15 alternatives to Salesforce CRM for tracking your customers and increasing their value
It's impossible to ignore Salesforce if you're looking for a CRM solution for your business. For good reason, the Californian company has an unrivalled strike force when it comes to reaching small businesses and large groups quoted on the stock exchange: more than 25 years' experience and a worldwide reputation.
As you can see, it's one of the market leaders in CRM, but there are plenty of software alternatives to consider, depending on your needs.
Overview of Salesforce's features and limitations
After more than twenty years of innovation, Salesforce Sales Cloud has established itself as a benchmark CRM solution worldwide. A far cry from its early days, the platform now relies on artificial intelligence, automation and advanced data analysis to transform the way sales teams manage their customer relationships. It offers a proactive, data-driven approach to help businesses sell more effectively and intelligently.
Salesforce Sales Cloud's flagship features include:
- ✅ Intelligent contact and opportunity management: autonomous agents, such as Agentforce SDR, can send emails, respond to objections and schedule appointments in multiple languages, including French.
- ✅ automated marketing campaigns and prospecting: integration with Marketing Cloud for personalised campaigns.
- ✅ Customisable dashboards and reports: use AI for accurate sales forecasts, real-time pipeline analysis and interactive dashboards for better decision-making.
- ✅ Product and pricing management: dynamic quote creation with Salesforce CPQ, hybrid revenue model integration and centralised management of product catalogues and pricing grids.
- ✅ Workflow and process automation: automation of repetitive tasks.
- ✅ native integrations and open APIs: seamless connection with tools such as Slack, Outlook, and thousands of applications via AppExchange, facilitating collaboration and data centralisation.
- Optimised user experience: with Sales Cloud Go, administrators can discover, activate and track new features centrally, simplifying configuration and adoption.
Data hosting: France, USA, Japan, Germany, UK.
Pricing: Salesforce offers several editions of Sales Cloud to suit companies' needs and budgets:
- Starter Suite: €25 per user per month,
- Pro Suite: €100 per user per month,
- Enterprise: €165 per user per month,
- Unlimited: €330 per user per month,
- Einstein 1 Sales: €500 per user per month.
☝️ Despite its power, many companies are considering an alternative to this tool. Salesforce remains a complex tool to configure. Its rich functionality often requires technical support (via integrators or certified consultants), which can represent a substantial investment, especially for SMEs. The user interface, although improved, can appear dense and unintuitive for new users.
Another point to bear in mind is the cost. Salesforce adopts a modular pricing system per user and per feature. So, to benefit from generative AI or modules such as CPQ, you often need to subscribe to paid options or higher editions. Finally, performance can vary according to the quality of integration and the structuring of internal data: without good data governance, AI produces less relevant results.

Salesforce Sales Cloud
To support you in your search for alternatives and help your company :
- Develop high-quality relationships with your prospects,
- get to know your customers better,
- meet their expectations and build loyalty,
- increase your sales,
We invite you to discover a selection of high-performance CRM software.
Comparative table of the 15 best CRM alternatives to Salesforce
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monday CRM
monday CRM is a modern alternative to Salesforce, designed for sales teams looking for a flexible, visual and easy-to-customise tool. Based on monday.com's Work OS platform, it offers an intuitive interface and scalable features tailored to SMEs and large enterprises alike.
The key features of monday CRM are:
✅ visual management of contacts and opportunities: organise your leads, contacts and transactions using customisable pipelines, Kanban boards, list or calendar views.
✅ Sales automation: automate repetitive tasks such as sending emails, reminders or status updates with code-free automations.
✅ native integrations: connect monday CRM to Gmail, Outlook, Slack, Aircall, Pandadoc and over 200 other tools via out-of-the-box integrations.
✅ Customised dashboards: visualise your sales performance in real time with dashboards combining up to 5 tables (Standard) or 10 tables (Pro).
✅ seamless collaboration: invite internal or external collaborators with specific permissions, track activities (calls, meetings, emails) and centralise customer exchanges.
✅ Integrated AI: use AI to generate emails, summarise exchanges or predict sales performance (500 AI credits/month included from the Standard plan).
▷ Data hosting: United States, Europe (EU) and Australia.
▷ Pricing: monday CRM offers several pricing plans tailored to business needs:
- Basic: €9 per user per month ;
- Standard: €12 per user per month;
- Pro: €19 per user per month;
- Enterprise: personalised pricing.

