monday.com vs HubSpot: the battle of the platforms for managing your sales and customers
When it comes to CRM, there are two giants vying for the lead: HubSpot and monday CRM. One stands out for its marketing power and CRM depth (HubSpot client, pipeline, automation, etc.), the other for its simplicity, flexibility and visual approach to customer follow-up (monday CRM, dashboard, task, etc.).
But which of these two feature-rich CRM solutions is best suited to your sales team? To your management needs? To your prospects, leads and customer data?
👉 We've put monday CRM and HubSpot under the microscope: features, pricing, interface, integrations, use cases, you name it. Our aim? To help you choose the best CRM solution for your business.
What is monday CRM?
Overview of monday CRM
monday CRM is a specialist extension to the monday.com platform, designed to transform a project management tool into a truly visual and customisable CRM. With this offering, monday directly targets sales teams who want to track their leads, manage their pipeline and automate their sales... while retaining the simplicity and flexibility of its original interface.
What sets monday CRM apart is its ultra-visual interface, a high degree of customisation and a modular approach based on the codes of project management applied to customer management. Whether you're tracking a sales cycle or want to centralise customer data, monday CRM lets you organise everything in simple tables, statuses and automations.
🎯 Designed for SMEs, startups and agile teams, monday CRM is easy to learn, adaptable and takes a visual approach to customer relations. It is suitable for all sectors: tech, marketing, services, B2B and B2C.
Key features of monday CRM
monday CRM does more than just manage contacts: it offers a more flexible and visual approach to customer relations. Thanks to its modular structure, you can create a real backbone for your commercial activity. Here's what's under the bonnet:
- customisable dashboards to visualise your sales cycles, tasks and data as you see fit (kanban, calendar, timeline, etc.);
- clear pipeline management to track your prospects, leads and deals according to customisable status;
- simple automations to trigger actions without coding (e.g. notifying a sales rep when a deal changes stage);
- integrated collaboration tools (comments, file sharing, notifications) to facilitate teamwork;
- integrated time and task tracking, useful for invoicing or analysing performance;
- forms and databases to collect customer information efficiently;
- +100 native integrations: including Slack, Google Workspace, Zoom, and of course HubSpot (for a combined multi-channel strategy).
monday CRM
Advantages and disadvantages of monday CRM
Like any good SaaS tool, monday CRM has its strong points... and its grey areas. The key is to find out whether its benefits match your priorities: simplicity, visibility over the pipeline, fluid collaboration, or headache-free automation. And above all, whether its limitations are prohibitive depending on the size and maturity of your sales team.
✅ Let's start with the tool's greatest strength:
- its modern, ultra-visual, easy-to-use interface;
- a lightweight, customisable CRM that adapts to the way you work;
- automated workflows that are easy to configure, even without technical skills;
- excellent collaboration between sales reps thanks to shared tables and statuses;
- over 100 native integrations (including Hubspot, Gmail, Slack, Google Sheets...).
❌ But be warned, not everything is perfect:
- CRM remains limited for complex or multi-pipeline sales teams;
- no automatic lead scoring, or advanced modules as in Hubspot ;
- certain key functions (permissions, extensive automation) are reserved for higher levels;
- extreme customisation can be counter-productive if the tool is not well structured from the outset.
It's hard to talk about CRM without mentioning HubSpot. A veritable behemoth in the world of sales marketing, this all-in-one platform has built its reputation on its CRM power and ultra-powerful automation tools.
But HubSpot isn't just a tool for sales teams: it's a complete ecosystem covering customer relationship management, marketing, sales, customer service, CMS, data analysis and even operations (RevOps, integrations, reporting). A Swiss Army Knife designed to support the growth of any business, from lead to loyalty.
🎯 And despite its wealth of functions, HubSpot is still known for its fluid interface and user-first philosophy, making it just as well suited to very small businesses as it is to large, structured teams. Bonus: its free version is one of the most generous on the market, so you can get started without risk.
HubSpot's main features
HubSpot is like an all-you-can-eat CRM buffet. It offers tools dedicated to each stage of the customer journey, making it a centralised solution for businesses that want to avoid the jungle of stacked tools.
Here's an overview of its key features:
- comprehensive and free: contact management, pipeline, tasks, business history, lead scoring ;
- Marketing Hub: email automation, landing pages, popups, segmentation, lead nurturing, analytics;
- Sales Hub: email sequences, appointment setting, sales pipeline management, quotes, reporting;
- Service Hub: knowledge base, tickets, live chat, customer portal;
- Operations Hub: advanced automation, data synchronisation, multi-pipeline management;
- CMS Hub: creation of customised websites with integrated hosting;
- +1,000 integrations: Slack, Zoom, monday.com, Shopify, Salesforce, etc.
