Pipedrive vs Salesforce: which is the best CRM to boost your sales?
Pipedrive vs Salesforce Sales Cloud: two approaches to CRM that are almost diametrically opposed. One relies on simplicity and agility to help salespeople get straight to the point, while the other deploys an ultra-complete platform capable of orchestrating your entire customer relationship... Provided you have the resources (and the time) to make full use of it.
Companies looking to better manage their customer relationships often find themselves faced with this dilemma. Intuitive CRM or comprehensive CRM? A quick-to-deploy solution or an ultra-customisable platform? Pipedrive appeals to SMEs and salespeople in a hurry, while Salesforce remains the weapon of choice for large companies and complex structures.
In this article, we take a look at the features, pricing, user-friendliness, integrations and use cases to help you choose the CRM that's right for you.
What is Pipedrive?
Overview of Pipedrive
Pipedrive is a bit like a CRM invented at 6pm on a Friday: simple, effective, no-fuss. Created in 2010 by a group of former salespeople, this CRM software is designed for a single mission: to move deals through the pipeline, without getting lost in the parameters.
Its target market? SMEs, start-ups and agile sales teams who want a tool that's quick to learn, visual and results-oriented. Clients include Amazon, Vimeo and Skyscanner. With over 100,000 corporate customers worldwide and a presence in 170 countries, Pipedrive has a clear position: that of an intuitive, pragmatic CRM designed by and for salespeople.
Pipedrive's main features
- Customisable visual pipeline: track the progress of opportunities by dragging deals from one stage to the next, just like on a Kanban board.
- Automate sales tasks: save time on recurring actions, such as sending an automatic email or creating a reminder.
- Lead and activity tracking: each prospect record centralises all interactions (calls, emails, notes), with a clear timeline so you don't forget anything.
- Simple reports and dashboards : for a quick overview of sales performance (number of deals, conversion rate, estimated turnover).
- High-performance mobile application: for consulting and updating data on the move, accessing appointments and taking voice notes.
- Integrations (Google, Zoom, Slack, Zapier): to easily connect Pipedrive to existing tools and automate workflows.
Pipedrive
Advantages and disadvantages of Pipedrive
Pipedrive stands out for a series of advantages that make it particularly attractive to companies seeking commercial efficiency without technical complexity. Here are the main benefits identified by its users:
- Ultra-intuitive interface: everything is visual and organised around the pipeline, making it easy for sales staff to adopt.
- Quick to learn: no need for extensive training, the tool is up and running in just a few hours.
- Good value for money: affordable even for small organisations, with progressive plans depending on needs.
- Efficient automation: simple workflows save precious time on repetitive tasks.
Like any tool, Pipedrive also has a few limitations that you should be aware of before committing yourself:
- Limited reporting: the dashboards don't allow you to cross-reference complex data or produce in-depth strategic analyses.
- Limited customisation: it is difficult to adapt the tool to very specific business processes.
- Less suited to large accounts: multi-team or international companies will quickly need more functional depth.
What is Salesforce?
Overview of Salesforce SalesCloud
Salesforce, founded in 1999, is the pioneer of cloud CRM. It is a very comprehensive platform, used by big names such as Adidas, Toyota and Spotify. It covers sales, marketing, customer support, integrations and even AI.
Salesforce is aimed above all at medium-sized and large companies that need a customisable, scalable and interconnected solution. With its ecosystem of applications (AppExchange) and in-house tools (such as Einstein AI), it is a platform geared to performance and growth.
Key features of Salesforce
- Advanced lead and opportunity management: enables you to track the entire lifecycle of a lead, from qualification to closing, with scoring, automatic assignment and advanced segmentation options.
- Advanced automation with Flow: designed to create complex workflows with conditional triggers, cross-actions between objects, and integrations with other internal or external tools.
- Complete customisation (objects, workflows, fields): each organisation can model its own sales, customer service or marketing processes with custom objects and specific rules.
