15 alternatives to Microsoft Dynamics 365 CRM to boost your sales and optimise your customer management
Finding the perfect CRM for your business is no easy task. Between the specific needs of your team, the complexity of your processes and the need for a tool that is both comprehensive and simple, the choice can quickly become an ERP-style headache.
Among the market leaders, Microsoft Dynamics 365 stands out as a robust cloud solution for relationship management and sales management. However, this software does not always meet all a company's needs: between the high cost (often several euros per month), the sometimes complex integration and an interface that can seem dense...
That's why many SMEs and large groups are now exploring alternatives. Whether you're looking for a more intuitive application, a more integrated CRM/ERP suite, an automation-focused service, or a more affordable option, there are solutions on the market capable of competing with Dynamics 365 in sales, finance and business management.
👉 In this article, we present our top 15 best CRM alternatives to Microsoft Dynamics 365, with their key features, differentiating features and strengths according to your priorities.
What is Microsoft Dynamics 365?
Microsoft Dynamics 365 is a suite of business and relationship management software developed by Microsoft. Available as a cloud or hybrid version, it combines CRM and ERP tools to cover all business processes: sales, customer service, finance, marketing, operations management and more.
Designed to meet a wide range of business needs, Dynamics 365 is made up of a number of specialist applications, including :
- Sales Cloud,
- Finance,
- Customer Service,
- upply Chain Management,
which can be used separately or integrated into a complete solution. Each module offers advanced automation features, integration with other Microsoft tools (Teams, Outlook, Power BI), and real-time access to data via a customisable interface.
🎯 In terms of pricing, the platform is aimed primarily at growing SMEs and large enterprises, with a cost that can quickly reach several euros per month per user depending on the options chosen. The first plan starts at €5.60/user/month and the most comprehensive plan is €57.70/user/month.
It stands out for its ability to centralise data and offer a 360° view of the customer, but its implementation may require considerable technical support.
Microsoft Dynamics 365
Why consider an alternative? An overview of the limitations of Microsoft Dynamics 365
While Microsoft Dynamics 365 is undeniably a powerful and comprehensive solution, it is not necessarily the ideal CRM for every business. There are a number of points that come up regularly in user reviews, which may prompt you to consider an alternative:
- the complexity of the interface: despite extensive customisation, the interface can seem overwhelming to teams looking for a simple CRM or a more intuitive tool;
- the high cost, with prices expressed in euros per month per user, the bill quickly climbs, especially if you add several modules such as Sales Cloud or Finance;
- integration into processes and integration with other applications can take several weeks or even months.
- need for technical support: without a dedicated IT team, some SMEs struggle to take full advantage of all the functionalities;
- oversized for certain structures: for a small team or a business need limited to customer relationship management, certain options and modules may seem unnecessary or too cumbersome.
Dynamics 365 remains an excellent choice for organisations looking for an ERP and CRM in one package, with advanced automation, business management and finance capabilities. But if your priority is speed of implementation, simplicity or better value for money, there are lighter, more agile alternatives.
Comparison table of the 15 best CRM alternatives to Microsoft Dynamics 365
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Our top 15 alternative software solutions
ClickUp: project management and CRM in a single tool
ClickUp is first and foremost a cloud-based project management platform, but it also integrates CRM functionalities for teams who want to centralise their processes in a single tool. ClickUp is not a pure CRM, but it is becoming a real ally for companies that want a complete project and customer relationship management software. We like its flexibility and value for money, although for very advanced business processes, a dedicated CRM will remain more powerful.
🎯 Flexible, visual and highly modular, it appeals to SMEs as well as freelancers and sales teams looking for a simple CRM combined with operational monitoring.
Key features :
- pipeline view and kanban table for tracking sales ;
- task, document and resource management
- simple, time-saving automations
- customisable dashboards;
- integration with Slack, Google Workspace, Outlook, etc;
- full mobile application ;
- ready-to-use templates for sales and prospecting.
ClickUp
Copper: intuitive CRM for Google Workspace teams
Copper is a CRM designed to integrate natively with Google Workspace (Gmail, Calendar, Drive). Copper stands out for its simplicity, efficiency, intuitiveness and rapid implementation. On the other hand, its price may seem high for small organisations.
🎯 It enables businesses to manage their contacts, opportunities and follow-ups without leaving their work environment. Ideal for SMEs and startups that want to limit friction between tools.
