Top 13 alternatives to MailerLite to dominate your email marketing in 2025
MailerLite is a bit like the good student of marketing automation: simple, affordable and effective. But let's be honest, as soon as you get into the swing of things, its limitations become apparent. If you have growth objectives, chances are you're looking for a more robust, more intelligent alternative to MailerLite that's better integrated into your stack.
There are now ultra-complete emailing platforms available, at prices that won't break your budget. Some offer a free plan, while others offer advanced automation, campaign management and native CRM integration options.
👉 In this article, we guide you through 13 alternatives to MailerLite that have been tested, compared and, above all, tailored to meet your marketing needs in 2025. Our aim is to help you choose the tool best suited to your business, without spending 3 weeks on it.
What is MailerLite?
MailerLite is an email marketing tool aimed primarily at small businesses, freelancers and content creators looking for a simple solution for managing their email campaigns. Its intuitive interface, fast learning curve and free plan make it accessible to even the smallest budgets.
🛠️ MailerLite offers all the essentials in terms of functionality:
- drag-and-drop email creation
- basic automations
- landing pages
- registration forms,
- simple segmentation,
- real-time statistics.
But it's precisely this minimalist approach that can cause problems. As soon as you need advanced functionality, such as advanced behavioural segmentation, a truly integrated CRM, complex automation workflows or e-commerce integration, MailerLite quickly reaches its limits.
🔍 That's where the search comes in for an alternative to MailerLite that's better equipped to support the growth of an ambitious company.
Mailerlite
Why consider an alternative to MailerLite?
Too little automation
MailerLite's automation system is suitable for simple sequences: sending an email after registration or a basic action. But if you need more advanced scenarios, such as :
- conditional workflows
- multiple triggers
- or multi-channel automation...
... the platform quickly shows its limitations. Tools like ActiveCampaign or GetResponse clearly have the advantage here.
Over-simplistic segmentation
Today, a good emailing tool needs to offer intelligent segmentation:
- buying behaviour
- activity on the site
- engagement history, etc.
MailerLite remains basic on this point. It is impossible, for example, to automatically target customers who have been inactive for 30 days or to create dynamic segments linked to your CRM. Ultimately, the relevance of your campaigns suffers.
Limited integration
If you use a SaaS ecosystem with tools such as Shopify, Salesforce, Zapier or HubSpot, you're likely to be frustrated. MailerLite does offer integrations, but there are fewer of them and they are often less advanced than those offered by competitors such as Brevo or Mailchimp. This can slow down the automation of your processes or the unification of your customer data.
Room for improvement in customer support
On paper, MailerLite offers responsive customer service. In practice, user feedback on the web reveals that support is sometimes slow, only available by chat or email, and rarely in French. For marketing teams working to tight deadlines, this lack of support can quickly become a problem.
A platform that doesn't scale
MailerLite's €7.73/month price plan is very attractive. But once you reach 5,000 or 10,000 contacts, the price quickly climbs, without offering the functionality that a pro tool should. At this stage, some alternatives to MailerLite offer much better value for money.
A lack of advanced features
No integrated CRM, no multivariate A/B testing, few advanced customisation options... MailerLite offers the bare minimum. That's enough to get you started, but quickly limits you if you're looking to build a solid, scalable email marketing strategy. The advanced features offered by tools like Klaviyo, SendGrid or HubSpot become indispensable.
