Braze is a marketing automation platform designed for businesses aiming to deliver personalised customer engagement. Targeted at marketers, it enables seamless cross-channel communication, data-driven insights, and advanced segmentation, distinguishing itself from other solutions in the market.

What are the main features of Braze?

Seamless Cross-Channel Communication

With Braze, marketers can effortlessly integrate their messaging across multiple channels. This ensures consistent communication and maximises customer engagement.

• Support for email, in-app messages, push notifications, and more.
• Customisable messaging templates and scheduling tools.
• Unified messaging workflow for real-time engagement.

Data-Driven Insights and Analytics

Braze provides comprehensive analytics tools that empower businesses to make informed decisions based on customer behaviour and engagement data.

• Robust analytics dashboard to track campaign performance.
• Behavioural data tracking for customer insight.
• Actionable reports and visualisation tools for better decision making.

Advanced Customer Segmentation

One of Braze's standout features is its sophisticated segmentation tools that allow marketers to target specific user groups with precision.

• Dynamic audience segmentation based on real-time data.
• Personalised customer journeys tailored to user segments.
• Automated segmentation updates as new data is collected.