NP6 is a comprehensive marketing automation software designed for businesses seeking to optimise their campaigns and increase customer engagement. With features like advanced segmentation, multi-channel orchestration, and detailed analytics, it offers powerful tools to elevate your marketing efforts.

What are the main features of NP6?

Advanced Segmentation

NP6 empowers marketers with the ability to finely segment their audience based on detailed criteria, ensuring personalised and relevant messaging. Its sophisticated tools allow you to drill down into demographic and behavioural data, offering insights that elevate campaign effectiveness.

• Dynamic audience profiles: Build dynamic and constantly updated profiles for precise targeting.
• Behavioural insights: Leverage insights from user behaviour across multiple channels.
• Custom segments: Create tailored segments to align with your marketing objectives.

Multi-Channel Orchestration

NP6 provides seamless integration across various communication channels, allowing you to deliver a cohesive marketing strategy. Effortlessly orchestrate your campaigns across email, SMS, social media, and more to maintain consistent brand messaging and maximise customer touchpoints.

• Unified campaign management: Manage all your campaigns from a single interface for streamlined operations.
• Channel-specific optimisations: Customise your approach to suit each channel's unique characteristics.
• Real-time adjustments: Adapt campaigns in real-time to optimise results based on current data.

Detailed Analytics

Gain comprehensive insights into your marketing efforts with NP6’s robust analytics capabilities. Measure and analyse the success of your campaigns through detailed reports, enabling data-driven decisions to enhance performance and ROI.

• In-depth reporting: Access detailed reports that break down campaign performance across all metrics.
• Predictive analytics: Utilise predictive tools to forecast trends and adjust strategies accordingly.
• Custom dashboards: Create bespoke dashboards to monitor the KPIs that matter most to your business.