lemlist vs Waalaxy: the duel of the B2B prospecting pros
There are two heavyweights in the multi-channel prospecting ring: lemlist and Waalaxy. Two LinkedIn prospecting tools designed to boost your campaigns and skyrocket your response rate. But between automation, personalisation, integrated CRM, or even a free plan, which one will best meet your needs?
👉 If you're looking to generate more leads without sacrificing your time or risking the LinkedIn ban, this comparison will save you a lot of unnecessary testing. Whether you're a marketing manager, sales rep or B2B founder, we're going to break down the strengths and weaknesses of each solution for you, item by item.
LinkedIn automation, sending invitations, sequence management, interface, integrations, pricing, support... Nothing will be left out.
What is lemlist?
Overview of lemlist
lemlist is a multi-channel prospecting tool that enables you to automate the sending of personalised messages by email, LinkedIn and even via calls or WhatsApp messages (via integration). Its promise is to reconcile automation and personalisation in your prospecting campaigns, without sacrificing the human relationship.
Founded in 2018 by Guillaume Moubeche, lemlist has quickly established itself as a benchmark in the world of B2B prospecting, banking on a "human-first" approach.
Today, the solution is used by more than 25,000 companies worldwide, from start-ups to scale-up sales teams. lemlist mainly targets sales teams, growth marketers and B2B entrepreneurs who want to generate a regular flow of leads without spending their days on LinkedIn sending out invitations manually.
In terms of philosophy, the tool focuses on :
- the quality of the sequences rather than the quantity of emails sent,
- optimised deliverability (thanks to their own warm-up tool),
- and a highly data-driven view of performance.
lemlist's main features
What sets lemlist apart from other prospecting tools is its ability to combine automation, hyper-personalisation and multi-channel without making it too complex to use. Here are the key features for which it is renowned:
- automated multi-channel sequences to combine emails, LinkedIn messages, invitations and follow-ups to reach your prospects via several channels;
- advanced personalisation with customised images, integrated videos, dynamic variables and more;
- a mini-CRM to manage your leads without leaving the platform, with visual pipeline, scoring and milestone tracking;
- native email warm-up: improve deliverability with a proprietary tool for automatic warm-up of your inboxes;
- detailed analytics with open rates, clicks, responses, bounces... precise data to adjust your prospecting campaigns;
- easy integration with Zapier, HubSpot, Salesforce, Pipedrive, Make, etc;
- team mode for centralising your campaigns, pooling leads and tracking the performance of your sales staff.
lemlist
Advantages and disadvantages of lemlist
lemlist is appealing for its comprehensive approach to multi-channel prospecting, but it is not without its limitations. Here's what we've learned from field analysis and user feedback.
✅ The tool really shines when it comes to large-scale personalisation and maintaining control over the entire prospecting chain, with features such as :
- ultra-flexible multi-channel automation, with a real scripting logic ;
- advanced personalisation of messages (images, videos, dynamic text);
- an integrated CRM for small teams or freelancers;
- responsive support and an active community;
- an integrated warm-up tool to protect your reputation as a sender;
- very good campaign KPI tracking with clear dashboards.
❌ But if your priority is simplicity or LinkedIn prospecting, a few points deserve attention:
- no free plan (14-day trial only) ;
- slightly high rates for small teams or solopreneurs ;
- less fluid than others for LinkedIn prospecting only (Waalaxy is more specialised in this area);
- a learning curve at the outset if you have never set up an automated sequence.
What is Waalaxy?
Overview of Waalaxy
Waalaxy is the LinkedIn prospecting tool for those who want to generate qualified leads effortlessly (or almost). 100% designed to automate LinkedIn, it lets you create intelligent sequences of invitations, messages, follow-ups... without leaving your browser.
Its main strength is its ultra-accessible interface, designed to launch LinkedIn prospecting campaigns in just a few clicks... even if you're not a growth expert.