- Dynamic reporting: creation of interactive dashboards, customised reports, multiple filters and KPIs cross-referencing multiple data sources.
- Artificial intelligence (Einstein AI): predictive analysis of deals, recommendations for next actions, automatic lead scoring.
- Extensive AppExchange and API: access to thousands of business applications, certified connectors, and a robust API for customised integrations.
Salesforce Sales Cloud
Advantages and disadvantages of Salesforce
Salesforce stands out for its functional power and its ability to adapt to complex environments. Here are the main advantages identified by its users:
- Highly powerful, customisable solution: capable of adapting to any structure, whatever the sector or complexity of the sales process.
- Rich integrations: easily connects to ERP, marketing tools, customer support, business applications and BI.
- Advanced reporting and analysis tools: for sales and strategic departments, with a 360° view of performance.
Despite its many advantages, Salesforce also has limitations that companies need to anticipate to avoid unpleasant surprises:
- High costs: licences, additional modules and the need for support can quickly add up.
- Long learning curve: the wealth of functions can confuse new users without training.
- Longer set-up times: requires project scoping, configuration, and often a certified integrator or consultant.
Pipedrive vs Salesforce: compare features
To help you make an effective comparison between Pipedrive and Salesforce, here is a table summarising their main features.
| Functionality | Pipedrive | Salesforce |
| Visual sales pipeline | ✅ Yes, fully customisable and intuitive, in Kanban mode | ✅ Yes, customisable but less visual by default |
| Sales automation | ✅ Yes, via simple and efficient integrated workflows | ✅ Yes, with Flow Builder for complex and conditional scenarios |
| Lead scoring | ❌ Not available natively, except via third-party integrations | ✅ Yes, advanced scoring with AI (Einstein) or manual rules |
| Multi-pipeline management | ✅ Yes, creation of multiple pipelines with filters | ✅ Yes, with specific business logic and fine segmentation |
| Reporting & dashboards | ✅ Yes, simple and clear operational reports | ✅ Yes, dynamic dashboards and advanced data cross-referencing |
| Customisable interface | ❌ Limited to configuration of pipeline, fields and reports | ✅ Yes, very advanced with Lightning App Builder |
| Mobile application | ✅ Yes, fluid, functional and adapted to the field | ✅ Yes, complete but sometimes more complex to use |
| Artificial intelligence (AI) | ❌ Not natively available | ✅ Yes, with Einstein AI for prediction and recommendations |
| Integrated collaborative tools | ✅ Yes, via integrations with Slack, Zoom, Teams | ✅ Yes, with Slack (native), Quip and advanced collaborative integrations |
| Roles and permissions management | ✅ Yes, in advanced plans (Power, Enterprise) | ✅ Yes, very fine-grained management of user roles |
| Application Marketplace | ✅ Yes, with over 400 apps available via Pipedrive Marketplace | ✅ Yes, AppExchange with over 3,000 certified applications |
| Integrated customer support | ❌ No, requires third-party integration for support | ✅ Yes, native module with Service Cloud |
Focus on managing leads and opportunities
Managing a lead is all very well. Turning it into a customer is better. And to do that, the CRM needs to follow the lead without fail, from first contact right through to signature.
Pipedrive offers a simple, linear and highly visual process: leads are added manually, using forms or integrations, and then dragged into the pipeline. Each opportunity displays the next actions to be taken: call, email, follow-up... You can even activate automatic reminders if a deal stalls.
Salesforce goes much further with a complete lead and opportunity management system, including lead scoring (manual or AI-based), automatic attribution rules, personalised statuses and qualification processes. All this is integrated with other components such as marketing automation and support.
👉 To remember:
Pipedrive is ideal for sales teams looking for efficiency. Salesforce meets the needs of companies with multiple acquisition channels, multiple teams or complex sales cycles.
Focus on sales automation
Good salespeople sell. The really good ones automate everything that isn't selling.