monday CRM
HubSpot CRM
HubSpot CRM is an all-in-one solution that integrates CRM, marketing, customer service and automation, ideal for businesses looking for an alternative to Salesforce. With its intuitive interface and powerful features, it can be adapted to the needs of SMEs and large enterprises alike.
HubSpot CRM offers a wide range of features including:
✅ centralised management of contacts and opportunities: tracking of customer interactions (emails, calls, meetings) on a single record, with visual and customisable sales pipelines.
✅ sales and marketing automation: creation of advanced conditional workflows to automate repetitive tasks and personalise customer journeys.
✅ customisable dashboards and reports: real-time sales performance analysis with detailed reports and AI-assisted sales forecasts.
✅ native integrations and open APIs: seamless connection with over 1,800 applications, including Gmail, Outlook, Slack, Shopify, and many more.
✅ optimised user experience: user-friendly interface facilitating rapid adoption by teams, with integrated collaboration tools.
▷ Data hosting: United States, Germany, Canada, Australia and Ireland.
▷ Pricing: HubSpot offers several pricing plans to suit business needs:
- Free: up to 2 users ;
- Starter: €20 per month per licence;
- Professional: €100 per user per month ;
- Enterprise: €150 per user per month.

HubSpot CRM
Microsoft Dynamics 365
Microsoft Dynamics 365 is a robust, modular CRM solution designed for companies looking for an alternative to Salesforce. Integrated into the Microsoft 365 ecosystem, it offers advanced functionalities for sales management, process automation and data analysis, while benefiting from an interface that is familiar to Microsoft users.
Key features of Microsoft Dynamics 365 Sales
✅ Advanced contact and opportunity management: complete tracking of customer interactions, from leads to opportunities, with a unified view of data for better decision-making.
✅ Sales process automation: creation of customised workflows to automate repetitive tasks and improve the efficiency of sales teams.
✅ Built-in artificial intelligence: using AI to provide contextual insights, sales forecasts and action recommendations, helping salespeople prioritise their efforts.
✅ Native integration with Microsoft 365: seamless connection with Outlook, Teams and Excel, enabling enhanced collaboration and increased productivity.
✅ Customisation and extensibility: ability to tailor the application to specific business needs and extend its functionality via Microsoft Power Platform.
▷ Data hosting: France, Germany, United Kingdom, United States, Canada, Japan, Australia, India - choose according to your compliance needs, via the Microsoft Azure cloud.
▷ Pricing: Microsoft Dynamics 365 Sales offers several editions to suit all sizes of business:
- Sales Professional: €60.80 per month per user ;
- Sales Enterprise: €98.30 per month per user;
- Sales Premium: €140.40 per month per user;
- Relationship Sales (with LinkedIn Sales Navigator): prices on request.

Microsoft Dynamics 365
Zoho CRM
Zoho CRM is an affordable and flexible alternative to Salesforce, particularly suited to SMEs and start-ups. It features an intuitive interface, powerful automation and seamless integration with the Zoho suite of tools.
The key benefits offered by Zoho CRM are :
✅ Centralised management of contacts and opportunities: track your leads and transactions with a complete customer view and customisable pipelines.
✅ Automated sales processes: automate follow-ups, assignments or notifications with easy-to-configure workflows.
✅ An intelligent assistant (Zia): take advantage of AI to analyse data, predict sales and recommend the best actions to take.
Native integration with the Zoho ecosystem: easily connect Zoho CRM to Zoho Books, Mail, Projects, or over 500 apps via Zoho Marketplace.
Advanced customisation: fully adapt your CRM to your business needs using modules, custom fields and third-party integrations.
▷ Data hosting: US, Netherlands, Ireland, India, Australia, Japan, China - choice of location depending on compliance requirements.
▷ Pricing: Zoho CRM offers five plans to suit all budgets:
- Standard: €14 per month per user
- Professional: €23 per month per user
- Enterprise: €40 per month per user
- Ultimate: €52 per month per user

