Lead Generation Software

A lead is a qualified contact in the purchasing phase. Generating leads literally means "detecting leads". Lead generation software is marketing software that allows you to automatically identify people who potentially have a project that matches the product or service you are selling.

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Our selection of 14 lead generation software

Free versionFree trialFree demo

Paid version from €400.00 /month

Streamline your marketing efforts with automation software that tracks customer behaviour, generates leads and nurtures relationships.

Automate your lead generation process and nurture customer relationships with personalised content. Track website visitors, create custom forms and landing pages, and analyse your campaigns for optimal results.

Read our analysis about Webmecanik Automation Benefits of Webmecanik Automation

OpenSource

Proactive support

GDPR compliance

Learn more To Webmecanik Automation product page
Free versionFree trialFree demo

Paid version from US$10,000.00 /month

Sales Intelligence software that enhances lead generation, lead nurturing, and overall sales productivity. Provides real-time insights and analytics for effective decision-making.

With features such as lead scoring, email tracking, and automated workflows, CloudTask's Sales Intelligence software streamlines the sales process. Its customizable dashboard and integrations with popular CRMs make it easy to use and adapt to any sales team's needs.

Read our analysis about CloudTask Benefits of CloudTask

A team of experts with a qualified address book

An on-demand service that grows with your business

Transparent and upfront reporting and communication

Learn more To CloudTask product page

Boost your lead generation with software that tracks website visitors and identifies their interests.

Visiblee's lead generation software helps you identify website visitors' interests, track their behaviour and generate more leads. Its advanced analytics and reporting tools allow you to optimize your marketing strategy for maximum results.

Read our analysis about Visiblee Benefits of Visiblee

Identification of individual website visitors

Retargeting of leads with email marketing automation

Scoring of leads powered by AI

Learn more To Visiblee product page
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Generate leads with ease using this software.

The lead generation software simplifies the process of identifying and targeting potential customers, allowing you to focus on converting leads into sales. With its user-friendly interface, you can easily manage your leads and track their progress, making it an essential tool for any sales team.

Read our analysis about Sparklane Benefits of Sparklane

Automatic Lead Scoring

Identification of potential customers & lead quality

Updated information and immediate notifications

Learn more To Sparklane product page
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Boost your sales with cutting-edge lead generation software that identifies ideal prospects and enriches their data for better targeting.

Our software uses AI and predictive analytics to score leads based on their likelihood of converting, and provides real-time updates on their behaviour across multiple channels. Say goodbye to guesswork and hello to a more efficient sales process.

Read our analysis about Leadspace
Learn more To Leadspace product page
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Free versionFree trialFree demo

Pricing on request

Boost your sales with AI-powered lead generation software that identifies top prospects and generates accurate insights in real-time.

Our lead generation software utilises predictive analytics to identify potential customers, generate accurate insights and provide a complete picture of your target audience. With advanced AI algorithms, you can easily prioritise leads and enhance your sales productivity.

Read our analysis about Mintigo
Learn more To Mintigo product page
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Generate high-quality leads easily with cutting-edge technology.

With our lead generation software, you can easily find and connect with potential customers, saving time and effort. Our advanced technology ensures that you get high-quality leads that are more likely to convert into paying customers.

Read our analysis about Magileads Benefits of Magileads

Access to a database of French and international B2B contact

International omnichannel platform by Mail, LinkedIn, SMS...

Platform managed by an account manager

Learn more To Magileads product page
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Boost your sales with advanced lead generation software that provides accurate and up-to-date company information.

Duedil is a powerful tool that allows you to find new business opportunities, build targeted prospect lists, and gain valuable insights into your competitors. With its user-friendly interface and extensive database, you can easily filter and search for companies based on various criteria such as industry, location, size, and financial performance.

Read our analysis about Duedil
Learn more To Duedil product page
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Generate leads effortlessly with this software. Find your target audience's contact information quickly and easily.

This lead generation software is the perfect tool for businesses looking to streamline their lead generation process. It allows you to easily find and verify contact information for your target audience, making it simple to reach out and connect with potential customers.

