Social Media Management Software

Social media management software is a communication tool that offers you the ability to manage your accounts, publish content, schedule posts, and track data analytics. 

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Our selection of 9 social media management software

Manage all your social media platforms in one place with this software. Schedule posts, track analytics, and engage with your audience easily.

With this social media management software, you can streamline your social media strategy by scheduling posts in advance and monitoring your analytics to make data-driven decisions. Interact with your audience by responding to comments and messages all in one place.

Read our analysis about Iconosquare Benefits of Iconosquare

In-depth Analytics and reporting

Scheduling, comments management

Hashtags, mentions and competitors listening

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Analyze social media trends and find popular content with this powerful management tool.

BuzzSumo allows you to search for top-performing content in your industry, track engagement metrics, and discover influencers to help boost your social media presence. With its intuitive interface and comprehensive data analysis, BuzzSumo is a must-have for any social media marketer looking to stay ahead of the game.

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Manage your social media with ease. Schedule posts, engage with your audience, and track your performance all in one place.

Agorapulse simplifies social media management by providing a user-friendly platform that allows you to schedule posts across multiple channels, monitor and reply to comments and messages, and track key metrics such as engagement and reach.

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Free versionFree trialFree demo

Paid version from €9.00 /month

Streamline your social media presence with intuitive management tools, customisable reporting, and automated scheduling.

With Hollispot, you can easily manage multiple social media accounts, track performance with detailed analytics, and schedule posts in advance for maximum efficiency. The platform also includes a content library and collaboration tools to streamline your team's workflow.

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Streamline social media management with this software. Schedule posts, analyse results and engage with your audience with ease.

With this software, you can schedule posts for multiple social media platforms in one place. Analyse your results with detailed reporting and customisable dashboards. Engage with your audience by responding to messages and comments directly from the platform. Save time and increase efficiency with this all-in-one social media management solution.

Read our analysis about adhook Benefits of adhook

Create & manage ads in one place

Keep the overview without losing time

Automatic rule based campaign optimizations

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Streamline your social media management with powerful tools for scheduling, analytics, and team collaboration.

With intuitive dashboards and customisable reports, easily track performance and engagement across all your channels. Plus, seamless integration with popular platforms like Instagram and Facebook make it easy to manage your brand's online presence.

Read our analysis about Buffer
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Streamline your social media management with our cloud-based software. Schedule posts, track performance, and engage with your audience all in one place.

With our social media management software, you can easily plan and publish content across multiple platforms, including Facebook, Twitter, and Instagram. Analyze your performance with detailed reports and seamlessly collaborate with team members. Save time and improve your social media presence today.

Read our analysis about Facelift Cloud
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Manage multiple social media accounts and schedule posts with ease using this Social Media Management software.

With its user-friendly interface, HootSuite allows you to track and analyse engagement across all platforms. You can also collaborate with team members and measure the success of your campaigns in real-time.

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Manage all your social media channels in one place with powerful scheduling, publishing, and analytics tools.

With Sprout Social, you can easily schedule and publish posts across multiple social media channels, collaborate with team members, monitor brand mentions and hashtags, and track your performance with in-depth analytics. Stay ahead of the competition with insights into audience engagement and trends.

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Social Media Management software: purchase guide

What is social media management software?

Definition 

Social media management software such as Agorapulse are ideal solutions to optimize your company's notoriety. It is a platform designed to facilitate the management of Facebook /Twitter/ Google+/ LinkedIn/ Instagram accounts... and many other social media. Adopting this solution saves time while ensuring the development of your social strategy by automating some of the tasks of a community manager. 

How does it work? 

These programs include automated services to better manage a company's profiles by allowing it to animate its community or organize contests. The tool also includes modules programmed to collect information about the company and its competitors while managing its followers and friends. To take advantage of the tool, you must subscribe to a subscription. All data collected by the application will be backed up on the cloud, allowing the user to access it at any time. 

What are the main features of social media management software?

A social media management software must allow a social media manager and a community manager to offer the best digital marketing strategies to improve a brand's reputation across social networks. Here are the main features that social media management software should offer:

Flow monitoring 

In companies, monitoring remains an essential task to have all the relevant information on social media in order to prevent and increase the productivity of their market. With this type of tool, the user will be able to quickly collect data on his competitors, his brand as well as his category topics by programming a search on all online content including predefined keywords and hashtags. 