Zoho CRM
Pipedrive
Pipedrive is a sales-focused alternative to Salesforce, designed for sales teams looking for an intuitive, visual and performance-focused CRM. With its user-friendly interface and automation features, it is particularly suited to SMEs and growing start-ups.
The features offered by Pipedrive are:
✅ Visual opportunity management: track your transactions through customisable pipelines, providing a clear view of each stage of the sales process.
✅ Automation of repetitive tasks: create workflows to automate follow-ups, lead assignments and notifications, improving team efficiency.
✅ Built-in artificial intelligence: take advantage of the AI sales assistant for action recommendations, revenue forecasts and performance analysis.
✅ Native integrations: connect Pipedrive to over 400 apps, including Gmail, Outlook, Slack, Zoom and Microsoft Teams, for seamless collaboration.
✅ Advanced customisation: tailor CRM to your specific needs with custom fields, bespoke reports and add-ons.
▷ Data hosting: Germany, Ireland, the United Kingdom and the United States.
▷ Pricing: Pipedrive offers five pricing plans to suit business needs:
- Essential: €14 per user per month (annual billing) ;
- Advanced: €39 per user per month ;
- Professional: €49 per user per month;
- Power: €64 per user per month;
- Enterprise: €99 per user per month.

Pipedrive
Freshsales
Freshsales is an intuitive and powerful alternative to Salesforce, developed by Freshworks. This all-in-one CRM focuses on ease of use, intelligent automation and affordable pricing, making it an ideal option for SMEs and commercial scale-ups.
Freshsales offers a range of benefits, including:
✅ Fluid management of contacts and opportunities: view your leads, transactions and activities on customisable pipelines, with a complete, centralised customer record.
✅ Automated sales processes: automate follow-ups, lead allocation and repetitive tasks with easy-to-configure workflows.
✅ Intelligent forecasting with Freddy AI: analyse your data in real time, identify high-potential leads and get concrete recommendations for action.
✅ S eamless integration with your business tools: connect Freshsales to your email (Gmail, Outlook), telephony, chat, calendar and over 100 other applications.
✅ A high level of customisation: create made-to-measure modules, add custom fields and adapt the tool to your specific business processes.
▷ Data hosting: United States, European Union, India, Australia, United Arab Emirates - with choice of zone at account creation to meet regulatory requirements.
▷ Pricing: Freshsales offers four pricing plans to suit your needs:
- Growth: €9 per month per user ;
- Pro: €39 per month per user;
- Enterprise: €59 per month per user.

Freshsales
ActiveCampaign
ActiveCampaign is a powerful alternative to Salesforce, ideal for businesses looking to combine CRM, marketing automation and customer experience in a single platform. It stands out for its advanced automation, built-in artificial intelligence and numerous integrations.
ActiveCampaign is a CRM recognised for:
✅ Centralised contact and opportunity management: track your leads, contacts and transactions with customisable pipelines and a unified view of customer interactions.
✅ Advanced marketing automation: create complex workflows to automate campaigns, lead scoring and follow-ups, with triggers based on contact behaviour.
✅ Predictive insights thanks to AI (Freddy AI): benefit from action recommendations, sales forecasts and intelligent segmentation to optimise your campaigns.
✅ Native integration with over 900 applications: connect ActiveCampaign to your existing tools such as Shopify, WordPress, Slack, Stripe, WooCommerce, and many more.
✅ Extensive customisation and scalability: adapt the platform to your specific needs with custom modules, bespoke fields and third-party integrations.
▷ Data hosting: USA, Netherlands, Germany, Ireland, Australia, Singapore - choice of data location to meet compliance requirements.
▷ Pricing: ActiveCampaign offers several pricing plans based on the number of contacts:
- Starter: from €15 per month for 1,000 contacts ;
- Plus: from €49 per month;
- Professional: from €79 per month;
- Enterprise: from €145 per month.

ActiveCampaign
Bitrix24
Bitrix24 is an all-in-one alternative to Salesforce, ideal for businesses looking for a unified platform combining CRM, project management, collaboration and automation. With its user-friendly interface and wide range of features, Bitrix24 can be tailored to the needs of SMEs and large enterprises alike.
Bitrix24's key features are:
✅ Comprehensive contact and opportunity management: track your leads, transactions and customers with customisable pipelines and a unified view of interactions.
✅ S ales process automation: create workflows to automate repetitive tasks, follow-ups and lead assignments.
✅ Built-in Artificial Intelligence (CoPilot): benefit from AI-based action recommendations, sales forecasts and performance analysis.
✅ Native integration with numerous tools: connect Bitrix24 to over 400 applications, including Gmail, Outlook, Slack, Zoom and Microsoft Teams, for seamless collaboration.
✅ Advanced customisation: tailor CRM to your specific needs with custom fields, bespoke reports and add-ons.
▷ Data hosting: Germany, Ireland, the UK and the US.
▷ Pricing: Bitrix24 offers several pricing plans to suit business needs:
- Free: €0 per month (monthly commitment) ;
- Basic: €61 per month (monthly commitment) ;
- Standard: €124 per month (monthly commitment) ;
- Professional: €249 per month (monthly commitment) ;
- Enterprise: €499 per month (monthly commitment).

