ActiveConversion is a leading B2B marketing software tailored for businesses aiming to enhance their customer engagement and lead generation. Ideal for marketing professionals and sales teams, it offers unique features such as comprehensive tracking analytics, intelligent lead scoring, and seamless CRM integration to stand out in the competitive landscape.

What are the main features of ActiveConversion?

Comprehensive Tracking Analytics

ActiveConversion provides robust analytics to help businesses understand customer behaviour and interaction patterns. By offering real-time insights, it empowers marketing teams to make informed decisions and refine their strategies effectively.

• Tracks website visitor activity meticulously
• Analyses customer engagement with detailed reports
• Offers insights to increase conversion rates

Intelligent Lead Scoring

Designed to prioritise high-potential prospects, ActiveConversion features cutting-edge algorithms that score leads based on multiple criteria, ensuring sales efforts are focused where they matter most.

• Evaluates leads based on customisable parameters
• Automatically updates scores as leads interact
• Enhances sales efficiency through prioritisation

Seamless CRM Integration

To streamline sales and marketing workflows, ActiveConversion integrates smoothly with various Customer Relationship Management systems, ensuring data consistency and enhanced cooperation between teams.

• Simplifies synchronisation with major CRM platforms
• Facilitates seamless data sharing and updates
• Improves collaboration between marketing and sales