The Global Advertising Market is expected to grow over $80 000 million during 2021-2025

By Nguyen Oanh
Published: 22/02/2022
news backgroundThe Global Advertising Market is expected to grow over $80 000 million during 2021-2025

According to the Report Linker, the global advertising market tends to have excellent growth in this new year 2022 and continues to grow over $80 000 million until 2025. This growth will have an impact on the global economy and the way companies do advertising. Keep reading to find out more!

COVID-19 has fostered digital transformation

The pandemic has significantly changed shopping habits. Many people who would prefer to shop in stores are more likely to do it online. Companies have responded by investing more than usual in new technology, infrastructure, and organizational changes.

In addition to this, there has been greater investment in branding activities for e-commerce platforms, performance advertising to drive traffic to them, and also advertising within these platforms to promote certain products.

The advertising industry contributes more to the global economy

The digital transformation of the economy means that advertising is playing a more important role in the growth of e-commerce. In particular, this has led to an increase in digital retailer media advertising: Display or Search Ads, which are delivered on e-commerce platforms.

Social media expected to grow the most in 2022

Social media is becoming increasingly competitive. According to eMarketer, adult social media users are currently still spending 60.4% of their time on Facebook and Instagram this year, up from 74.8% in 2017.

The reason for this is the rise of TikTok. The platform's usage has grown from zero to 15.1% during this time. Social media is developing new ideas for advanced interaction between brands and consumers, which again generates additional growth potential for advertising investments.

In 2022, total digital advertising spending will for the first time reach more than 60% of the global advertising market (61.5%). By 2024, this share will even reach 65.1% (source: Zenith report).

Transparency is an essential value for Appvizer. As a media, we strive to provide readers with useful quality content while allowing Appvizer to earn revenue from this content. Thus, we invite you to discover our compensation system.   Learn more
News backgroundJust In! The top news of the web - Week 19
News
13 May 2022
Just In! The top news of the web - Week 19
What should you take away from the news this week? In this episode, we’re going to discover: Meta’s new “culture codes”, algorithm updates for LinkedIn, a new approach to understanding cybersecurity, the solution for employers in terms of remote work & productivity, and much more.
News backgroundJust In! The top news of the web - Week 18
News
6 May 2022
Just In! The top news of the web - Week 18
What should you take away from the news this week? In this episode, we’re going to discover: New YouTube Shorts, new training for SMEs by Google, employees’ mental health at the office, how to protect your accounting firm from increasing cyber threats, and much more.
News backgroundJust In! The top news of the web - Week 17
News
29 April 2022
Just In! The top news of the web - Week 17
What should you take away from the news this week? In this episode, we’re going to discover: New options for automated captions on YouTube and TikTok, tips on how to maximize content performance shared by TikTok, worker expectations push employers to address pay compression, and much more.
News backgroundJust In! The top news of the web - Week 16
News
22 April 2022
Just In! The top news of the web - Week 16
What should you take away from the news this week? In this episode, we’re going to discover: Safety tools of Meta, new ‘Communities' features of WhatsApp, the future of 5G networks, how much companies tend to spend on digital transformation, and much more.
News backgroundConnect. Engage. Create: Talent Acquisition Week
News
22 April 2022
Connect. Engage. Create: Talent Acquisition Week
Looking to hire new and skilled talent? Discover the best strategies and techniques for finding the most qualified people for the job at Talent Acquisition Week, July 25-29. Click here to read more!
News backgroundJust In! The top news of the web - Week 15
News
15 April 2022
Just In! The top news of the web - Week 15
What should you take away from the news this week? In this episode, we’re going to discover: LinkedIn’s new founders guide, 20 UGC advertising stats & trends, live-stream commerce trends on TikTok, work-life integration, and much more.
News backgroundJust In! The top news of the web - Week 14
News
8 April 2022
Just In! The top news of the web - Week 14
What should you take away from the news this week? In this episode, we’re going to discover: The most important social media marketing statistics for 2022, the solutions to protect companies from Russian cyberattacks, the domination of Zoom Calls after the pandemic, and much more.
News backgroundA.I. for All: The “No-Code” Movement
News
7 April 2022
A.I. for All: The “No-Code” Movement
Does your business want to use AI tools but lacks the technical skills? Learn about the No-code AI movement and how you can take advantage of it.