Read our analysis about Dropcontact Benefits of Dropcontact

100% GDPR compliant

No databases, only algorithm

Natively integrated into your CRM

Learn more To Dropcontact product page
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Free versionFree trialFree demo

Paid version from €59.00 /month

Enhances lead generation through analytics and automation.

SalesConnect stands out in the 'Lead Generation' software category with advanced analytics, automation features, and seamless integration capabilities. Designed to streamline the lead generation process, it assists businesses in nurturing prospects, optimising conversion rates, and ultimately maximising sales efficiency. The intuitive interface ensures ease of use across teams.

Read our analysis about SalesConnect Benefits of SalesConnect

Optimize your prospecting by automating your tasks

Increase your conversion rate

Save time, precisely target your prospects

Learn more To SalesConnect product page
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Automate your lead generation with this software. Easily find and collect contact information from potential customers.

This software streamlines the lead generation process by providing a user-friendly platform to search for and gather contact information from potential customers. Say goodbye to manual data entry and hello to automated lead generation.

Read our analysis about Reply Benefits of Reply

Multichannel engagement tools

Intuitive lead generation solutions

Comprehensive integrations

Learn more To Reply product page
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Streamline lead generation with powerful software that automates tasks, tracks progress, and analyses data for intelligent insights.

Get ahead of the competition with advanced lead scoring that prioritises high-quality leads, customisable pipelines for tailored workflows, and real-time reporting on team performance.

Read our analysis about Teamgate
Learn more To Teamgate product page
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Boost your sales with a powerful lead generation tool. Identify potential customers and capture their contact information effortlessly.

With this software, you can create targeted campaigns that reach your ideal audience. The data-driven approach ensures that you only engage with high-quality leads, saving you time and effort. Plus, the intuitive interface makes it easy to manage your pipeline and track your progress.

Read our analysis about G2 Benefits of G2

Number of reviews

US market

Learn more To G2 product page
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Free versionFree trialFree demo

Pricing on request

Boost your sales with a powerful lead generation software. Find quality leads quickly and easily.

Capterra's lead generation software streamlines your sales process by providing you with high-quality leads in a matter of seconds. No more wasted time on manual searches or dead-end prospects. With Capterra, you can focus on what really matters: closing deals and growing your business.

Read our analysis about Capterra Benefits of Capterra

Largest traffic worldwide

Number of reviews

US catalogue

Learn more To Capterra product page
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Lead Generation software: purchase guide

What is Lead Generation Software?

Definition

Lead generation tool is an IT solution that allows you to define your target audience and improve the performance of your marketing campaigns: attract more visitors, convert them into leads, close sales and turn them into ambassadors.

The software performs a pre-selection of prospects for you who may be interested in the products or services your company offers. You can reduce the number of contacts and improve your conversion rates by sending targeted messages.

A real return on investment, as well as the acquisition of marketing strategy software, is a must for your company and e-commerce.

How Does it Work?

Lead generation software is a database developer designed to improve the conversion rate of your inbound marketing campaigns. 

This software solution centralises prospect contact information and gathers all the information that may be of interest to you in order to better understand expectations and refine customer relationship management. Segment your prospect lists to select potential customers to send a personalised message to.

This relationship marketing software also tests websites and checks email addresses to make sure they are still valid.

In this way, you reduce the risk that your marketing campaign will miss its target:

  • Your marketing communication will reach people who may be interested in what you have to offer

  • New contact leads are converted into customers.

What Are the Main Features of Lead Generation Software?

There are many marketing strategy software programs dedicated to lead generation. You will need to pay attention to their functionalities to choose the software solution that best suits your company's needs:

  • The creation of new directories with quality contacts

  • The analysis of lead generation using drag and drop

  • Targeting interested consumers based on a product or service

  • The development of an email and contact database

  • Verification of emails and contact details in order to prepare a quality emailing campaign

  • Assistance for the creation of more or less important broadcasting campaigns

  • The collection of data from several countries around the world

  • Automation of follow-up emails and creation of standard scenarios based on the responses or reactions of prospects or customers

  • Identification of interested prospects in real-time

  • Automation marketing as templates for customised email marketing and SMS marketing that can be automatically sent according to the recipient's behavior

  • Landing page templates or the possibility to create a showcase site with an integrated contact form

  • A dashboard to visualise the impact of marketing campaigns

Linked to your content marketing and inbound marketing strategies, lead generation software manages your online advertising. It adapts ads to your content strategy and target audience.

