6 Alternatives to Salesforce: Finding Your Perfect CRM

Alternatives to Salesforce

Salesforce is the world’s #1 CRM application
and for good reason! With millions spent on aggressive advertising in past years, it has come to exemplify SaaS (Software as a Service). We love it for its community input and customer relationship efforts. The online training support and assistance is exemplary, and its simple user interface is ideal. No additional software and hardware systems need to be purchased, it updates automatically. However, the overly simple user interface can be more of a hindrance to more experienced users, and the customisation toolkit cumbersome to use. If you want some business intelligence like predictive analytics, we suggest looking elsewhere. Our biggest qualms are the lack of a Service Level Agreement in the standard contract, and the fact that it doesn’t support public Clouds. This limits hosting options and portability, and greatly increases exit costs.

So, is this giant all it’s cracked up to be? Here are some possible Davids to your Goliath.


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Simple CRM

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CRM software designed by and for Sales Representatives
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You don’t need a CRM: Focused on turning prospects into customers

A simple user interface perfect for small business owners. Straight-forward and affordable without business jargon and an over-stimulus of data. This tool is all about prospects, follow-ups, to-do lists and calendars – forget complex business reports. It is refreshingly hassle-free and focused on selling.

Main pros:

  • Straightforward prospecting
  • Simple and intuitive user interface
  • Easy to set up and control the admin panel
  • Various prospect creation tools like a business card uploading and importing system
  • Affordable and adaptive pricing

Main cons:

  • Weak in terms of business reports
  • Lack of security layers
  • Contact upload from spreadsheet is indirect

Price: $19/month + $7 for each additional user.

Sellsy: A CRM/ERP solution with over 3,700 customers

A pipeline view allows users to easily see the status of business opportunities. Simple visual indicators and drag-and-drop functions make tracking developments easy. The task manager and email reminders keep everyone on the same page. Sellsy is great for fostering communication and teamwork. Shared agendas, file management, discussion walls and live chat are all included. With a very easy-to-use interface, you can jump right in and begin using it immediately.

Main pros:

  • CRM pipeline views
  • Intuitive interface
  • mobile apps allow you to use it anytime, anywhere
  • task management and time tracking
  • helpdesk
  • inventory and purchases management
  • connected cash register system and invoicing

Main cons:

  • Only available in English and French
  • Not always appropriate for freelancers (starting price is for up to 5 users)
  • Additional tools require separate payment

Price: $50/month for up to 5 users.

Pipedrive: Quick to set up and very intuitive

Great if you want a beautiful, minimalist interface. As the name suggests, its primary function is to offer a visual pipeline for deals. You can use the standard sales pipeline, easily customise it or create a new one. Customisable Web Forms facilitate getting web-based leads into the CRM. An icon next to each deal in your pipeline signals whether any of them require attention. Emails are synced with Pipedrive for added simplicity, and a Statistics tab gives you an overview of your deals. Pipedrive integrates with third-party productivity tools such as Google apps and MailChimp, which you will probably need to use.

Main pros:

  • Simple, intuitive interface.
  • Useful guidance.
  • Simple setup.
  • Reliable mobile apps.

Main cons:

  • Somewhat limited functionality for the price

Price: $12/month per user

Zoho: A solid choice for small businesses wanting to dive straight in with CRM software at very affordable prices with easy set-up

Includes vital features for automating across sales, marketing and customer service. Time-saving tools for creating workflows and assignment rules are included. Report tools help you visualise progress. Inventory management tools and social media make it a well-rounded CRM software. Doesn’t offer much scope for third-party integrations however.

Main pros:

  • Timeefficient
  • Visual reports
  • Affordable
  • Inventory management tools
  • Strong social media functions

Main cons:

  • Limited thirdparty integration

Price: $0 - $50/month per user

Base: A web-based CRM which offers tools allowing you to work from anywhere with internet connectivity

It boasts powerful, real-time sales analytics with attractive graphs. Base can also track phone conversations and save them to client contact cards for future reference. Tool-tips pop up when you mouse over icons, and instruction videos are available to guide you. Its design is simple and to the point. Base offers many add-on functions but is limited in regards to third-party integration.

Main pros:

  • Great for mobile working
  • Easy to set up and use
  • Great sales analytics
  • Helpful instructions
  • Multiple security layers
  • Simple user interface

Main cons:

  • Limited thirdparty integration
  • Limited customisability

Price: $25/month per user


Teamleader offers standalone sales automation, a help desk, an online self-service tool and live chat. Customisable to suit various business types. Accessible via both desktops and mobile devices through a mobile app. Organise your sales contacts, analyse the pipeline and store documents through a unified database. A calendar lets you set appointments and follow-up reminders. Make use of project management, ticketing and employee performance-reporting features. Teamleader integrates with Google and Office 365, amongst others. This CRM is perfect for coordinating your team and making your business thrive.

Main pros:

  • Easy to implement and use
  • Customisable
  • Free support
  • Accessible via various platforms
  • Unified database

Main cons:

  • Perhaps not appropriate for freelancers (starting price is for 2 users)

Price: €25/month for 2 users, $10/month for each additional user

SocialJsCRM: go ahead of competition

Increase your sales force productivity and close deals faster with SocialJsCRM. All the information you need about your clients and leads are centralised in a single tool online. Your lead management and scoring are significantly enhanced, as you perform a better customer follow-up.

The collaborative tool helps you reduce the sales cycle. The automated tasks and agile management are integrated in the software to ease your sales management. Not to forget the user-friendly interface which helps you find and see the information straight away. The dashboard, reports and key indicators are there to help you monitor your sales on a daily basis.
So, have you decided which one is best for you?

So, while Salesforce is still the dominant CRM on the market, there are multiple other options to choose from - one size does not fit all in a diversifying market. If you’re a freelancer, you might want to keep costs down and focus primarily on selling. Or, you might be an SME and want a CRM geared towards improving teamwork. Perhaps what you really value is mobility and flexibility, or a CRM which is highly customisable to suit your needs to a T. Whatever the case, you have a good selection in front of you.  

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The Phone System Built for Modern Businesses
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