HubSpot CRM
Advantages and disadvantages of HubSpot
With such functional depth, you might think that HubSpot is only for big companies. But that would be to overlook its flexibility. Here's what we like... and what we like a little less.
✅ Let's start with the highlights. HubSpot ticks almost all the boxes:
- ultra-complete CRM from the free version;
- unified platform for sales, marketing and customer service;
- powerful tools for automating tasks and campaigns;
- clear, fluid and well thought-out interface
- excellent customer support and extensive documentation;
- very good integrations with the majority of tools on the market (including monday.com).
❌ But everything comes at a price, literally:
- high paying plans from 'Pro' level upwards;
- compartmentalised modules: some features can only be accessed by paying for several hubs ;
- learning curve to master all the advanced options ;
- lack of customisation for certain views (compared with monday.com).
monday CRM vs HubSpot: compare features
Both platforms have their own approach: monday CRM focuses on visual flexibility, while HubSpot focuses on functional depth. But depending on your team, your business needs or your level of CRM maturity, one may clearly have the edge.
| Functionality | monday CRM | HubSpot |
| CRM | Simple, visual, customisable | Comprehensive, powerful and scalable CRM |
| Pipeline management | Highly visual, intuitive kanban | More technical, with scoring and advanced filters |
| Automation | Simple rules without code | Powerful, complex workflows |
| Project management | Inspired by monday.com, useful for structuring actions | Limited, requires third-party integration |
| Marketing automation | Basic (notifications, reminders) | Highly developed (emailing, lead scoring, nurturing) |
| Task and time tracking | Yes, with multiple views | Limited, except via integrations |
| Customisable views | Highly advanced (tables, dashboards, widgets) | Moderate |
| Native integrations | 100+ (Slack, Gmail, HubSpot, etc.) | +1,000 (including monday.com, Zapier, Salesforce, etc.) |
| Integrated customer service | Possible but limited (via comments and forms) | Complete with ticketing, live chat, support database |
| Overall user experience | Very intuitive, visual | Fluid but denser |
Focus on pipeline management
monday CRM offers highly visual pipeline management:
- you can move jobs around like tasks,
- filter by priority, status or salesperson in charge.
It's ideal for a sales team that needs visibility without complexity. It's also perfect for start-ups or very small businesses that want a lightweight tool that's quick to deploy.
HubSpot, on the other hand, offers a much more robust sales pipeline:
- several possible pipelines,
- prospect scoring
- automation at every stage,
- direct integration with marketing and customer support.
This is clearly a solution designed for scaling.
➡️ Choose according to your needs:
- monday CRM if you want a simple, visual, collaborative pipeline.
- HubSpot if you're managing several complex sales cycles.
Focus on automation
monday CRM focuses on simplicity: you can create "if this, then that" automations, such as "if a task is completed, notify X". No need to code. Perfect for saving time on repetitive tasks.
HubSpot, on the other hand, goes much further: its workflows can :
- trigger emails
- modify fields,
- change a pipeline step,
- segment a HubSpot customer...
monday CRM vs HubSpot : compare prices
| Plan / Level | monday CRM | HubSpot |
|---|---|---|
| Free | No free plan | Yes:
|
| Entry plan | Basic: €12/month/user
|
Starter: €9/month/user
|
| Standard | Standard: €17/month/user
|
|
| Pro | Pro: €28/month/user
|
Pro: from €1,283/month
|
| Premium / Enterprise | Enterprise: on quotation
|
Enterprise: from €4,610/month
|
monday CRM vs HubSpot: which interface is more intuitive?
When choosing a CRM solution, usability is often decisive. Not just to save time, but to get your sales team on board easily without endless training. Here, monday CRM and HubSpot offer two philosophies:
- monday CRM relies on visual customisation and drag-and-drop logic.