Launched in 2021 by the team behind ProspectIn, Waalaxy quickly became the darling of freelancers, B2B salespeople and SMEs looking for a simple, fast and effective solution to turn LinkedIn into a lead machine. In 2024, the platform boasted more than 500,000 users, mainly in France and Europe.
🎯 Its regular users include:
- freelancerslooking to scale their business without pulling their hair out,
- sales teams who want to industrialise their contact approach,
- or prospecting agencies such as Emelia that manage several customer accounts.
Waalaxy's main features
Waalaxy focuses on the essentials of LinkedIn prospecting, with a tool that is streamlined, clever and devilishly effective. Its key features include
- automated LinkedIn sequences: create chains of actions (profile visits, invitations, messages, follow-ups) that run on autopilot;
- intelligent scheduling with actions spread over several days to mimic human behaviour and avoid LinkedIn detection;
- pre-designed sequence templates: choose from templates optimised for different objectives (recruitment, sales, appointment setting, etc.);
- lead scoring and qualification to automatically assess a prospect's interest based on their behaviour;
- a clear dashboard for tracking the acceptance, response and opening rates of your campaigns, with actionable statistics;
- native and Zapier integrations to connect Waalaxy to your CRM, Google Sheets or other automation tools;
- an all-in-one Chrome extension to control everything from your browser, without the need for third-party software.
Waalaxy
Advantages and disadvantages of Waalaxy
Designed to get straight to the point, Waalaxy shines for its simplicity and formidable effectiveness on LinkedIn. But its specialisation can also be a hindrance, depending on the use case.
✅ For those who put everything on LinkedIn, it couldn't be quicker to get to grips with it. Here are its key advantages:
- an intuitive interface, even for beginners ;
- ready-to-use LinkedIn sequences (invitation + message + follow-up);
- secure automation: limit daily actions to avoid blocking;
- excellent deliverability on LinkedIn thanks to simulated natural behaviour;
- responsive customer support and well-crafted documentation;
- affordable prices compared to other prospecting solutions.
❌ But as soon as you want to go beyond LinkedIn, things get a bit sticky. Here are its main drawbacks:
- no free plan (free trial available) ;
- limited to LinkedIn: no native emails, no real multi-channel approach ;
- no integrated CRM (but can be exported to other tools);
- less powerful in terms of advanced customisation (images, videos, complex variables);
- works only via Chrome extension (no standalone web version)/.
lemlist vs Waalaxy: compare features
| Functionality | lemlist | Waalaxy |
| Multi-channel automation | Email, LinkedIn, WhatsApp (via Zapier) | ❌ LinkedIn only |
| Personalised sequences | Highly advanced (text, image, video) | Simple customisable messages |
| Integrated CRM | Visual pipeline + scoring | ❌ No (export possible) |
| Email warm-up | Natively integrated | ❌ Not applicable (no email) |
| Analytics dashboard | Comprehensive and detailed | Simple but effective |
| LinkedIn security | Manual settings recommended | Automatic (daily limit) |
| Sequence templates | Several templates | Numerous LinkedIn-oriented templates |
| Intuitive interface | Comprehensive, sometimes dense interface | Very accessible, designed for non-techies |
| Integrations (CRM, Zapier, etc.) | Numerous integrations | Zapier, Google Sheets, Make, HubSpot |
Focus on sequence automation
lemlist offers ultra-flexible automation. You can build complex prospecting campaigns by combining emails, LinkedIn invitations, messages, personalised deadlines and conditions ("if opened, then..."). It's a real tree logic with adaptive scenarios. Powerful, but it takes a bit of getting used to.
Waalaxy, on the other hand, plays the simplicity card. Automation is linear: you chain actions on LinkedIn (profile visit → invitation → message → follow-up). The interface is designed so that even a beginner can launch an effective sequence in 5 minutes, without drowning in options.
👉 To sum up:
- lemlist is for those who want to build sophisticated, multi-channel prospecting tunnels ;
- Waalaxy is for those who want to automate LinkedIn without headaches, quickly.