Pipedrive offers simple but effective workflows: sending an automatic e-mail after a step has been changed, creating a task after an action has been taken, notifying a colleague, etc. Everything can be configured without code, from a fluid interface. To take things further, Zapier and Make allow you to automate with other tools.
Salesforce, for its part, has a high-level automation engine: Flow Builder. Here we're talking about conditional logic, multiple steps, synchronisation between objects and even cross-functional customer paths. Coupled with Einstein AI, it can even suggest the best action to take based on the prospect's behaviour.
👉 To remember:
Pipedrive automates everyday tasks without complexity. Salesforce lets you model complex business processes, but requires more configuration (and sometimes technical skills).
Focus on the sales pipeline
The pipeline is the salesperson's cockpit. It's where everything starts.
Pipedrive has built its reputation on this functionality: a visual pipeline in Kanban mode, which can be customised, with stages that can be modified, colours, labels and an immediate view of the amounts involved. Several pipelines can be created if required, with filters by product, salesperson or segment.
Salesforce also offers a sales pipeline, but it is less 'plug-and-play' visually. You have to configure the objects and views, which can be powerful but requires more configuration. On the other hand, each opportunity can incorporate conditional stages, validations and approval rules, which is very useful for long or regulated cycles.
👉 To remember:
Pipedrive is the champion of the action-oriented visual pipeline. Salesforce is more structured and rigorous, perfect for sales processes with several stakeholders or legal milestones.
Focus on reports and dashboards
A good CRM doesn't just record data: it helps you understand it.
Pipedrive provides standard but useful reports: performance by sales rep, conversion rate, pipeline value, average deal duration, etc. You can set targets, track key KPIs and visualise activity in simple graphs.
Salesforce, on the other hand, is a truly integrated BI tool: you can cross-reference all data (even external data), create dynamic reports, filter to the extreme, and create customised views for each role in the company. Dashboards are interactive, updated in real time, and can be extended to other business objects (customer service, marketing, etc.).
👉 To remember:
Pipedrive provides clear indicators for day-to-day sales management. Salesforce offers a 360° strategic vision, with highly advanced analytical potential.
Focus on activity tracking and reminders
A CRM should remind you of what you promised to do... especially when you've forgotten.
Pipedrive manages this seamlessly: each deal or contact has a timeline of activities, including calls, emails and meetings. You can schedule a task, leave a note or attach a file. The system alerts you if an action is overdue or if a prospect has been asleep for too long.
Here again, Salesforce goes even further: it can link each activity to several objects, track the time spent on each type of action, and automate reminders based on the prospect's behaviour. With Salesforce Inbox, you can even connect your e-mail to track interactions in real time.
👉 To remember:
Pipedrive covers all the tracking required to ensure that nothing is overlooked. Salesforce provides finer-grained traceability and automated tracking, ideal for long cycles.
Focus on mobile functionalities
Today, CRM has to fit in your pocket. Literally.
Pipedrive offers a light, fast and efficient mobile application. You can consult your deals, call a contact, take voice notes, geolocate your appointments and even work offline.
Salesforce, on the other hand, offers a much more comprehensive, but also denser app. All the CRM functions are there (if configured), but navigation may be less intuitive for salespeople on the move. It is ideal for users who are already familiar with the ecosystem.
👉 To remember:
Pipedrive stands out for its simplicity and responsiveness in mobile environments. Salesforce offers completeness, but at the cost of a longer learning curve.
Focus on CRM customisation
A good CRM is like a good pair of shoes: it has to fit your feet, not the other way round.
Pipedrive offers 'light' customisation: multiple pipelines, custom fields, permissions by role, filters, custom reports. We stay within a structured framework, which limits any excesses.
Salesforce is entirely modular: you can create your own objects, workflows, business rules, customised pages, approval processes, and even integrate components via Lightning. Each company can create its own tailor-made CRM.