Key features:
- native integration with Gmail and Google Calendar ;
- management of leads, contacts and pipelines
- automation of repetitive tasks ;
- email tracking and automatic reminders;
- clear reports and dashboards
- optimised mobile application;
- simplified data import/export.
Copper CRM
DoliCloud: open source CRM/ERP for SMEs and VSEs
DoliCloud is the hosted version of Dolibarr, an open source ERP and CRM system. The open source approach allows for extensive customisation, but also requires a minimum of technical skills to get the most out of it.
🎯 It is aimed at small and medium-sized businesses looking for comprehensive management software at a low cost, with great freedom to customise.
Key features include
- management of contacts, prospects and customers ;
- invoicing, quotations and payment tracking
- ERP module for stock and purchasing management
- project and task tracking ;
- customisable dashboards;
- strong integration with other open source applications;
- hosting and support included in DoliCloud.
DoliCloud ERP CRM
Freshsales: simple CRM with sales automation
Freshsales, developed by Freshworks, is a cloud CRM designed for SMEs that want a simple yet comprehensive tool for managing their sales cycle. Its strength lies in automating and centralising customer data to speed up sales processes.
🎯 Freshsales impresses with its simplicity and automation capabilities, ideal for saving time and structuring the sales process. It's an effective solution for SMEs that want to move quickly to a CRM without unnecessary complexity.
Key features include
- management of leads, contacts and opportunities ;
- AI-based lead scoring ;
- integrated emailing and phone calling; task and reminder automation
- task automation and reminders;
- integrations with over 100 applications (Gmail, Zapier, etc.);
- sales reports and forecasts;
- powerful mobile application.
Freshsales
Hitobito : CRM for associations and community management
Hitobito is an open source CRM specialising in the management of associations, NGOs and communities. More than just relationship management software, it offers modules dedicated to event and member management.
🎯 Hitobito isn't a classic enterprise CRM, but for not-for-profit organisations it's a valuable tool. Its flexibility and open source model make it easy to adapt to specific community needs.
Key features include
- management of members, roles and groups ;
- online event organisation and registration
- mass e-mailing;
- interaction history and tracking
- subscription and payment management ;
- multilingual interface;
- free hosting or via a service provider.
HubSpot CRM: the free, powerful alternative
HubSpot CRM is one of the most popular CRMs in the world, largely thanks to its free offering, which covers the basics of customer and business management. It's hard to beat HubSpot for accessibility: the interface is intuitive, integration is seamless, and the free version is more than enough to get you started. On the other hand, the advanced features can quickly run up the bill.
🎯 It appeals to SMEs and large enterprises alike thanks to its scalable cloud suite.
Key features include
- management of contacts, companies and transactions ;
- customisable visual pipeline ;
- e-mail tracking and notifications;
- integrated marketing tools (forms, landing pages);
- integrations with over 1,000 applications
- detailed dashboards and reports;
- advanced automation (on a pay-as-you-go basis).
Insightly: CRM for project management
Insightly is a cloud CRM that combines relationship management and project management in a single application. Insightly is a complete solution for managing the entire customer cycle, from prospecting to delivery. However, some advanced features are reserved for higher packages, which can quickly drive up the price.
🎯 Ideal for SMEs that want to track both their customers and their deliverables, it unifies sales and production processes.
Key features:
- management of leads, opportunities and contacts ;
- integrated project management tools ;
- task and deadline tracking
- sales and marketing automation
- integrations with G Suite, Outlook, QuickBooks... ;
- customised dashboards and reports;
- full mobile application.
Insightly
monday.com: collaborative working and CRM platform
monday.com, originally a visual project management tool, now offers a comprehensive Sales CRM module. Flexible, it allows teams to customise their pipelines, automations and dashboards according to their business needs.
🎯 monday.com stands out for its flexibility and ease of adoption. For teams looking for a CRM that's simple but capable of evolving into a business management tool, it's a solid option. Watch out for the price, which increases with features and users.
Key features :
- unlimited sales pipelines ;
- simple or advanced automation ;
- lead and contact management ;
- real-time dashboards;
- integrations with over 50 applications (Slack, Zoom, Gmail, etc.);
- e-mail tracking and automatic notifications;
- user-friendly mobile application.
monday CRM
Nimble CRM: social CRM for connected SMEs
Nimble CRM is a lightweight cloud CRM designed to integrate seamlessly with Microsoft 365 and Google Workspace. Its strong point: social relationship management, which enriches your customer records with data from social networks.
