Nosto, designed for e-commerce businesses, leverages AI to deliver personalised shopping experiences. It offers advanced segmentation and real-time product recommendations, helping online retailers to boost conversions and customer loyalty.

What are the main features of Nosto?

Personalised Product Recommendations

Nosto empowers e-commerce platforms with AI-driven product recommendations tailored to individual user preferences. By analysing customer behaviour, it ensures shoppers see the most relevant products, enhancing engagement and sales potential.

• Dynamic Content Display: Automatically adjusts product suggestions based on browsing behaviour.
• Real-time Analytics: Utilises up-to-date data to refine recommendations.
• Cross-Selling Opportunities: Intelligent suggestions for complementary products.

Advanced Customer Segmentation

With its sophisticated segmentation tools, Nosto enables businesses to target various customer segments with precision. By leveraging behavioural, transactional, and demographic data, businesses can create more impactful marketing strategies.

• Behaviour-based Segmentation: Divide customers based on their interactions with the site.
• Transactional Insights: Utilise past purchase data to inform marketing efforts.
• Customisable Criteria: Tailor segments to specific business needs.

Multichannel Personalisation

Nosto extends its personalisation to multiple channels, ensuring consistent customer experiences whether online, via email, or through mobile devices. This comprehensive approach strengthens brand presence and customer loyalty.

• Email Personalisation: Integrate with email campaigns for tailored messages.
• Consistent Mobile Experience: Optimises personalisation for mobile users.
• Omnichannel Strategy: Uniform personalisation across all customer touchpoints.