- HubSpot 's interface is denser, but very well structured and scalable.
| Criteria | monday CRM | HubSpot |
| Initial learning curve | Very fast, visual and intuitive interface | Good, but needs more exploration |
| Navigation | Tables, columns and customisable views | By hubs and organised side menus |
| Customisation | Very extensive: views, colours, permissions, widgets | Good, but more rigid on some interfaces |
| Mobile ergonomics | Fluid mobile application, very similar to the desktop version | Complete mobile application, but difficult to navigate |
| Accessibility for non-techies | Very accessible, designed for operational teams | Accessible, but some functions require training |
| Speed of decision-making | Quick thanks to simplified views | More analytical, more information to process |
👉 Getting started analysis:
- monday CRM is attractive from the first few minutes: everything is colourful, legible and clickable. Customer or opportunity records can be created on the fly, status can be changed with a simple click, and each table can be adapted to suit the way you work. It's a true visual CRM, perfect for non-technical or multi-tasking teams.
- HubSpot, on the other hand, is more 'traditional', but extremely well organised. Each hub (CRM, marketing, customer service, etc.) has its own logic. You get the feeling that you're getting more powerful as you explore, which is ideal for teams that want to structure their processes seriously.
👉 Personalisation and mobile accessibility:
- monday CRM lets you create bespoke views in just a few clicks: kanban, calendar, timeline... Each sales rep can organise their space to suit their needs. On mobile, the experience is fluid and faithful to the desktop version, which is rare.
- HubSpot offers a robust, but denser, mobile application. You can access contacts, deals, tasks and calls, but the navigation can seem complex for a user not used to advanced CRMs.
💡 To sum up:
- monday CRM is a champion of immediate user experience: simple, visual, customisable. Perfect if you're looking for a CRM that the whole team adopts in two days.
- HubSpot requires a little more investment up front, but offers a very consistent interface in the long term, especially if you use several modules (CRM, marketing, customer service).
monday CRM vs HubSpot: compare integrations
The better a CRM solution integrates with your marketing, sales or support stack, the more it becomes a central pillar in your software architecture. For tech managers, marketers or sales teams, the number of integrations, ease of configuration and depth of automation are key criteria for avoiding silos... and headaches.
👉 Number of integrations available
- HubSpot: ⭐⭐⭐⭐⭐
Over 1,000 integrations via the HubSpot App Marketplace. Native connections with monday.com, Salesforce, Slack, Gmail, Zoom, Mailchimp, Shopify, Stripe, Zapier, etc. HubSpot is the central hub for connecting your marketing, sales and support tools. - monday CRM: ⭐⭐⭐⭐☆
Around 100 native integrations covering the most popular tools: Google Workspace, Outlook, HubSpot, Jira, Slack, Teams, Zoom, Zendesk... Very good catalogue, even if some specific cases require connectors like Make or Zapier.
👉 Ease of configuration
- HubSpot: ⭐⭐⭐⭐☆
Adding integrations is well guided, with a clear and intuitive interface. Some advanced connections (such as Salesforce) may require a bit of configuration, but the experience remains fluid for the majority of use cases. - monday CRM: ⭐⭐⭐⭐⭐
This is pure plug & play. Its no-code logic means you can connect apps in just a few clicks, add simple automations and easily test workflows. Perfect for teams without technical resources.
👉 Customisation and automation
- HubSpot: ⭐⭐⭐⭐⭐
A true automation machine. Integrations can power complex workflows: trigger emails, enrich contacts, segment leads or synchronise data between tools. With Operations Hub, we go as far as bi-directional synchronisation. - monday CRM: ⭐⭐⭐⭐☆
Very good level of automation, especially on the Pro and higher plans. You can easily create triggers between apps (e.g. "if a deal is won in HubSpot, create a task in monday CRM"), but orchestration remains more limited than in HubSpot.
💡 Conclusion
- HubSpot has the edge in terms of the quantity and power of integrations, particularly for businesses looking to centralise and automate on a large scale.
- monday CRM, on the other hand, seduces with its simplicity and speed of deployment, making it an excellent choice for agile teams who want to connect their tools without technical complexity.
When should you choose monday CRM or HubSpot?
The right tool always depends on the right context. Before comparing prices or features, you need to ask yourself a simple question: what are you looking to solve? Better lead tracking? Smoother sales management? A scalable CRM capable of automating the entire sales cycle?
HubSpot and monday CRM are not in the same league, but each excels in its own field. Here are the concrete use cases where one or the other will make all the difference.
Typical use cases for monday CRM
monday CRM is ideal for sales teams who want to organise their activity quickly, without deploying a gas factory. It's flexible, customisable, easy to use and easy to integrate into existing workflows. Here are some typical examples of how monday CRM can be used:
- structuring a simple sales process, without complex configuration ;
- replacing task management tools (Trello, Asana, ClickUp) with a visual CRM;
- Provide the sales team with a clear, shared view of current opportunities;
- centralise customer data in personalised tables;
- create simple automations to notify, assign or trigger actions;
- Collaborate easily between sales, marketing and support;
- support rapid growth without investing in a heavy CRM infrastructure.