👉 To remember:
Pipedrive is perfect for companies that want a structured CRM system that's easy to administer. Salesforce is a toolbox for creating a single system, but requires more resources.
Pipedrive vs Salesforce: compare prices
| Plan | Pipedrive Price per item per month, on an annual basis |
Salesforce (Sales Cloud) Price per workstation per month, invoiced annually |
| Free offer | ❌ No free offer | ❌ No free offer |
| Entry-level plan | Lite - €14/month | Starter Suite - €25/month |
| ✅ 1 pipeline, contact management and deals ✅ Basic email integration Mobile application ✅ Simple activity tracking |
✅ E-mail marketing and dynamic data analysis ✅ Operational sales methods ✅ Smooth customer service ✅ Simplified Storefront Builder |
|
| Intermediate plan | Growth - €39/month | Suite Pro - €100/month |
| ✅ Multiple pipelines ✅ Task automation ✅ Two-way e-mail synchronisation Email templates ✅ Advanced integrations (Slack, Zoom, etc.) |
✅ All the features of ✅ Starter plus enhanced real-time chat ✅ More personalisation and automation ✅ Estimates and sales forecasts ✅ Access to AppExchange |
|
| Advanced plan | Premium - €49/month | Sales Enterprise - €165/month |
| ✅ Advanced automation (logical conditions) Advanced reporting Authorisation groups ✅ Custom permissions |
✅ All Pro Suite features, plus advanced pipeline and forecast management ✅ Opportunity assessment and conversational intelligence ✅ Web API Agentforce** |
|
| Corporate / Top-of-the-range plan | Ultimate - €79/month | Large groups |
| ✅ Dedicated customer support team ✅ Advanced permission control ✅ Priority support ✅ Data governance support |
✅ Full Pro Suite functionality, plus advanced pipeline management and transaction information Conversational intelligence Agentforce |
|
| Unlimited | / | Unlimited - €330/month |
| ✅ All the features of Enterprise plus predictive AI ✅ Conversational intelligence and sales engagement ✅ Premier Success Plan and Sandbox Full |
To sum up:
- Pipedrive offers a clear move upmarket: each plan adds a layer of automation, personalisation and reporting without blowing up costs.
- Salesforce, which is more expensive, is aimed at organisations that need a hyper-modular CRM capable of managing multiple teams and complex processes.
Pipedrive is ideal for growing businesses that want good value for money.
👉 Salesforce becomes interesting from the Professional plan onwards, and makes perfect sense for mature companies with advanced IS challenges.
Pipedrive vs Salesforce: which interface is more intuitive?
Choosing a CRM also means choosing a day-to-day working environment for your teams. And on this point, the interface can make all the difference between a tool that is adopted... and one that is ignored. So, between Pipedrive and Salesforce, which offers the best user experience? We take a look at the main criteria.
| Criterion | Pipedrive | Salesforce |
| Getting started | ✅ Immediate, no training required | ❌ Significant learning curve |
| User interface | ✅ Visual, uncluttered, pipeline in Kanban mode | ❌ Dense, modular, sometimes overloaded |
| Navigation | ✅ Intuitive, quick access to key features | ❌ Less fluid, lots of nested menus |
| Interface customisation | ❌ Limited (pipelines, fields, colours, filters) | ✅ Very extensive via Lightning App Builder |
| Average adoption time | ⏱ 1 to 2 days | ⏱ Several weeks to several months, depending on complexity |
| Mobile experience | ✅ Fast, lightweight, perfect for field salespeople | ✅ Complete, but more complex to use on the move |
| User-friendly for sales teams | ✅ Perfect for non-tech profiles | ❌ Less popular without dedicated training |
Pipedrive: designed for ease of use
From the very first time you log on, Pipedrive sets the tone: everything is designed for action. The home screen directly shows the visual pipeline, deals in progress, upcoming tasks. One click is all it takes to add an opportunity, schedule a call or send an email.