Nimble is ideal for SMEs that want a simple but intelligent CRM capable of aggregating all their customer interactions. It shines with its fluid interface and integrations, but remains less suited to complex processes requiring a full ERP.
Key features :
- contact and pipeline management ;
- automatic synchronisation with email and calendars
- social integration (LinkedIn, Twitter, etc.);
- multi-channel interaction tracking ;
- simple dashboards and reports;
- powerful mobile application;
- integrations with over 160 tools via Zapier.
Nimble
Odoo: a complete open source management suite
Odoo is a modular cloud ERP and CRM suite used by thousands of SMEs around the world. Fully customisable, it can cover all of a company's processes: sales, finance, marketing, stock, production, etc.
🎯 Odoo is one of the most comprehensive alternatives to Microsoft Dynamics 365, especially for SMEs that want a single software package to manage everything. Its flexibility is a plus, but setting up an advanced configuration may require the help of an integrator.
Key features :
- CRM module for managing leads, opportunities and customers ;
- ERP modules (invoicing, stock, production, accounting) ;
- automated tasks and reminders
- customisable dashboards;
- strong integration between modules and with other applications;
- modern, responsive interface;
- a marketplace rich in extensions.
Odoo
Oracle NetSuite CRM: Cloud CRM for large enterprises
Oracle NetSuite CRM is part of the NetSuite cloud suite, a unified ERP and CRM solution for large enterprises and scale-ups. The tool covers the entire relationship management and business management chain, from prospecting to invoicing.
🎯 It's a comprehensive solution, but clearly geared towards large accounts. It stands out for the depth of its functionality and its ERP integration, but its cost and complexity exceed the needs of a small SME.
Key features :
- management of leads, opportunities and accounts ;
- native integration with NetSuite ERP (finance, supply chain);
- real-time access to customer data
- sales and marketing automation
- advanced dashboards and reports;
- 100% cloud solution;
- strong integration with the Oracle ecosystem.
Oracle NetSuite
Pipedrive: CRM focused on sales productivity
Pipedrive is a CRM designed to optimise sales processes. Its strength lies in its visual pipeline and ultra-intuitive interface, ideal for SMEs and sales teams who want to get straight to the point.
🎯 Pipedrive is a solid alternative to Microsoft Dynamics 365 for teams that prioritise simplicity and efficiency. Little superfluous, but everything you need to track and close sales. Perfect for SMEs and startups.
Key features :
- customisable visual pipeline ;
- automated tasks and reminders
- e-mail and call tracking
- sales reports and forecasts;
- seamless mobile application;
- integrations with over 350 tools (Slack, Google, Zapier, etc.);
- easy-to-use interface.
Pipedrive
Pipeline CRM: simple, effective CRM for SMEs
Pipeline CRM is a cloud CRM designed for B2B teams who want a clear tool focused on sales management. Its aim: to make sales processes simpler, without superfluous features.
Pipeline CRM does exactly what you'd expect a simple CRM to do: it helps you organise sales and track deals without wasting time on complex menus. Ideal for SMEs looking for an accessible alternative to Dynamics 365.
Key features include
- management of leads, contacts and opportunities ;
- visual, customisable pipeline
- e-mail and call tracking
- performance reporting and analysis;
- basic task automation ;
- mobile application ;
- integrations with Gmail, Outlook, QuickBooks, etc.
Pipeline CRM
Salesforce Starter Suite: full-featured CRM for teams of all sizes
The Salesforce Starter Suite is the gateway to the Salesforce ecosystem. It brings together the key functions of sales, customer service and marketing in a single cloud suite.
🎯 With this version, Salesforce offers a complete and affordable solution for small teams, while offering the possibility of upgrading to advanced modules. A serious alternative to Dynamics 365, but one that requires a bit of configuration to reveal its full potential.
Key features :
- management of leads, opportunities and accounts ;
- integrated customer service (tickets, history)
- automations and workflows ;
- customised dashboards and reports;
- AppExchange marketplace (extensions) ;
- Salesforce mobile application;
- integrations with numerous third-party tools.
Salesforce Starter
SAP Sales Cloud: powerful CRM for key accounts
SAP Sales Cloud is the CRM component of the SAP Customer Experience cloud suite, designed for large companies with complex processes and advanced automation requirements.
