Pipedrive vs monday: the CRM battle to make the best choice

If you're here, it's because you're wondering which is the best CRM for customer relationship management between Pipedrive and monday CRM.

Pipedrive focuses on sales and marketing. It is easy to use thanks to its targeted functionalities. It's a lightweight, intuitive tool that adapts well to the needs of small businesses.

monday CRM, on the other hand, provides comprehensive customer relationship management that goes beyond the sales cycle. The customisation and automation options are advanced, but monday is (slightly) more complex to master. And we'll see why.

To help you make the best choice, we've analysed the features (functionality, interface, customer support, pricing) of the two software packages.

So, Pipedrive or monday CRM? Find out in our full comparison of the two solutions!

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What is Pipedrive?

General presentation of Pipedrive

Pipedrive is a CRM that focuses on managing and optimising sales processes. It is primarily used to visualise and manage a company's sales pipelines.

It also offers productivity tools to help sales teams in a number of targeted areas: monitoring, performance analysis, automation, etc.

Pipedrive will have more than 100,000 customers worldwide by 2021. The software owes its popularity to its ease of use and adaptability to all sectors!

However, with its focus on sales, it is best suited to commercial structures that are primarily looking to optimise their results. It is particularly well suited to SMEs and small businesses, as well as start-ups.

Key features of Pipedrive

• Sales pipeline management: Pipedrive uses a visual pipeline system that makes tracking the sales cycle much more intuitive. All your deals are organised by stage so you can see progress on each sale at a glance. You can customise your pipeline elements to suit your workflows.
• Contact and relationship management : all your interactions with prospects and customers (email, telephone, forms, etc.) are automatically recorded. They are then integrated into specific fields that you have set up beforehand. All your essential customer data is visible and easily accessible.
• Automation and AI: Pipedrive integrates a range of AI features that save you precious time. Help with writing emails, summarising conversations, generating sales reports, searching the marketplace... Artificial intelligence is involved at every level. It can also help you with your lead nurturing strategy by producing automatic sales messages and recommendations.
• Reporting: the Pipedrive dashboard has a clear, attractive interface for a quick overview of your sales performance. Relevant tables, graphs and filters (person, name, earnings, losses and activities, etc.) allow you to refine your analyses.
• Not to mention the integrations that we'll be looking at in more detail later in this article...

Pipedrive

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Advantages and disadvantages of Pipedrive

Advantages of Pipedrive

• A focus on managing and optimising sales processes, with powerful associated functionalities.
• Customisation options to create sales pipelines tailored to your structure.
• An intuitive interface and clear, attractive visuals.
• A design that makes it easy for beginners to get to grips with the software quickly.
• Advanced integration capabilities (over 400 applications).

The disadvantages of Pipedrive

• Few functions beyond sales process management.
• Interesting but limited analysis capabilities.

What is monday CRM?

Overview of monday CRM

Are you familiar with the monday.com project management platform? But what is less well known is that the suite has a whole customer relations component: monday CRM.

This software has absolutely all the features of monday.com:

• a clear, user-friendly interface
• numerous integration models
• and automation options.

But the great strength of monday CRM lies in its customisation capabilities, enabling it to be adapted to all types of organisation.

Particularly modular, it is ideal for companies looking for an all-in-one CRM tool that adapts to their growth. In 2025, monday CRM will have more than 250,000 customers worldwide, including 6,000 in France.

Key features of monday CRM

• Sales pipeline management: you can track each stage of the sales cycle using a clear interface. The status of each cycle can be customised according to the sector, allowing specific actions to be assigned automatically depending on the progress of the prospect.
• Contact and customer management: monday CRM centralises all the information (plus notes, attachments, detailed exchanges, etc.) relating to prospects in a single database. Updated in real time, it provides easy access to contact details.
• One of monday CRM's strong points is its customisable dashboards. The software lets you configure personalised interactive reporting tables from a wide range of templates. You decide on the model and the filters to obtain a table tailored to your current needs.
• Task automation: monday CRM offers automation options at several levels. In particular, the software includes numerous email templates and reporting tables. For sales pipelines, the system sends a notification to the teams at each stage validated by a prospect. It also generates the documents linked to this validation (contact form, contract, etc.).
• And, as with Pipedrive, there are numerous integrations that we'll be comparing later in this article.

monday CRM

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Customisable CRM to optimise your sales management

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Advantages and disadvantages of monday CRM

The advantages of monday CRM

• Unlimited customisation capabilities based on predefined templates.
• Centralised information to facilitate communication.
• A modular solution that grows with your organisation.
• Responsive customer support with quality assistance at every stage.
• Automated features that considerably reduce the burden of manual tasks.

The disadvantages of monday CRM

• An interface that is difficult for novices to get to grips with.
• Some features only available through higher-level plans.