Bitrix24
Insightly
Insightly CRM is a modern alternative to Salesforce, ideal for SMEs and growing businesses looking to centralise sales, project and customer relationship management. With its intuitive interface and integrated project management features, Insightly makes it easy to track sales opportunities and collaborate across teams.
The benefits of Insightly CRM are:
✅ Comprehensive contact and opportunity management: track your leads, contacts and transactions with customisable pipelines and a unified view of customer interactions.
✅ S ales process automation: create workflows to automate repetitive tasks, follow-ups and lead assignments, improving team efficiency.
✅ Native integration with numerous tools: connect Insightly to over 500 applications, including Gmail, Outlook, Slack, QuickBooks and Mailchimp, for seamless collaboration.
✅ Advanced customisation: tailor CRM to your specific needs with custom fields, custom objects and bespoke applications.
✅ Integrated project management: turn winning opportunities into projects, track tasks, milestones and deliverables, all within the same platform.
▷ Data hosting: Insightly hosts data in secure data centres with daily backups and compliance with standards such as HIPAA, SOC 2 Type 2 and RGPD.
▷ Pricing: Insightly offers several pricing plans to suit business needs:
- Plus: €26.11 per month per user ;
- Professional: €44.12 per month per user;
- Enterprise: €89.13 per month per user.

Insightly
Creatio
Creatio CRM is a powerful alternative to Salesforce, ideal for businesses looking for a unified platform combining CRM, process automation and code-free customisation. With its intuitive interface and advanced functionalities, Creatio adapts to the needs of SMEs and large enterprises alike.
Its key features include:
✅ Comprehensive contact and opportunity management: track your leads, transactions and customers with customisable pipelines and a unified view of interactions.
✅ Automated sales processes: create workflows to automate repetitive tasks, follow-ups and lead assignments.
✅ Integrated artificial intelligence (Creatio.ai): benefit from AI-based action recommendations, sales forecasts and performance analysis.
✅ Native integration with numerous tools: connect Creatio to over 400 applications, including Gmail, Outlook, Slack, Zoom and Microsoft Teams, for seamless collaboration.
✅ Advanced customisation without code: tailor CRM to your specific needs with custom fields, bespoke reports and add-ons.
▷ Data hosting: United States, Canada, United Kingdom, Germany, Japan, Australia and Singapore.
▷ Pricing: Creatio offers several pricing plans to suit business needs:
- Growth: €25 per month per user ;
- Enterprise: €55 per month per user;
- Unlimited: €85 per month per user.

Creatio
Zendesk Sell
Zendesk Sell is a modern alternative to Salesforce, ideal for sales teams looking for an intuitive, mobile and integrated CRM solution. Designed to improve sales productivity, Zendesk Sell offers a user-friendly interface and advanced features to manage leads and opportunities effectively.
Zendesk Sell offers:
✅ Centralised contact and opportunity management: track your leads, contacts and transactions with customisable pipelines and a unified view of customer interactions
✅ S ales process automation: create workflows to automate repetitive tasks, follow-ups and lead assignments, improving team efficiency.
✅ Native integration with numerous tools: connect Zendesk Sell to over 1,500 applications, including Gmail, Outlook, Slack, Zoom and Microsoft Teams, for seamless collaboration.
✅ Advanced customisation: tailor CRM to your specific needs with custom fields, bespoke reports and add-ons.
✅ A robust mobile app: manage your sales on the go with Zendesk Sell's mobile app, offering full functionality to stay productive wherever you are.
▷ Data hosting: United States, Europe, United Kingdom, Japan and Australia.
▷ Pricing: Zendesk Sell offers several pricing plans to suit business needs:
- Team: €19 per month per user;
- Growth: €55 per month per user;
- Professional: €115 per month per user;
- Enterprise: prices on request.

