Act-On is designed for businesses aiming to enhance their marketing efforts with ease. Tailored for marketers, it stands out with its capability for seamless campaign management, robust analytics, and ample lead nurturing functionalities.

What are the main features of Act-On?

Comprehensive Campaign Management

Efficiently oversee all your marketing campaigns with Act-On's extensive suite for campaign management. Facilitate planning, execution, and analysis with intuitive tools.

• Drag-and-drop email building
• Multi-channel campaign orchestration
• A/B testing and optimisation

Advanced Reporting and Analytics

Gain deeper insights into your marketing efforts with Act-On's cutting-edge analytics capabilities. Measure and refine strategies through detailed reports.

• Real-time data tracking
• Customisable reporting dashboards
• Conversion and revenue attribution

Powerful Lead Nurturing Tools

Act-On offers robust options for nurturing leads effectively, guiding prospects through the buyer’s journey with personalised interactions.

• Automated email sequencing
• Dynamic content personalisation
• Lead scoring and qualification