Pipedrive vs monday CRM: compare features

Features	Pipedrive	Mondy CRM
Sales automation	Sales stage tracking and reminders	Sales cycle automation + project management
Contact management	Track contacts during the sales cycle	Contact tracking + link to workflows
Sales pipeline management	Clear, easy-to-use visual focus	Customised pipelines with increased detail
Reports and dashboards	Sales performance only	Generalised reporting: sales, projects, processes

Focus on sales automation

Both our flagship products offer optimisation features. With Pipedrive, these only concern follow-up and reminders for the stages in the sales cycle. monday CRM goes further, offering automation for sales as well as project management.

Focus on managing contacts, prospects and customers

Both tools incorporate advanced customer tracking functions. Pipedrive lets you manage contacts throughout the sales cycle, but not beyond. It concentrates on the commercial aspect. monday enables customer data to be linked more generally to projects and workflows. It also offers more information on each contact record.

Focus on sales pipeline management

Both tools offer automation features for deals.

• Pipedrive focuses primarily on the visual. The simple, clear interface makes it easy to track projects and prioritise actions.
• monday also offers advanced pipeline management. However, it takes a more generalist approach, allowing you to customise workflows and projects. The visuals are less accessible, but offer more detail.

Focus on reports and dashboards

Pipedrive 's dashboards focus primarily on business results. If you want to focus on analysing the performance of your teams, there's nothing better. But if you're looking for a more general type of reporting on the various processes and projects to give you a more global view of customer relations, you should opt for monday.

What do monday and Pipedrive offer in addition to CRM functionality?

monday: more than a CRM, a complete management platform

monday.com stands out for its ability to go beyond traditional CRM functions. The platform offers advanced project management tools, including interactive Gantt charts, which allow you to visualise a project's tasks, dependencies and milestones on a clear timeline. This feature is particularly useful for teams managing complex projects that require precise coordination.

In addition to project management, monday offers real-time collaboration features such as shared boards, instant updates and integrated comments, facilitating communication within teams. The platform also incorporates automation and artificial intelligence tools to optimise processes, such as email assistance and task suggestion.

monday.com also offers specialist modules, such as monday dev for software development, IT management and customer support, providing a versatile solution for a range of organisational needs.

Pipedrive: AI functionalities and add-ons

Pipedrive is at the cutting edge of AI innovation in the commerce sector. First of all, you have an artificial intelligence assistant that recommends the actions you should prioritise to boost your efficiency.

But AI applications don't stop there. Pipedrive also provides you with :

• An email generator to quickly compose your personalised messages.
• A tool to summarise your emails and retrieve all the important information from long conversations.
• Automated application recommendations and marketplace searches.
• A keyword-based sales report creator.

In addition to AI, Pipedrive also offers specific modules to optimise your sales:

• Web Visitors for tracking site visitors,
• Campaigns for managing e-mail marketing campaigns,
• LeadBooster to integrate chatbot, live chat, web forms and prospecting.

Pipedrive vs monday CRM: compare prices

Offer	Pipedrive	monday CRM
Free offer	No	Yes up to 2 users
Essential/Basic	14 € / user / month Lead management, integrations, AI reports	9 € / user / month 3 tables, unlimited docs, 200 templates
Advanced / Standard	39 € / user / month Group emails, automation, planning	12 € / user / month Automations 250 actions/month, Gantt views
Professional / Pro	49 / user / month AI Assistant, e-signatures, advanced reporting	19 / user / month Automations 25,000 actions/month, graphics, formulas
Power / Enterprise	64 / user / month (Power) Projects, advanced authorisations, 24/7 support	Price on request Multi-level authorisations, security, advanced reporting

Notes :

Pipedrive offers several additional modules:

• LeadBooster: €32.50 / company / month.
• Web visitors: €41 / company / month.
• Campaigns (emailing): €13.33 / company / month.

Pipedrive vs monday CRM: which interface is more intuitive?

When you spend several hours a day using a CRM, user-friendliness is not a luxury, it's a prerequisite for performance. monday and Pipedrive adopt two radically different approaches: one focuses on visual customisation, the other on simplicity of action. Here's what we think:

Criteria	Pipedrive	monday CRM
Easy to use	Ultra-fast: everything is action-oriented	More dense, requires time to adapt
Navigation	Linear, intuitive, designed to follow a pipeline	Customisable tables and views (Kanban, Gantt, etc.)
A clear interface	Simple, uncluttered interface with few superfluous elements	Very colourful, sometimes busy depending on the templates chosen
UI customisation	Customisation limited to the essentials	Extremely flexible: fields, columns, widgets, etc.
Mobile & application	Very fluid application, UX identical to desktop	Full-featured application, but a little slower
Loading & performance	Fast, even on large databases	Slightly slower on large tables
Learning curve	Suitable for non-technical profiles	Requires a little more effort at the start

👉 O ur opinion:

If the aim is to quickly equip a sales team, Pipedrive wins the point hands down: it's almost immediate to get to grips with, and everything is designed to get straight to the point. On the other hand, for companies that want to adapt their interface to different workflows, monday CRM offers unrivalled flexibility, provided they are prepared to accept an increase in complexity.