Zendesk Sell
Sellsy CRM & customer support
Sellsy is an all-in-one French CRM solution, ideal for VSEs and SMEs wishing to centralise the management of their sales, marketing, invoicing and customer support. Designed and hosted in France, it guarantees full compliance with the RGPD and data sovereignty.
The features offered by Sellsy CRM are:
✅ Comprehensive contact and opportunity management: track your leads, transactions and customers with customisable pipelines and a unified view of interactions.
✅ S ales process automation: create workflows to automate repetitive tasks, follow-ups and lead assignments.
✅ Integrated customer support: centralise customer requests, track tickets and improve satisfaction thanks to a dedicated customer service interface.
✅ Native integration with numerous tools: connect Sellsy to applications such as Gmail, Outlook, Slack, Zoom and Microsoft Teams, for seamless collaboration.
✅ Advanced customisation: tailor CRM to your specific needs with custom fields, bespoke reports and add-ons.
▷ Data hosting: Sellsy hosts all data exclusively in France, on secure servers managed by Claranet, guaranteeing full compliance with the RGPD and data sovereignty.
▷ Pricing: Sellsy offers several pricing plans to suit companies' needs:
- Standard: €29 per month per user ;
- Evolution: €49 per month per user;
- Elite: €79 per month per user.

Sellsy
noCRM.io
noCRM.io is a French alternative to Salesforce, designed for sales teams looking for a simple, effective tool focused on prospecting. Unlike traditional CRMs, noCRM.io focuses on lead management and conversion, without the unnecessary complexity.
noCRM.io promotes:
✅ Intuitive lead and opportunity management: create and track your leads with customisable pipelines, automatic reminders and a unified view of customer interactions.
✅ S ales process automation: automate repetitive tasks, follow-ups and lead assignments with easy-to-configure workflows.
✅ Native integration with numerous tools: connect noCRM.io to over 3,000 applications, including Gmail, Outlook, Slack, Zoom and Microsoft Teams, for seamless collaboration.
✅ Advanced customisation: tailor CRM to your specific needs with custom fields, bespoke reports and add-ons.
✅ A robust mobile app: manage your sales on the go with noCRM.io's mobile app, offering full functionality to stay productive wherever you are.
▷ Data hosting: in the European Union, mainly in Ireland, with backups in other EU countries, ensuring full RGPD compliance.
▷ Pricing: noCRM.io offers several pricing plans to suit business needs:
- Sales Essentials: €22 per month per user ;
- Dream Team: €33 per month per user;
- Call Master: €43 per month per user.

noCRM
Brevo
Brevo CRM is an all-in-one French solution that combines CRM, marketing automation and multi-channel communication. Ideal for SMEs and marketing teams, it offers an intuitive interface and advanced features for effective customer relationship management.
The key benefits of Brevo are:
✅ Centralised contact and opportunity management: track your leads, contacts and transactions with customisable pipelines and a 360° view of customer interactions.
✅ S ales process automation: create workflows to automate repetitive tasks, follow-ups and marketing campaigns, improving team efficiency.
✅ Native integration with numerous tools: connect Brevo to over 150 applications, including Gmail, Outlook, Slack, Shopify and WordPress, for seamless collaboration.
✅ Advanced customisation: tailor CRM to your specific needs with custom fields, bespoke reports and add-ons.
✅ Robust mobile app: manage your sales on the go with Brevo's mobile app, offering full functionality to stay productive wherever you are.
▷ Data hosting: Brevo hosts data in Europe, mainly in France and Germany via OVH, as well as in Belgium via Google Cloud, guaranteeing full compliance with the RGPD.
▷ Pricing: Brevo offers several pricing plans to suit business needs:
- Free: up to 300 emails per day ;
- Starter: from €6.33 per month per user;
- Business: from €13.50 per month per user;
- Enterprise: personalised pricing.

Brevo (ex Sendinblue)
YellowBox CRM
YellowBox CRM is an all-in-one French CRM solution, ideal for SMEs and SMIs wishing to centralise the management of their sales, marketing, customer support and other functions.
YellowBox CRM enables:
✅ Comprehensive contact and opportunity management: track your leads, transactions and customers with customisable pipelines and a unified view of interactions.
✅ S ales process automation: create workflows to automate repetitive tasks, follow-ups and lead assignments.
✅ Integrated customer support: centralise customer requests, track tickets and improve satisfaction thanks to a dedicated customer service interface.
✅ Native integration with numerous tools: connect YellowBox CRM to applications such as Gmail, Outlook, Slack, Zoom and Microsoft Teams, for seamless collaboration.
✅ Advanced customisation: adapt CRM to your specific needs with custom fields, bespoke reports and add-ons.
✅ A robust mobile app: manage your sales on the go with YellowBox CRM's mobile app, offering full functionality to stay productive wherever you are.
▷ Data hosting: YellowBox CRM hosts all data exclusively in France, on secure servers that comply with the ISO 27001 standard, guaranteeing total compliance with the RGPD and data sovereignty.
▷ Pricing: YellowBox CRM offers several pricing plans to suit the needs of businesses:
- Standard: from €65 per month ;
- Upgrade: pricing on quotation;
- Marketing: pricing on quotation.