Comparison table of the 13 best alternatives to MailerLite
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 Klaviyo | Mailerlite |  ActiveCampaign |  AWeber |  Brevo (ex Sendinblue) |  Constant Contact |  GetResponse |  HubSpot CRM |  Kit (ex-ConvertKit) |  MailChimp |  Omnisend |  Sarbacane |  Sendgrid |
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| For all companies | For all companies | For all companies | For all companies | For all companies | For all companies | For all companies | For companies with more than 1 employees | For all companies | For all companies | For all companies | For all companies | For all companies |
| See software | See software | See software | See software | See software | See software | See software | See software | See software | See software | See software | See software | See software |
| Learn more about Klaviyo | Learn more about Mailerlite | Learn more about ActiveCampaign | Learn more about AWeber | Learn more about Brevo (ex Sendinblue) | Learn more about Constant Contact | Learn more about GetResponse | Learn more about HubSpot CRM | Learn more about Kit (ex-ConvertKit) | Learn more about MailChimp | Learn more about Omnisend | Learn more about Sarbacane | Learn more about Sendgrid |
Our top 13 alternatives to MailerLite in 2025
ActiveCampaign
ActiveCampaign is the top-of-the-range reference when it comes to marketing automation. Highly prized by growing businesses, this platform combines a powerful emailing tool, a native CRM and a highly effective automation logic.
Where MailerLite limits itself to simple scenarios, ActiveCampaign lets you create ultra-sophisticated visual workflows: lead nurturing, abandoned basket relaunch, behavioural scoring, sales attribution... everything is designed to optimise every interaction with your prospects. And when it comes to segmentation, we're clearly playing in a different league, with dynamic and precise conditions.
🎯 We particularly like :
- the highly intuitive drag & drop automation,
- the highly advanced behavioural segmentation
- integrated CRM to manage sales and customer follow-up,
- A/B testing, scoring and attribution,
- and above all, multiple integrations (Shopify, Salesforce, WordPress, Facebook Ads, etc.).
ActiveCampaign is aimed at demanding marketers who want to sell better, not just send emails. The lack of a free plan may be a deterrent at first, but the €15/month plan is still very competitive given its wealth of features. For many, it's the best alternative to MailerLite when you're aiming for large-scale performance.
ActiveCampaign
AWeber
AWeber is one of the oldest email marketing platforms on the market, and it is still a good MailerLite alternative for freelancers, self-employed people and very small businesses who want to get straight to the point without getting lost in technical options.
The tool offers a solid base: email creation with a visual editor, basic automation, sign-up forms, simple segmentation, and above all a free plan that lets you manage up to 500 subscribers, which is perfect for getting started. Automation remains limited, but you can still configure welcome or follow-up sequences.
✅ AWeber's main appeal lies in :
- its quick and easy-to-use interface,
- its integration with Shopify, WordPress, Etsy, etc,
- its human and reputedly responsive customer support,
- and a good balance between ease of use and efficiency.
In short, it's not the most advanced tool on the market, but if you're looking for a lightweight alternative to MailerLite with a reliable free plan, AWeber ticks a lot of boxes.
AWeber
Brevo (ex-Sendinblue)
Brevo, the made-in-France solution, is increasingly establishing itself as a solid MailerLite alternative, particularly for European SMEs. Where MailerLite plays the minimalism card, Brevo offers a truly comprehensive marketing platform: email, SMS, CRM, chat, automation, landing pages... everything is integrated into a single interface.
The automation is well thought-out, visual and powerful. You can create complex paths, segmented according to events, CRM data or user behaviour. Add to that a generous free plan (up to 300 emails a day) and French customer support, and you've got a very serious option for demanding marketing teams.
🚀 What makes Brevo so great:
- real all-in-one logic: emailing + CRM + SMS + landing pages,
- a clear interface translated into French,
- an excellent automation system for the price,
- integrations with Shopify, WordPress, Salesforce, etc.
In short, Brevo is one of the few platforms to offer so many advanced features in a free plan. If you're looking for a solution that combines power and accessibility, this is a MailerLite alternative to take a close look at.
Brevo (ex Sendinblue)
Constant Contact
Constant Contact is a safe bet on the American market. It's a simple, reliable tool designed for small businesses, associations or local traders who want to get started with email marketing without any marketing training.
There's no over-promising here: the automation is limited, but sufficient to manage simple sequences. What really appeals is the ease of use, ready-to-use templates, and excellent customer support (even by phone).
📌 Points to remember:
- a tool designed for non-experts in digital marketing,
- an ultra-accessible interface,
- a good choice of templates and landing pages,
- integrations with US e-commerce platforms (Shopify, BigCommerce, etc.).