Focus on personalised messages
lemlist is the clear champion in this field. The tool allows for in-depth personalisation:
- insert variables (first name, company, job title, URL, etc.)
- dynamic images (photo of recipient, company logo, etc.)
- integrate personalised videos (using tools such as Vidyard or Loom)
- adapt messages according to responses or non-responses
This gives your prospects the impression that you're writing to them by hand. And that converts.
Waalaxy, on the other hand, offers more basic personalisation. You can insert simple fields (name, company) and choose templates, but no images or personalised videos. That's enough for a standard LinkedIn message, but limited if you're aiming for a truly bespoke experience.
👉 To sum up:
- lemlist is best for advanced, differentiating personalisation;
- Waalaxy is suitable for rapid, but less impactful, personalisation.
Focus on lead management and integrated CRM
lemlist integrates a mini-CRM directly into its platform. This allows you to :
- view the stages of each lead in a Kanban-type pipeline,
- assign status and tag leads,
- track the history of actions (emails sent, openings, responses, etc.),
- score leads according to their commitment,
- and even work as a team on the same campaigns.
Ideal if you don't want to multiply the tools or if you don't yet have a more robust CRM (such as HubSpot or Pipedrive).
Waalaxy, on the other hand, does not offer a native CRM. Lead management is done via the interface, but without any real follow-up logic or integrated scoring. On the other hand, you can easily export your leads to an Excel file, Google Sheets or tools via Zapier/Make.
👉 To sum up:
- lemlist is best suited if you're looking for an all-in-one solution with integrated lead management.
- Waalaxy is sufficient for simple campaigns, provided you have a CRM on the side.
Focus on security limits and LinkedIn detection
When you automate LinkedIn invitations or mass messages, you're walking a fine line. LinkedIn doesn't really like robots, and the penalties can go as far as account suspension. So it's best to understand how each tool manages this risk.
lemlist, on the other hand, gives you more freedom... and therefore more responsibility. You can go further in terms of customisation and volume, but :
- limits must be set manually,
- sending via LinkedIn requires coupling with other tools such as PhantomBuster or TexAu (non-native),
- you need to be familiar with the security thresholds to avoid flirting with the ban.
Waalaxy has clearly been designed to stay under the radar. The tool :
- simulates human behaviour (random delays, progressive volumes),
- respects the recommended daily quotas (invitation/day, message/day),
- automatically adapts the sending rate according to your history,
- works only via the Chrome extension, so it acts as if you were logged in.
Result: the risk of detection is very low if you stay within the rules. This is one of Waalaxy's key marketing arguments.
👉 To sum up:
- Waalaxy is safer for LinkedIn automation, even for beginners.
- lemlist is more powerful, but should be handled with care.
Focus on campaign performance and analytics
A good prospecting tool does more than just send messages: it helps you understand what's working... and optimise what's not.
lemlist offers a comprehensive dashboard. You can track in real time :
- open, click, response and unsubscribe rates,
- details by stage in the sequence (which messages perform best),
- A/B comparisons on different versions of a campaign,
- prospect behaviour (response time, level of engagement),
- and exportable reports for the team or the client.
It's just the thing for those who like to manage their prospecting with data.
Waalaxy goes straight to the point: its dashboard is simpler, but sufficient for LinkedIn use. It includes :
- Invitation acceptance rate,
- message response rate,
- tracking by sequence,
- planned vs. completed actions.
It's perfect for a quick read, but you get the feeling that the tool isn't designed for in-depth reporting.