YellowBox CRM
How do I choose the right CRM software alternative to Salesforce?
Summary table of the best alternatives to Salesforce
Software | Type of user | Key benefit | 3 Key Features | Entry price |
---|---|---|---|---|
monday CRM | SMEs and marketing teams | Highly customisable via visual workflows | Automation, lead management, Kanban boards | From €9 per user per month |
Hubspot CRM | Start-ups & SMEs | Free + scalability with paid modules | Visual pipeline, automatic emails, reporting | Free option |
Microsoft Dynamics 365 | Large enterprises | Native integration with the Microsoft ecosystem | Predictive analytics, conversational AI, omnichannel sales | From €60.80 / month |
Zoho CRM | SMALL BUSINESSES | Excellent value for money | Lead scoring, automation, live chat | From €14/month |
Pipedrive | B2B sales representatives | Sales-focused ease of use | Customisable pipeline, forecasts, integrations | From €14 / month |
Freshsales | SME tech and SaaS | AI tools integrated from the free plan | Lead scoring, automatic emails, integrated telephone | From €9/month |
ActiveCampaign | Marketing and automation | CRM + powerful e-mail marketing automation | Segmentation, automation, website tracking | From €15 / month |
Bitrix24 | Hybrid or remote teams | CRM + all-in-one project management | Integrated telephony, automation, team management | Free option |
Insightly | Project-oriented businesses | CRM with integrated project management | Pipeline, projects, Gmail/Outlook integration | From €26.11 / month |
Creatio | Large companies or IT | Low-code CRM for complex processes | Process studio, B2B sales, automation | From €25 / month |
Zendesk Sell | Support & sales teams | Simplicity + synchronised customer history | Unified customer view, email, mobile reporting | From €19 / month |
Sellsy CRM & customer support | French SMEs | CRM + billing + support | Opportunity tracking, invoicing, customer support | From €29 / month |
noCRM.io | Field sales | Ultra-focused prospecting tool | Sales tunnel, call tracking, automatic follow-ups | From €22 / month |
Brevo | SMALL BUSINESSES | CRM integrated with an e-mail marketing tool | Contact scoring, automation, forms | Free option |
YellowBox CRM | Demanding French companies | Hosted in France + ultra-customisable | Workflows, reporting, multilingual | From €65 / month |
Criteria for selecting an alternative to Salesforce
Before choosing CRM software, it's essential to assess your company's needs in detail to ensure that the solution you choose really does meet your objectives and challenges.
Here are the main criteria to consider when choosing a CRM software alternative to Salesforce:
- Ease of use: intuitive interface, fluid user experience, reduced training time.
- Key sales functionality: lead management, sales pipeline, scoring, task automation.
- Customisation: fields, modules, workflows and reports can be adapted to suit your processes.
- Integrations: compatibility with your existing tools (email, marketing automation, ERP, telephony, etc.).
- Pricing: clear, scalable pricing models tailored to the size of your business.
- Data hosting: localisation (France, EU, etc.), RGPD compliance, sovereignty options.
- Customer support: responsiveness, language, available channels (chat, telephone, e-mail).
- Scalability: ability of the solution to support your growth (number of users, advanced modules, AI, etc.).
- Mobile access: efficient application or mobile version for teams on the move.
- Additional functionalities: marketing automation, customer service, project management, advanced reporting.
The right CRM is not always Salesforce - it's up to you to choose yours
Salesforce remains a benchmark in the CRM market, but it's not necessarily the best CRM solution for every business. Whether you're looking for greater simplicity, better value for money, a smoother user experience or better integration with your business tools, there are plenty of alternatives out there - and some shine precisely where Salesforce shows its limitations.
Choosing the right CRM depends above all on your specific needs, your internal organisation, your budget and your ambitions. Take the time to compare, to test, and above all to choose a solution that will really support your commercial growth.