Here are the main features to manage your communication on social networks:

  • Manage multiple accounts, centralise all your Facebook, Twitter, Instagram, Linkedin, etc.
  • Programming posts
  • Integration of your site's RSS feeds to automatically publish articles
  • Analyze the performance of your web-marketing actions with statistics
  • Image management
  • Programming schedule
  • Plan social media content
  • Publish publications on social networks
  • Respond to requests for information
  • Automate and schedule publications on social networks
  • Store content and archive posts

Data processing

Once the data has been collected, it is important that the tool provides an easy-to-analyze dashboard to ensure that the decisions to be made are optimized. This table must be well organized by clearly separating each piece of information: message, comment, blog, forum... The same applies to published images. The content collected must be classified according to its relevance. 

The preparation of statistical reports 

A statistical report is usually based on the information collected. The tool generates graphs based on these data in order to provide the marketing campaign manager with ideas for reflection. These proposals are based on the company's e-reputation, the performance of a publication, positive and negative comments on the company and its competitors... These well-studied reports will allow them to improve their brand image. 

Who uses social media management software? 

Automating your competitive intelligence is an interesting solution for all companies wishing to optimize their performance by monitoring public opinion on current products, on little-known or well-known brands, or simply on their reputation. These online social network management programs are therefore aimed at all companies looking for a tool that can help them manage their image on social networks. 

What are the benefits of using social media management software?

Advantages 

  • Using this type of tool provides an overview of the company's popularity 
  • These applications are presented as the best solutions to closely monitor online conversations about your company and have all the information that can influence your reputation. 
  • An online social network management tool improves communication by allowing the user to respond in real-time to messages and reactions from his customers. 
  • It saves time in the execution of projects.  
  • Generate more traffic to your site
  • Increase your fan community
  • Save time in your social network management

Disadvantages 

  • The tools offered in the free version are for the most part defined over a limited trial period. Once the date has expired, a subscription becomes necessary. 

How to choose the best social media management software? 

  • Functionality: it is essential that the software allows publication on social networks where the company is present. Not all of them give access to the same social media. We must, therefore, be careful about who is managed and who is not. 
  • Interaction: the purpose of social networks and creating interaction, here between a brand and its subscribers. It is, therefore, necessary that the community manager is notified quickly and easily of new comments, in order to be able to respond to them.  
  • Adequate cost: there are many tools available at an affordable price that include more or less the same features as those available at a high price. 

The best tools for managing free and open-source social networks

  • Hootsuite
  • Tweetdeck
  • Feedly
  • SocialRank
  • Crowdfire

The most popular social media management tools

For self-entrepreneurs, freelancers and self-employed people 

  • Nukesuite
  • Sensitive
  • Buffer

For start-ups

  • AgoraPulse 
  • Netvibes
  • Mention

For VSEs 

  • Tip up
  • Social Sprout
  • Brand24

For SMEs

  • Linkfluence
  • Paper.li
  • Rival.IQ

Providing community management requires powerful software, like a social network management tool. These applications make it possible to develop the popularity of a brand by providing its web animations, the aim is to increase its audience and attract as many potential customers as possible.

Social Media Management softwares: Q&A

Social media management software allows you to manage your social media accounts from a single platform. It enables you to schedule posts, engage with your audience, track analytics and monitor mentions of your brand across various social media channels.

When looking for social media management software, you should look for features such as scheduling, analytics, monitoring and collaboration tools. You may also want to consider integrations with other tools, such as CRM software or email marketing platforms.

Social media management can help your company to save time, increase engagement with your audience and improve your social media marketing strategy. It can also help to monitor and respond to customer feedback, as well as track the success of your social media campaigns.

Some of the best social media management software options include Hootsuite, Sprout Social, Buffer and Agorapulse. Each of these platforms offers a range of features to help you manage your social media accounts effectively.

Some free social media management software alternatives you could try include TweetDeck, Hootsuite Free and Buffer Free. While these options may have some limitations, they can still be useful for small businesses or individuals looking to manage a few social media accounts.