Kit (formerly ConvertKit) is a creator-focused email marketing platform designed to help freelancers and small businesses grow their audience and monetise content through email. Built for online creators — including podcasters, authors, YouTubers, bloggers, course creators and solopreneurs — Kit combines ease of use with powerful automation and segmentation tools. It enables users to manage subscribers, create automated email sequences, and sell digital products or subscriptions — all from one platform.

Originally designed with simplicity in mind, Kit offers scalable tools suitable for creators at any stage, whether just starting out or managing a large subscriber base. Key advantages include an intuitive visual automation builder, integrated commerce features, and flexible tagging and segmentation. Kit stands apart from traditional email marketing platforms by focusing on the specific needs of individual creators and content-based businesses.

What are the key features of Kit?

Visual automation builder for creator-led email workflows

Kit’s automation builder allows creators to set up sophisticated email workflows easily. Its drag-and-drop visual interface lets users trigger sequences based on subscriber behaviour, tags or custom events.

• Create welcome sequences, product launches or drip email courses
• Automate based on opens, clicks, tag changes or form submissions
• Build conditional logic flows without any coding or external tools

Tagging and segmentation for targeted communication

Instead of traditional lists, Kit uses tag-based dynamic segmentation to target specific users based on behaviour, interests or purchase history.

• Assign tags when subscribers click links, fill out forms or make purchases
• Create auto-updating segments based on custom rules
• Send personalised content to different audience segments

Integrated commerce tools for selling digital products

Kit provides built-in tools for selling digital products, such as one-off purchases, subscriptions and donations. These features are native — no third-party integrations required.

• Create product pages for downloads, memberships or contributions
• Accept payments via direct Stripe integration
• Trigger emails and automations automatically after a purchase

Forms and landing pages to grow your mailing list

Kit includes customisable forms and landing pages to help creators build their email list. These can be embedded in websites or shared as standalone pages.

• Choose from a library of responsive templates
• Embed opt-in forms directly in blog posts or product pages
• Integrate with popular website builders like WordPress, Webflow and Squarespace

Email editor designed for content-driven creators

Kit’s email editor is minimal and distraction-free, focusing on the message rather than visual design — ideal for storytellers, educators and writers.

• Write emails in a clean, clutter-free editor
• Preview across different devices
• Use personalisation, conditional logic and dynamic fields

Why choose Kit?

Kit stands out in the crowded email marketing space by focusing specifically on the needs of creators and small businesses. Instead of catering to large enterprises, Kit is built for individuals and teams who prioritise audience growth, content delivery and digital sales. The platform offers powerful tools that remain accessible even to beginners.

Here’s why many creators prefer Kit over traditional email tools:

• Automation that grows with you – The visual builder makes it easy to create advanced workflows, saving time and improving engagement.
• Precise targeting with tags and segments – Deliver the right message to the right people, improving open and click-through rates.
• Native tools for digital sales – Sell directly from Kit without relying on external ecommerce tools.
• Effective list-building features – Forms and landing pages optimised for conversions help grow your audience organically.
• Content-first email creation – The minimalist editor keeps the focus on valuable content, ideal for newsletters and educational emails.