Other more complex tools manage the entire marketing plan: influencers, social media, and press relations for example.

Lead Generation Techniques

Lead generation refers to the detection of an individual's interest in the products or services marketed by your company. With this online tool, you will meet many objectives: development and acceleration of business development, acquisition of new markets, optimisation of commercial resources, the launch of new products, etc.

Discover how to supply your sales and marketing force with prospects who have a real interest in your services with our techniques (inbound, outbound, marketing automation, etc.) on lead generation.

Who Uses Lead Generation Software?

A true customer relationship marketing and management software package is mainly used by your sales, marketing, web marketing, and communications teams (BtoB and BtoC): 

  • To better understand the expectations of your prospects

  • To send personalised messages

  • To improve the conversion of your prospects into customers

Investment in digital marketing strategy software packages is essential for companies of all sizes.

Marketing and communication agencies are also keen on these solutions as part of their clients' business development.

Why Use an Enterprise Lead Generation Solution?

Lead generation helps you to better identify and qualify leads that are potentially interested in a purchase project that matches one of your offers. This software supports you at each key step of your marketing campaign.

Advantages

  • The success of your business development and the increase in sales performance

  • The acquisition of new markets

  • The development of a good communication strategy

  • Saving time and productivity through qualified contacts

  • An improvement in brand image

  • The building of exit-intent popups

  • Encouraging website visitors to click on a call-to-action button

  • Risk management when launching a new product

  • The gain of conversions with a lead scoring

  • Optimising the customer experience

  • Analysis of international sources

  • Creation of email lists to improve an email marketing strategy

  • New sales leads

  • Multiplying the conversion rate

  • In a content strategy, the software improves your natural referencing and your reputation on the Web (e-reputation)

  • Building customer loyalty by offering them appropriate products or services

Disadvantages

  • You are far from reaching 100% qualitative leads

  • After the first contact that attracts attention, your conversion funnel must include a phone call to convince these future customers

  • Your cross-channel argument must be consistent or your credibility will be compromised

How to Choose Lead Generation Software?

Lead generation software is available for sales teams in either a free version or as software with a license or subscription. The advantage of free software is obvious! But be careful, free or open-source software is sometimes limited and can quickly become frustrating. Paid software offers greater functionality and is more scalable. In addition, your marketing efforts need to be highly effective in order to face the competition by offering a fast and efficient solution to your prospects' needs.

In terms of paid software, you can choose software installed directly on your network or choose software in SaaS mode. This software solution is accompanied by many services to support you in your web marketing strategy.

Ask for a free trial to test the different software programs. Compare and define the software that will help you better target your marketing campaigns and build customer loyalty.

Lead Generation softwares: Q&A

A lead generation software helps businesses identify potential customers and capture their contact information. It typically involves using various tactics such as web scraping, email marketing, and social media outreach to generate leads. The software then allows businesses to track and manage these leads, often through a CRM system.

Look for lead generation software that offers advanced lead scoring and segmentation capabilities, as well as customizable lead forms and landing pages. Integration with popular marketing automation platforms and CRM systems is also important, as is the ability to track lead engagement and behaviour across multiple channels.

Effective lead generation can help your company increase sales and revenue, improve customer engagement and loyalty, and gain a competitive edge in your industry. By identifying and nurturing high-quality leads, you can also reduce your overall marketing costs and improve your ROI.

Some of the top lead generation software options in the UK market include HubSpot, Pardot, Marketo, and Leadformly. These platforms offer a range of advanced features for lead generation, lead scoring, and lead nurturing, as well as analytics and reporting tools to help you measure your success.

While most advanced lead generation software options come with a price tag, there are some free alternatives available. These include tools like Leadfeeder, SumoMe, and Hello Bar, which offer basic lead generation and capture functionality. However, it's important to note that these free tools may not offer the same level of features and support as paid options.