Constant Contact is not for those who want complex workflows or advanced automation. On the other hand, for professionals who want a reliable, frictionless tool, it's an honest and effective MailerLite alternative.
Constant Contact
GetResponse
GetResponse is the versatile outsider on the market. It ticks all the boxes for a serious alternative to MailerLite, but with a flexibility that appeals to small businesses, e-tailers and infopreneurs alike .
What really sets it apart is its wealth of features: emailing, advanced automation, integrated webinars, landing pages, funnel builder, CRM... In short, it's more than just an email marketing tool: it's a complete platform for capturing, converting and selling.
🛠️ Among its strengths:
- Intuitive yet powerful automation (with scoring, filters, tags, etc.),
- a native CRM to manage your sales tunnel,
- an ultra-clean email editor with beautiful templates,
- integrations with Shopify, PayPal, WooCommerce, Zapier, etc.
GetResponse is the smart choice for those who want good value for money with great functional depth. Ideal if you're looking to professionalise your emailing without blowing your budget.
GetResponse
HubSpot
HubSpot is the heavyweight of marketing automation. We're not going to lie: if you're just looking for a basic emailing tool, this isn't the right choice. But if you're aiming for a solid, multi-channel marketing strategy that's connected to your sales teams, then this is without doubt the most comprehensive MailerLite alternative on the market.
The heart of HubSpot is its free CRM, around which are grafted emailing, segmentation, lead nurturing, automation, analysis and even content management tools. Everything is designed to support business growth with a long-term vision.
💡 What sets it apart:
- an "all-in-one" logic with CRM, marketing, sales and customer service,
- ultra-advanced, hyper-customisable automation,
- solid integrations with the main platforms (Salesforce, Shopify, Slack...),
- and seamless scalability to suit your needs.
Admittedly, the price can quickly rise with paying hubs, but for growing businesses that want to unify their marketing and sales efforts, HubSpot remains a safe bet. Powerful, scalable and formidably well designed.
HubSpot CRM
Kit
Kit is a marketing tool developed by Shopify, designed for small e-merchants who want to automate without getting into too much trouble. There's no complex interface or oversized functions here: Kit works by SMS or chat, like a virtual assistant, and helps you manage your marketing campaigns in just a few clicks.
The advantage? It's integrated directly into Shopify (and included at no extra cost), making it a good MailerLite alternative for those who sell exclusively via this platform. No need for an API, no heavy configuration: Kit takes care of basket relaunches, social media posts, and even Facebook ads.
🧠 Key features:
- simple, straightforward automation, with no complicated dashboard,
- perfect for marketing beginners,
- works like a conversational assistant (via SMS or Facebook Messenger),
- ideal for small Shopify catalogues,
- included free of charge in the Shopify ecosystem.
Kit is not for those who want fine segmentation or a highly personalised design. But for busy e-tailers, it's a fast, fluid and efficient solution.
Kit (ex-ConvertKit)
Klaviyo
Klaviyo is the secret weapon of ambitious e-commerce brands. Designed from the outset for online shops, this platform takes automation, behavioural segmentation and customer data analysis far beyond what MailerLite offers.
What's striking is Klaviyo's ability to connect your catalogue, your customer events (clicks, purchases, abandonments, etc.) and your CRM data to generate ultra-personalised campaigns. It's precise, intelligent, and entirely focused on sales performance.
🎯 Here's what makes the difference:
- dynamic, highly effective segmentation,
- powerful e-commerce workflows (basket relaunch, post-purchase, cross-sell, etc.),
- native integration with Shopify, WooCommerce, BigCommerce, etc,
- detailed conversion-oriented reports.
Klaviyo is clearly a premium MailerLite alternative for brands that want to turn their customer data into sales, without compromising on functionality.
Klaviyo
Mailchimp
Mailchimp is a bit like MailerLite's well-known cousin. For a long time the leader in the email marketing market, the platform has been able to evolve with the times... but not without a few bumps in the road. More comprehensive than MailerLite, Mailchimp offers a well thought-out interface, a high-quality email editor and sufficient automation tools for SMEs and freelancers.