SAP Sales Cloud is designed for large accounts and complex businesses. It is a high-end option, integrated with a powerful ERP ecosystem, but the cost and implementation far exceed the needs of an SME.
Key features include
- advanced account and opportunity management ;
- AI-driven sales ;
- configuration, pricing and quotation (CPQ);
- performance monitoring and forecasting;
- native integration with SAP ERP;
- real-time dashboards and analysis;
- 100% cloud solution.
SAP CRM
How do I choose the right CRM software alternative to Microsoft Dynamics 365?
Summary table of the best alternatives to Microsoft Dynamics 365
| Software | Ideal for | Key benefits | Entry price |
| ClickUp | Teams who want project management + simple CRM in the same tool | Pipeline view, tasks + documents, basic automation | Free offer |
| Copper | Companies using Google Workspace | Native Gmail/Calendar integration, simple interface | From €7.75/month |
| DoliCloud (Dolibarr) | SMEs looking for full open source CRM/ERP | ERP + CRM suite, billing and finance modules | From €14/month |
| Freshsales | Sales-oriented SME with integrated telephony | Lead scoring, emails & calls, automation | From € 9 / month |
| Hitobito | Associations / communities | Manage members, events, emails - open source | Free |
| HubSpot CRM | SMEs looking for a simple freemium CRM | Contacts & deals management, reporting, marketing suite | Free offer |
| Insightly | SME combining relationship management and projects | Project management + pipelines, integrations | From €24.98 / month |
| monday.com (Sales CRM) | Teams wanting visual sales processes | Unlimited pipelines, automation, cloud | From €12 / month |
| Nimble CRM | SMEs connected to Microsoft 365/Google | Social CRM, e-mail plug-ins, prospecting | From €21.45/month |
| Odoo | SME looking for modular suite (ERP + CRM) | CRM apps, sales, finance, inventory, strong integration | Free offer |
| Oracle NetSuite CRM | Large enterprises / scale-ups finance & ops | CRM + ERP cloud, unified suite | On quotation |
| Pipedrive | Sales teams wanting a simple pipeline | Clear UX, automation, add-ons | From €14/month |
| Pipeline CRM | B2B SMEs focused on prospecting | Pipeline, e-mail tracking, reporting | From €21.53 / month |
| Salesforce Starter Suite | SMEs looking for a unified suite (sales + service + marketing) | Rich ecosystem, automation, AppExchange | From €25 / month |
| SAP Sales Cloud | Key accounts with complex processes | Guided sales, AI, SAP ERP integration | From €19 / month |
Criteria for selecting an alternative to Microsoft Dynamics 365
Choosing the right CRM or ERP for your business is about more than just comparing prices. Here are the key points to consider before making your decision:
- Matching your business needs
Determine whether you're looking for a simple CRM focused on sales management, or a complete suite integrating finance, marketing, support and business management.
- Ease of use and interface
An intuitive interface encourages your team to adopt it. Avoid overly complex solutions if your processes are simple.
- Functionality and automation
Analyse the features available: pipelines, data management, automation, reports, integration with your other applications.
- Integration and compatibility
Check compatibility with your current tools (Google Workspace, Microsoft 365, finance solutions, etc.) and ease of integration with your existing systems.
- Flexibility and scalability
Your tool should be able to evolve with your business: adding users, modules (e.g. Sales Cloud, customer support, marketing automation), or migrating to a more comprehensive plan.
- Total cost
Don't just look at the price per user: take into account the options, cloud hosting, training and support.
- Support and community
A good customer service team, available in your language, and an active community can make all the difference when setting up or in the event of a problem.
The perfect CRM for your business exists, waiting for you
Faced with the power, but also the complexity, of Microsoft Dynamics 365, many companies are looking for an alternative better suited to their business needs. Whether you're an SME looking for a simple CRM to optimise your sales processes, or a larger organisation looking for a complete suite integrating ERP, finance and business management, the market is full of solid options.
Solutions such as HubSpot CRM, Pipedrive or Freshsales focus on simplicity and speed of uptake, while Odoo, Oracle NetSuite or SAP Sales Cloud offer functional depth and advanced integration for more complex organisations.
🧠 The right choice will depend on your priorities:
- budget,
- essential functionality
- level of automation,
- expected support...
... and above all, the tool's ability to support the growth of your business. Take the time to evaluate and test, and remember that an effective CRM is one that adapts to you, not the other way round.
Article translated from French