Pipedrive vs monday CRM: compare integrations

monday: an open platform with room for improvement

On paper, monday CRM ticks all the boxes for a well-connected solution. Over 200 native integrations are available, including Slack, Gmail, Google Calendar, DocuSign, Zoom, Stripe, Jira and Make. In practical terms, it's easy to connect monday to most of your everyday tools, especially for project management and collaboration.

But some integrations are more limited than advertised. For example, you can connect to Gmail to send emails from monday, but to get real tracking (open rates, replies, automation), you need to set up manual automations or use third-party scenarios (e.g. Zapier or Make).

However, we do appreciate the modular logic: monday lets you build your own flows with its no-code automation engine. And for the more technically inclined, the GraphQL API means you can take integration much further. But here again, you'll need to get your hands dirty.

In short: a connected platform, but with integrations that sometimes need fine-tuning to really stick to advanced uses.

Pipedrive: a commercial CRM designed for interconnection

Pipedrive offers a much more ' plug and play' approach. On its marketplace, you'll find over 400 integrations designed for salespeople: Mailchimp, PandaDoc, Aircall, Calendly, QuickBooks, Slack, Zoom... you name it, and it's often just a few clicks away.

The experience is seamless. The Gmail integration, for example, not only synchronises emails, but also links them to each prospect or opportunity, with integrated tracking and reminders. And if the native app isn't enough, connectors with Zapier, Make or Outfunnel quickly fill the gaps.

One notable highlight: Pipedrive makes recommendations for customised integrations to suit your business. For example: a connector to DocuSign as soon as you've activated a quotation template. Quite clever.

In addition, the REST API is well documented, so you can create custom bridges for your tech teams. But in 90% of cases, native integrations will suffice.

When should you choose Pipedrive or monday CRM?

Pipedrive or monday CRM? It all depends on how your organisation is developing and how familiar your teams are with CRM tools. Here are several specific cases for each software.

Examples of Pipedrive use cases

If this is the first CRM you've integrated into your processes and you're just looking to optimise your sales, Pipedrive is the obvious choice. Intuitive and powerful, it offers all the key features you need to improve your conversion rate without weighing down your workflows. Here are a few examples of how Pipedrive reveals its full potential:

For a start-up

Start-ups need fast results to grow. Their main objective is to optimise the process of acquiring new customers. This is where Pipedrive excels, thanks to its visual pipelines and precise reporting that focus on the essential: results.

For a consultant

Freelancers face two main challenges: acquiring new customers and optimising their organisation. With Pipedrive, consultants can monitor and manage the lead conversion process in just a few clicks, and have access to high-performance AI-powered automation tools.

For a digital marketing agency

Digital marketing agencies are constantly in contact with potential customers at different stages of their conversion. With Pipedrive, they benefit from a rapid view of the progress of each pipeline, as well as a more global view of the entire process. Email generation automation tools also improve communication between team members.

Examples of monday CRM use cases

monday CRM has a multidisciplinary focus. 🤓 It stands out for its flexibility and ability to manage multiple projects simultaneously. It's the perfect tool if you're looking for an all-in-one, modular CRM solution that will adapt to your needs over time. But beware of over-sizing. If you only use it to track sales, the value for money won't be optimal. So when should you use it?

For start-ups

Start-ups in the tech or creative sectors need a high level of customisation to adapt their working tools to their workflows. The flexibility of monday CRM is exactly what they need, with its multiple views (tables, Kanban, Gantt) and its ability to create automations without coding.

Design offices

Design offices often have to manage complex projects that require coordination between several teams. Thanks to its advanced functionalities, various products and application integrations, monday encourages communication and enables all essential data to be centralised.

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Pipedrive vs monday: key points to remember

So, in the end, which CRM software do we recommend?

In most cases, monday CRM is the obvious choice. It's more versatile, modular and offers more advanced reporting and analysis tools. However, be very careful. monday is very rich and the risk is to subscribe to a package for which you will only use 30-40% of the resources. This will weigh down your workflows and potentially cost you money.

Pipedrive remains an excellent alternative if your sole focus is on sales and marketing. Objectively, it outperforms monday CRM in this respect. The other good reason to choose it is the ease with which it can be integrated into your business processes.

In conclusion, monday is versatile, powerful and scalable, while Pipedrive is lighter, easier to use and results-oriented. Monday is best suited to cross-functional teams, while Pipedrive is ideal for small sales teams.