Each interface is simple but functional, with no technical jargon. Sales reps can personalise their views, organise their pipeline by colour or priority, and quickly filter according to their needs. Even automations can be created from simple menus, with no need for external help.
👉 Who is it for? Sales teams who want to sell, not configure. Perfect for SMEs, start-ups or VSEs without a dedicated IT team.
Salesforce: powerful, but more technical
With Salesforce, the interface largely depends on the configuration you've done beforehand. By default, the environment is dense: customised objects, drop-down menus, multiple widgets. It's a platform that's more modular than functional from the outset.
With Lightning App Builder, you can completely rethink the user experience... provided you have a Salesforce admin on hand. Result: if it's done well, the interface can be extremely effective. If it's not, users can quickly feel lost.
Salesforce shines for companies with complex processes and a wide variety of user roles. Each profile (salespeople, manager, management) can have its own view, its own dashboards, its own automations.
👉 Who is it for? Large companies or fast-growing structures that have the resources (time, budget, staff) to design a bespoke experience.
In a nutshell:
- Pipedrive is for those who want to get straight to the point: quick to get to grips with, clear interface, zero cognitive overload.
- Salesforce is more demanding, but offers an unrivalled level of customisation if you take the time to configure it.
💡 Tip: if your team is already grumbling about adopting a new CRM, opt for Pipedrive. If you have a dedicated IT department or consultant, Salesforce can become an extremely powerful tool... once properly tamed.
Pipedrive vs Salesforce: compare integrations
A CRM never stands alone. It has to fit naturally into your stack: marketing tools, messaging, support, billing, ERP, etc.
The smoother your integrations, the more efficient your teams will be. Let's take a look at how Pipedrive and Salesforce measure up in this respect, with a star rating followed by a detailed analysis.
Number of integrations available
| Pipedrive | Salesforce | |
| Rating | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐⭐ |
Pipedrive offers over 400 integrations via its marketplace, with the tools most commonly used in SMEs:
- Communication: Slack, Microsoft Teams, Zoom
- Email & calendar: Gmail, Outlook, Exchange
- Marketing: Mailchimp, ActiveCampaign, HubSpot (via Zapier)
- Invoicing: QuickBooks, Xero, Stripe
- Customer support: Intercom, Zendesk
- E-commerce: Shopify, WooCommerce (via Zapier)
- integrations via Zapier, Make or API REST to extend possibilities
This is more than enough for day-to-day needs, especially when teams want to connect a few key tools, without the need for a gas factory.
Salesforce, on the other hand, is evolving in a different universe:
- The AppExchange offers more than 3,000 certified apps, covering all sectors: finance, real estate, health, education, industry, etc.
- Native integrations with the giants of the market: SAP, Oracle, Workday, Adobe, Jira, Slack, Zoom, Stripe, Shopify, etc.
- Powerful connectors with data, BI, DMP, HR management, e-learning platforms, etc.
Salesforce can interface with the entire IS of a large company, from ERP to IT, data or accounting.
Easy configuration
| Pipedrive | Salesforce | |
| Note | ⭐⭐⭐⭐☆ | ⭐⭐⭐☆☆ |
Pipedrive relies on plug & play. You connect in a few clicks, often without the need for a developer. The most popular integrations are accessible from the marketplace with fluid onboarding. Zapier's interface is well thought out and documented.
For example:
👉 Connect Pipedrive to Google Sheets via Zapier to create automatic reporting in 10 minutes, without coding.
👉 Automatically synchronise contacts with Mailchimp to launch targeted campaigns.
Salesforce, on the other hand, offers almost total freedom... at the price of greater complexity. Many integrations require :
- manual configuration (access rights, field mapping)
- sometimes development via API or Apex
- or a certified integrator for complex business cases
The advantage? You can do it all. The disadvantage? You don't want to face the AppExchange alone.
