statuses, but with a more automated and less personalised approach.
Article translated from French