Typical use cases for HubSpot
HubSpot is the ideal solution for businesses that want to structure their customer relationships on a large scale, with a platform that can manage the entire customer lifecycle, from acquisition to automation and retention. Here are some typical examples of how HubSpot can be used:
- managing several complex pipelines with scoring, segmentation and advanced reporting;
- aligning marketing, sales and customer service around a single tool;
- automating nurturing, email and sales follow-up campaigns;
- exploit customer data with powerful reporting tools;
- synchronise information between different departments and business tools;
- industrialising sales processes as part of an inbound marketing approach;
- centralise all customer interactions in a single hub.
Having a pipeline for our development teams has helped them streamline work by supporting finance, legal and label relations teams. It has also helped us to prioritise and analyse work globally, from one place, rather than focusing on each region separately. As a result, our time-to-market for new offerings has improved.
Yoav Banai, vice-président de l'engagement des clients chez Deezer
Typical use cases for HubSpot
HubSpot is aimed at companies looking for a complete CRM solution to manage all aspects of customer relations : prospecting, conversion and loyalty.
It's the platform of choice when you want to industrialise your processes and align marketing, sales and customer service around a single tool. Here are some of the situations for which HubSpot is the tool we recommend:
- structuring a complete sales pipeline with several stages, teams and automatic scoring ;
- centralising customer data, from marketing to sales and support;
- automate the customer journey from A to Z: campaigns, nurturing, follow-ups, segmentation, etc;
- analyse sales and marketing performance with powerful reports;
- create a unified CRM centre, connected to all the tools in the SaaS stack;
- deploy an inbound strategy with forms, landing pages and behavioural tracking.
🗣️ Customer testimonial :
We've been able to simplify our processes and centralise our marketing efforts on a global scale. The impact on our bottom line is clear, with an increase in leads, conversions and a significant reduction in operational costs.
Martin Vermorel, Head of Digital chez Devoteam
Conclusion: HubSpot or monday CRM, which should you choose for your team?
HubSpot and monday CRM are two powerful solutions, but with very different DNAs:
- If your priority is advanced sales management, centralised customer data and marketing automation, HubSpot is a robust and strategic solution, designed for scaling.
- If you're looking to streamline team organisation, visualise tasks, simply structure your pipeline and collaborate better, then monday CRM is an agile ally, quick to deploy and frighteningly effective.
💡 In a nutshell:
- monday CRM: visual, collaborative, customisable. Perfect for structuring without complicating.
- HubSpot: modular, scalable, ultra-complete. Ideal for managing the entire customer journey from A to Z.
👉 The right choice depends on your CRM maturity, your business objectives and the make-up of your teams. If you're not sure, try out the two platforms. They both offer a free version so you can quickly get the hang of it.
FAQ: HubSpot or monday CRM, which should I choose?
Which software is best suited to small businesses?
monday CRM is often more accessible for small businesses. It's easy to get to grips with and doesn't require heavy configuration, so you can quickly structure your sales activity.
HubSpot also offers a very comprehensive free version, but as soon as you want to activate advanced features, the costs quickly mount up.
Which is best suited to a sales team?
HubSpot was designed for sales teams: advanced pipeline management, complex automation, prospect scoring... It's a real sales war machine.
monday CRM is still relevant for smaller or hybrid teams, who want a lighter but functional CRM.
Which tool offers the best automation?
HubSpot is clearly in the lead here. Its workflows allow you to automate every stage of the customer journey, from lead nurturing to conversion and even loyalty.
monday CRM focuses on simplicity: its automated processes are ideal for managing recurring actions on a daily basis, but are more limited when it comes to complex logic.
Which solution is easiest to get to grips with?
monday CRM, without a doubt. Its colourful, intuitive and visual interface is perfect for non-technical users. Getting to grips with it is almost instantaneous.
HubSpot is denser and more modular. It takes a while to get used to its full potential, especially if you activate several hubs.
Can the two tools be used together?
Yes, and in many cases it's an appropriate combination. For example:
- HubSpot for centralising customer data, steering marketing campaigns and managing customer relations.
- monday CRM for organising projects, tracking sales tasks and streamlining internal collaboration.
They are easily integrated using native connectors or tools such as Zapier and Make.
Article translated from French