The big plus is its rapid learning curve and massive community. There are tutorials, integrations and templates everywhere, which is a real convenience for marketing teams.
🚀 Among its strengths:
- an intuitive, user-friendly interface,
- a decent (if a little rigid) automation system,
- native integrations with almost everything (Shopify, Stripe, WordPress...),
- a solid reputation for deliverability.
Mailchimp remains a credible alternative to MailerLite for those who want a simple, reliable and well-documented tool. Not the most innovative, but a reassuring heavyweight.
MailChimp
Omnisend
Omnisend is one of the most popular tools for e-tailers in recent years. Halfway between Klaviyo and MailerLite, it offers a great combination of simplicity, power and sales-oriented automation.
Perfectly integrated with platforms such as Shopify and WooCommerce, Omnisend lets you create email, SMS and even push notification campaigns, all in a single interface. The automations are visual, the scenarios predefined, and the intelligent segmentation saves an incredible amount of time.
📌 What we particularly like:
- multi-channel campaigns (email, SMS, push),
- ready-to-use e-commerce automation,
- native integration with e-commerce platforms,
- a clear, fast, no-frills interface.
Omnisend is an excellent MailerLite alternative for e-shops that want to move fast and sell more, without sacrificing customisation.
Omnisend
Sarbacane
Sarbacane is the email marketing solution made in France. With a strong focus on B2B and French-speaking markets, it is aimed at companies looking for a professional, comprehensive and, above all, supported tool. Here, we're not just talking about software, but a real all-in-one service with dedicated support, strategic guidance and even campaigns managed for you.
Technically, the platform delivers: automation, forms, SMS, lightweight CRM, segmentation, A/B testing... All in a clear interface, in French and designed for professionals.
✅ Its strengths include
- ultra-personalised, French-speaking customer support,
- advanced features designed for B2B,
- excellent deliverability,
- human support that is rare on the market,
- a real European alternative to MailerLite.
Sarbacane does not offer a free plan, and its entry fee (€69/month) is higher than average. But for French companies looking for reliability, expertise and made-to-measure solutions, this is a top-of-the-range MailerLite alternative to be seriously considered.
Sarbacane
SendGrid
SendGrid is a completely different kind of tool. Designed primarily for developers and tech companies, it is THE reference for sending large-scale transactional emails. Order confirmations, password resets, system notifications... that's its core business.
But SendGrid also offers a marketing module, with email creation, automation, contact lists, A/B testing and more. It's not as fluid as MailerLite, but for those who want to manage everything via API with a solid infrastructure, it's a very reliable technical MailerLite alternative.
📌 Key points to remember:
- exceptional deliverability, even at high volumes,
- fine-tuned management of transactional templates,
- high-performance API for dev teams
- decent (but secondary) marketing features.
In short, if you're a solo marketer, move on. But if you work for a high-volume tech or SaaS company, SendGrid is a safe bet.
Sendgrid
Warmbox
Warmbox is not an emailing tool in the traditional sense. It's an automatic warming tool for email addresses, ideal for those who use MailerLite, SendGrid, Mailchimp, etc. but have deliverability problems .
In practical terms, Warmbox connects your email inbox to a network of partner addresses to simulate sending, opening, clicks and even responses. As a result, your reputation as a sender improves, your emails avoid spam, and your campaigns finally become visible.
🛠️ What we like:
- an ultra-specialised, yet incredibly useful tool,
- compatible with all emailing services,
- total automation of warming,
- simple interface, quick set-up.
Warmbox is not a direct alternative to MailerLite, but an essential complement if your open rates are plummeting. A niche solution, but a highly effective one.
How do you choose the MailerLite alternative that's right for you?