Customisation and automation of integrations
| Pipedrive | Salesforce | |
| Note | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐⭐ |
Pipedrive allows you to trigger automatic actions based on events in the tool or via Zapier. Example:
👉 When a deal moves to the "Proposal" stage, automatically create an invoice in QuickBooks or send a notification in Slack.
The Pipedrive API is well documented and allows developers to integrate the tool with external systems without too much effort. However, complex cases or multi-channel workflows have their limits.
Salesforce shines in this area:
- Automation via Flow, Apex or MuleSoft
- Real-time integration with bi-directional synchronisation
- Ability to feed cross-tabulated dashboards, trigger marketing campaigns or manage multi-tool customer journeys
Salesforce literally becomes the heart of the IS ecosystem, capable of managing customer data across all channels (sales, support, finance, web, etc.).
The verdict
| Criteria | Pipedrive | Salesforce |
| Useful native integrations | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐⭐ |
| Easy to connect | ⭐⭐⭐⭐☆ | ⭐⭐⭐☆☆ |
| Ability to automate | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐⭐ |
| PLC & technical opening | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐⭐ |
| Global ecosystem | ⭐⭐⭐☆☆ | ⭐⭐⭐⭐⭐ |
- ✅ Pipedrive ticks all the boxes for simple, fast integrations that are perfectly suited to SMEs, VSEs and agile teams.
- ✅ Salesforce unsurprisingly dominates for multi-tool organisations, complex workflows or international businesses looking for a centralised data hub.
When to choose Pipedrive or Salesforce?
Pipedrive or Salesforce? It's not a question of which is more complete, but of which is better adapted to the way you sell, the size of your team and your internal organisation.
One shines for its simplicity, the other for its power. Here's how to choose one or the other to get the most out of your CRM.
Examples of Pipedrive use cases
✅ If you're an SME or start-up with simple sales cycles,
Pipedrive is for you. Its visual interface, customisable pipeline and lightweight automations allow you to increase efficiency without training your teams for weeks on end.
👉 Example: a SaaS start-up is looking to track its incoming leads, automate follow-ups and monitor the progress of its deals. With Pipedrive, the sales team can structure its process in 24 hours without the need for an external consultant.
✅ If you have a small team without a dedicated IT department,
Pipedrive can be installed in just a few clicks, is easy to configure and requires no developer or project manager to operate. Integrations with Google Workspace, Slack or Zoom are simple to connect, and everything is designed for non-technical users.
👉 Example: an independent recruitment agency wants to keep track of its prospects, send automatic emails and keep track of appointments. Pipedrive covers all these needs seamlessly.
✅ If your sales staff are out in the field,
Pipedrive offers a fast, easy-to-use mobile application, ideal for entering a contact after an appointment, adding a voice note or geolocating a customer point. Real-time synchronisation prevents duplication and oversights.
👉 Example: a team of B2B salespeople use the Pipedrive app to track their movements, follow up customers from their mobile, and view live hot deals to close.
Examples of Salesforce use cases
✅ If you're a company with several teams or departments to synchronise, Salesforce is cut out for complexity. Its architecture makes it possible to model multiple pipelines, processes and user roles, while ensuring centralised monitoring. It's the logical choice for structured or international organisations.
👉 Example: a medium-sized company with sales teams in France, Canada and Spain deploys Salesforce to harmonise its sales methods, create multi-country dashboards and link CRM to its ERP.
✅ If you need advanced reporting and strategic steering, Salesforce offers dynamic dashboards, cross-reporting and a 360° view of sales activity. Perfect for sales managers or COMEXs who want to monitor performance as closely as possible.
👉 Example: an industrial company wants to track its sales by region, product type and average cycle. Using Salesforce, it builds a customised dashboard that combines CRM, customer support and financial data.
✅ If your strategy is based on automation and data, Salesforce is unbeatable when it comes to intelligence. With Einstein AI, Flow Builder and a robust API, you can automate complex journeys, analyse behaviour, predict purchase intent and trigger targeted actions.