👉 To sum up:
- lemlist is designed for teams who want to optimise their campaigns in depth;
- Waalaxy is designed for quick, clear monitoring, without getting bogged down in complex analysis.
lemlist vs Waalaxy: compare prices
| Offer | lemlist | Waalaxy |
| Free plan | ❌ (14-day free trial) | ❌ (free trial) |
| Entry-level | Email Pro: €69 / month / user
|
Pro : 19 € / month / user :
|
| Intermediate plan | Multichannel Expert : 99 € / month / user
|
Advanced: €49 / month / user
|
| Enterprise | Enterprise: on quotation
|
Business: €69 / month / user
|
| Top of the range | ❌ | Elite: €245 / month / user
|
lemlist vs Waalaxy: which interface is more intuitive?
The user experience can make all the difference between a campaign launched in 5 minutes... or onboarding that takes 5 days. Here's how the two tools compare in terms of interface and ergonomics.
| Criterion | lemlist | Waalaxy |
| Easy to use | Average - rich but dense | Excellent - simple, guided interface |
| Navigation | Complete interface, a little busy | Very fluid, designed for efficiency |
| Sequence creation | Advanced, tree logic | Very fast, ready-to-use templates |
| UX customisation | Yes (tables, views, custom templates) | Yes (simple, adaptable templates) |
| Dark mode | No | Yes |
| Mobile friendly | Moderately (better desktop experience) | Limited to Chrome extension |
| Overall user experience | Complete but more technical | Ultra-intuitive, ideal for beginners |
💡 What we remember:
- Waalaxy wins out on simplicity and speed of use, especially for non-technical profiles or those in a hurry ;
- lemlist, which has more options, takes some getting used to, but is better suited to those who want to customise each step.
lemlist vs Waalaxy: compare integrations
The more a prospecting tool is integrated into your stack, the smoother it becomes to use on a daily basis. CRM, enrichment, reporting, automation: the right integration can make all the difference.
👉 Number of integrations available:
- lemlist: ⭐⭐⭐⭐⭐
Over 30 native integrations + Zapier + open API. HubSpot, Salesforce, Pipedrive, Slack, Aircall, Vidyard, Google Sheets, Make... It's a real hub, ideal for well-equipped sales and growth teams. - Waalaxy: ⭐⭐☆☆☆☆
Less than 10 direct integrations. Possible connections with Dropcontact, Hunter, Google Sheets, Zapier and a few CRMs (HubSpot, Pipedrive) on certain plans. The ecosystem remains limited, but covers the basics.
👉 Ease of configuration:
- lemlist: ⭐⭐⭐⭐☆
Well-documented integrations, fluid configuration for the majority of tools. Some advanced connections (such as Salesforce) require a little handling, but remain accessible with a little experience. - Waalaxy: ⭐⭐⭐⭐☆
Very easy to connect via Zapier, with plug & play logic on the Google Sheets or CRM side. The limitations come more from quantity than complexity.
👉 Customisation and automation :
- lemlist: ⭐⭐⭐⭐⭐
Advanced automation possibilities via Make or Zapier. Conditional scenarios, CRM synchronisation, multiple triggers... Ideal for creating bespoke workflows. - Waalaxy: ⭐⭐☆☆☆
Automations possible but limited: no public API, little fine-grained customisation in integrations. Sufficient for exporting leads or synchronising responses, but no more.
💡 The verdict:
- lemlist clearly takes the lead over integrations, with a robust, open and automatable approach. Perfect for teams that want to connect their prospecting to a solid ecosystem.
- Waalaxy, which is lighter, is sufficient for simple or one-off needs, but will quickly reach its limits in complex environments.
When should you choose lemlist or Waalaxy?
Still not sure? Rather than putting everything in a table, the easiest way is to think ahead. Each tool has been designed with a very specific vision in mind: it's up to you to decide which one best suits your situation in the field.
You have a strategic approach to prospecting, with complex sequences, several channels, a team to coordinate, and a tech stack already in place (or under construction). lemlist is made to go far and deep.
👉 Choose lemlist if you need :
- multi-channel prospecting: you combine emails, LinkedIn, calls, WhatsApp... and you want to centralise everything in a single tool;
- advanced personalisation: you want tailor-made messages with images, videos, conditional variables, etc;
- integrated lead management: you don't yet have a CRM, or you want a complete pipeline view directly in the tool;
- complex campaigns: you do A/B testing, you track your conversion rates step by step, you automate via Zapier or Make ;
- teamwork: you can work together on sequences, with roles, shared statistics and reporting by member.