Summary table of the best alternatives to MailerLite
| Tool | Key features | Who's it for? | Starting price |
| ActiveCampaign | Advanced automation, integrated CRM, advanced segmentation | SMEs, B2B, growing SaaS | From €15/month |
| AWeber | Simple emailing, basic automation, free plan | Self-employed, VSEs, beginners | Free offer |
| Brevo | CRM, SMS, visual automation, in French | European SMEs, multi-channel | Free offer |
| Constant Contact | Classic emailing, templates, easy to use | Associations, local businesses | From €12/month |
| GetResponse | Emailing + CRM, sales tunnel, webinars | Freelancers, e-commerce | From €13.12/month |
| HubSpot | CRM + automation + powerful analytics | Scale-up, B2B, marketing teams | Free offer |
| Kit (Shopify) | Automated marketing assistant, SMS, Facebook ads | Shopify small e-merchants | Included in Shopify |
| Klaviyo | E-commerce segmentation, advanced automation | DNVB, DTC brands, Shopify+ | On request |
| Mailchimp | Emailing, automation, ease of use | SME, creators, generalist | Free offer |
| Omnisend | Email + SMS + Push, e-commerce automation | Online shops | From €9.62/month |
| Sarbacane | Professional emailing, human support, B2B CRM | French companies, B2B | From €69/month |
| SendGrid | Transactional email, API, deliverability | SaaS, technical teams | From €17.13/month |
| Warmbox | IP/email warm-up, sender reputation | Growth hackers, email marketers | From €12.88/month |
Criteria for selecting an alternative to MailerLite
Choosing the right alternative to MailerLite isn't just a question of budget or popularity. It's a strategic decision that needs to take into account your marketing objectives, your volume of contacts, your digital maturity and above all... your functional priorities.
Here are the essential criteria to consider before making your choice:
Your short- and medium-term marketing objectives
Do you simply want to send out newsletters, or put in place a genuine customer journey automation strategy? If your ambition is to nurture your leads, trigger sales or personalise your campaigns, look to tools like ActiveCampaign, GetResponse or Brevo, which are much more comprehensive than MailerLite in this respect.
The level of complexity you can (and want to) manage
Some tools offer infinite possibilities... but take a long time to get the hang of. If you're just starting out or lack the technical resources, opt for a simple, intuitive platform like AWeber, Mailchimp or Omnisend. Conversely, for advanced automation, HubSpot or Klaviyo will be more suitable.
Type of activity (B2B, e-commerce, SaaS, association, etc.)
Not all tools are created equal, depending on your sector. For e-commerce, opt for Klaviyo, Omnisend or Brevo.
In B2B, ActiveCampaign and Sarbacane offer a good CRM + email combo.
If you're a tech company, SendGrid or Warmbox can meet more technical needs (transactional, deliverability, etc.).
Budget and pricing scalability
A plan based on euros per month may seem attractive, but watch out for scalability. Take a close look at the pricing based on the number of contacts and features required. Sometimes a tool that is more expensive at the outset is more profitable in the long term.
Integration with your existing tools
Does your marketing stack already include tools (CRM, CMS, e-commerce, analytics, etc.)? Check that the alternative you choose integrates seamlessly. MailerLite is limited in this respect; tools like HubSpot, GetResponse or Mailchimp do a much better job.
Customer support and guidance
Don't neglect the human element. Having responsive, even French-speaking, support can make all the difference. If this is an important criterion for you, Sarbacane and Brevo are good choices, as is AWeber for responsiveness.
It's up to you: find the email marketing solution that really suits you
As you will have realised, there is no single alternative to MailerLite, but a multitude of tools that are more or less suited to your needs, your objectives and your level of digital maturity. The right choice doesn't depend on the biggest product sheet, but on the solution that fits naturally into your marketing strategy.
☝️ Take the time to test, compare and, above all, ask yourself the right questions:
- What role does email play in your conversion tunnel?
- Do you need complex automation or simple scenarios?
- Do you prefer a lightweight interface or an all-in-one platform?
- Which functions are essential for your teams?
- And above all, how far do you want to go with your email marketing?
Whether you opt for ActiveCampaign, Brevo, Omnisend or one of the other 13 alternatives presented, the most important thing is to choose a tool that will save you time, increase relevance and, above all, improve performance.
🎲 It's up to you!
Article translated from French