👉 Example: a fintech links Salesforce to its scoring tool, automates its upsell campaigns based on detected weak signals, and generates alerts for sales staff based on behavioural data.
✅ If you're thinking of extending your CRM to other business functions, Salesforce goes way beyond CRM. With its Sales, Service, Marketing, Commerce or Analytics Cloud modules, it becomes a unified platform for your entire customer relationship.
👉 Example: an e-commerce group uses Salesforce to manage its B2B sales, customer support, conversion tunnel and email campaigns all in one synchronised environment.
Things to remember about the Pipedrive vs Salesforce battle
Pipedrive vs Salesforce is more than just a CRM duel. It's the confrontation of two visions of sales management:
- One is pragmatic, quick to deploy and action-oriented (Pipedrive)
- The other is strategic, hyper-powerful and designed for global management (Salesforce).
Your choice will depend less on pure functionality than on your context, resources and business objectives.
✅ Key points to remember
- Pipedrive is perfect for SMEs, agile sales teams or start-ups who want to get straight to the point: visual pipeline, quick to get to grips with, effective automations, at a competitive price.
- Salesforce is aimed at companies with complex processes, several teams to synchronise, or a need for advanced centralisation of customer data. Its potential for customisation and integration is unrivalled, but you need to know how to manage it.
- In terms of interface, Pipedrive wins on ergonomics, Salesforce on adaptability.
- In terms of integrations, Salesforce wins for rich and varied information systems.
- Finally, in terms of price, Pipedrive is much more affordable... but Salesforce can pay for itself in a well-constructed ecosystem.
🔎 Need / Recommendation
| Need | Recommendation |
| A simple, visual CRM that's quick to adopt | ✅ Pipedrive |
| A solution for VSEs/SMEs without a technical team | ✅ Pipedrive |
| Automate reminders and save sales time | ✅ Pipedrive |
| Manage several sales teams or subsidiaries | ✅ Salesforce |
| Fine-tune performance analysis with advanced dashboards | ✅ Salesforce |
| Connect CRM to a complete information system (ERP, BI, marketing, etc.) | ✅ Salesforce |
| Customise every aspect of CRM (rules, objects, views, etc.) | ✅ Salesforce |
| A simple mobile application for field sales staff | ✅ Pipedrive |
Pipedrive vs Salesforce FAQs
What is the main difference between Pipedrive and Salesforce?
Pipedrive is a simple, fast, sales-focused CRM designed for small sales teams. Salesforce is a complete, modular CRM platform designed for companies that want to connect all their functions around the customer.
Is Pipedrive as customisable as Salesforce?
No. Pipedrive does allow some customisation (pipelines, fields, filters), but is deliberately kept simple. Salesforce is highly customisable, right up to the point where you can create your own custom objects, business rules or interfaces.
Pipedrive or Salesforce: which is easier to use?
Pipedrive is clearly more intuitive. It's quick to install, requires no training and has an interface designed for salespeople. Salesforce, although very powerful, takes longer to adopt, especially without support.
Which CRM is best suited to SMEs?
Pipedrive is generally the most appropriate choice for an SME: affordable price, sales-focused features, low learning curve. Salesforce may be suitable if the SME has complex needs or a team dedicated to CRM management.
Is Salesforce too complex for a small business?
In most cases, yes. Salesforce deploys an entire architecture that can quickly become oversized for a very small business or a small organisation. You need technical resources to take full advantage of its power.
Can Salesforce and Pipedrive be connected to other tools?
Yes, both CRMs offer integrations with third-party tools. Pipedrive relies heavily on Zapier, Make and its marketplace, while Salesforce has the AppExchange, an ultra-rich marketplace with over 3,000 applications.
Which CRM is better suited to mobile use?
Pipedrive is lighter, faster and easier to use on the go. It's perfect for sales people on the move. Salesforce is more comprehensive, but its mobile application requires more configuration to be fluid in use.
Article translated from French