Ideal for marketing, sales or agency teams looking for a powerful, structured and customisable tool.
🗣️ Customer testimonial :
A MUST-HAVE for prospecting. Advanced personalisation and precise targeting have enabled me to attract far more qualified prospects. A real game changer for any ambitious B2B sales team.Sabina Lenoble - VP of Business Development at The Smiley Company
You need a fast, intuitive and frictionless tool to automate your LinkedIn prospecting. You don't have the time (or inclination) to set up a war machine, but you still want results.
👉 Choose Waalaxy if you're looking for:
- quick and easy LinkedIn prospecting: you want to send invitations and messages effortlessly, directly from Chrome ;
- a tool ready in 5 minutes: you don't want to waste time with technical configurations;
- affordable plans for testing without pressure: you're just starting out or have a tight budget, and you want to validate your target first;
- maximum security: you're worried about LinkedIn blocks and prefer a tool that manages the limits for you;
- targeted needs, without a CRM: you manage your leads in a Google Sheet or a lightweight external tool.
Perfect for freelancers, solopreneurs, field salespeople or young start-ups who want to scale quickly and effectively.
🗣️ Customer testimonial :
Waalaxy is an ideal prospecting tool. Simple but effective, it allows you to go beyond the limits of LinkedIn and explore other prospecting channels.
Axel Lavergne - Co-fondateur & rédacteur en chef chez Salesdorado
lemlist or Waalaxy: two visions, one right decision for your needs
lemlist and Waalaxy are not exactly in the same league. One is a Swiss army knife for multi-channel prospecting, designed to go far in terms of personalisation, analysis and team management. The other is a well-oiled machine designed to make LinkedIn automation simple, fast and effective.
👉 If you're looking for a powerful, customisable tool with advanced campaign logic (and you have the resources to make the most of it), lemlist will be your best ally.
👉 If you need a tool that's quick to get to grips with, LinkedIn-focused only, with a free plan to get you started without risk, then Waalaxy is clearly the smart choice.
In the end, it's not a question of "best tool" but of the best tool for your context. Ask yourself the right questions:
Which channel? Which maturity? Which team? What budget?
And the answer will appear.
FAQ: lemlist vs Waalaxy
lemlist or Waalaxy: which is the best tool for LinkedIn prospecting?
If you're looking to automate LinkedIn only, Waalaxy is more suitable: simple, secure, and designed for this channel. lemlist is more powerful, but requires third-party tools to automate LinkedIn effectively.
Is lemlist free?
lemlist does not offer a permanent free plan, but does offer a 14-day free trial to test all the features, without the need for a credit card.
Is Waalaxy really free?
Yes, Waalaxy offers a freemium plan that includes up to 80 LinkedIn invitations per month, ideal for getting started or testing your strategy without commitment.
Which tool should I choose for multi-channel prospecting (email + LinkedIn)?
That's what lemlist is designed for: it lets you combine email, LinkedIn, WhatsApp and even calls (via integration). Waalaxy is limited to the LinkedIn channel.
Which tool offers the best integrated CRM?
lemlist has a native mini-CRM with pipeline, scoring, tags and collaboration. Waalaxy does not offer an integrated CRM, but does allow leads to be exported to other tools.
Is it risky to automate LinkedIn with these tools?
Waalaxy has the advantage in terms of LinkedIn security, with automatic quota management and simulated human behaviour. lemlist, which is freer, requires more vigilance (and often the addition of tools such as PhantomBuster).
Can the two tools be used together?
In theory yes, but it's not very logical. It's better to choose the one that matches your current strategy: lemlist for advanced workflows, Waalaxy for direct action on LinkedIn.
Article translated from French