Manage your customer relationships with ease using this cloud-based software. Track interactions, set reminders, and get real-time notifications.
With this CRM software, you can easily organise your contacts, view communication history, and collaborate with your team. It also offers customisable fields and integrations with popular tools.
Read our analysis about Capsule CRMTo Capsule CRM product page
Streamline your customer interactions with a powerful CRM software. Manage your leads, deals, and tasks all in one place.
Increase your sales efficiency with Axonaut's CRM software. Automate your workflow, track customer interactions, and get detailed reports to make informed decisions. With Axonaut, you can focus on building relationships with your customers and growing your business.
Read our analysis about AxonautBenefits of Axonaut
Easy to use
Affordable
All-in-one
To Axonaut product page
Manage your customer interactions efficiently with this cloud-based software. Automate tasks, track sales and improve customer satisfaction.
With its intuitive interface and extensive customization options, this software offers a complete solution for managing customer relationships. Effortlessly manage customer data, automate workflows and analyze sales performance.
Read our analysis about Zoho CRMBenefits of Zoho CRM
Streamlines sales: Manage leads, contacts, deals
Enhances engagement: Personalise customer interactions
Provides insights: Robust reporting and forecasting
To Zoho CRM product page
Streamline your customer interactions with a powerful CRM. Automate sales processes, track leads, and manage customer data with ease.
With this CRM, you can easily manage your sales pipeline, track deals, and collaborate with your team. The software offers customizable dashboards, reporting features, and integrations with popular tools to help you streamline your sales process. Plus, with automation tools, you can save time and focus on building strong relationships with your customers.
Read our analysis about monday CRMBenefits of monday CRM
Quick Setup and Fast Adoption
Advanced Automation of Repetitive Tasks
Customizable to Fit Any Business Need
To monday CRM product page
Automate your marketing campaigns with cutting-edge software. Track user behaviour, segment your audience and tailor your messaging for maximum impact.
With advanced analytics and easy-to-use automation tools, this software takes the guesswork out of marketing. From abandoned cart reminders to personalised product recommendations, you can create custom campaigns that resonate with your audience. Plus, with seamless integrations and a user-friendly interface, you can get up and running in no time.
Read our analysis about KlaviyoBenefits of Klaviyo
Unified B2C CRM with real-time customer profiles
Multi-channel automation: email, SMS, and push
Predictive analytics and smart segmentation
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Efficiently manage relationships with streamlined contact updates, custom pipelines, and powerful integrations for data-driven decisions.
Attio stands out as a customer relationship management tool designed to optimise relationship management. It offers features like seamless contact updates, enabling users to maintain real-time information on their networks. Custom pipelines tailor the workflow to individual needs, enhancing productivity while tracking progress. Furthermore, its powerful integrations allow users to connect with various applications, facilitating data-driven decisions and improving overall efficiency in customer interactions.
Read our analysis about AttioTo Attio product page
Manage your customers and sales with easy-to-use CRM software. Track interactions, organise tasks and increase sales.
ColibriCRM lets you centralise customer data, personalise communications and generate detailed reports to improve your performance. The application's features help you to better understand your customers' needs and build loyalty.
Read our analysis about ColibriCRMTo ColibriCRM product page
Manage customer interactions efficiently with this CRM software. Automate tasks, track sales, and streamline workflows.
With this software, you can easily organise customer data, create custom reports, and track customer interactions across multiple channels. Its automation features reduce manual tasks, while its integration with various other tools makes it a versatile solution for businesses of all sizes.
Read our analysis about InsightlyTo Insightly product page
Streamline your customer interactions with a powerful CRM. Automate tasks, track leads, and analyze data to improve your sales process.
With this CRM software, you can centralize customer information, manage sales pipelines, and create custom reports to gain insights into your business. Its intuitive interface and automation features make it easy to use and improve your team's productivity.
Read our analysis about vtenextTo vtenext product page
Streamline your customer interactions with a powerful CRM software. Manage leads, deals, and tasks all in one place.
Close more deals faster with Close CRM. Automate your sales process, track customer interactions, and collaborate with your team seamlessly. Get real-time insights into your sales pipeline and make data-driven decisions.
Read our analysis about Close CRMBenefits of Close CRM
Designed for salespeople
A multi-channel approach
Intuitive and powerful
To Close CRM product page
Streamline your customer interactions with powerful CRM software. Automate tasks, track sales, and manage leads with ease.
With our CRM software, you can access a range of features to improve customer relations. The platform enables you to automate repetitive tasks, such as email campaigns and lead nurturing, freeing up valuable time. Our software also provides detailed analytics and reporting on sales performance, allowing you to make informed decisions about your business strategy.
Read our analysis about Webmecanik Pipeline - CRMBenefits of Webmecanik Pipeline - CRM
free
Easy to use
To Webmecanik Pipeline - CRM product page
Boost your business with a comprehensive ERP software. Streamline your operations, track inventory, manage finances, and optimise workflows.
With an ERP software, you can manage your entire business in one place. Automate tasks, analyse data, and make informed decisions. Gain visibility across departments and improve collaboration. Stay on top of your game with an ERP solution.
Read our analysis about incwoTo incwo product page
Collaborative platform software for team communication, project management and file sharing.
Streamline workflows with anaba's intuitive interface, real-time chat, task assignments and automated notifications. Easily upload and access files with version control, and track progress with insightful analytics.
Read our analysis about anabaTo anaba product page
Manage and streamline your customer interactions with this CRM software. Automate workflows, track leads, and analyse performance with ease.
With this software, you can customise dashboards and reports to gain insight into sales performance, customer behaviour, and team productivity. Collaborate on projects and manage customer accounts all in one place.
Read our analysis about SugarCRMTo SugarCRM product page
Streamline sales and marketing with cloud-based CRM. Offers contact management, deal pipelines, & reporting.
HubSpot CRM provides comprehensive solutions for businesses eager to enhance their sales and marketing activities. It seamlessly integrates contact management, deal pipelines, and advanced reporting in a user-friendly environment. Additionally, it offers email tracking & notifications, prospect activity tracking, and much more, empowering businesses to make informed decisions and grow efficiently.
Read our analysis about HubSpot CRMBenefits of HubSpot CRM
Streamlines sales process and improves efficiency
Provides insights for better decision making
Enhances customer experience and retention
To HubSpot CRM product page
Streamline your customer interactions with this CRM software. Track leads, manage contacts, and automate your sales pipeline.
With this software, you'll have access to detailed customer profiles, customisable pipelines, and automated workflows. Stay on top of your sales process and improve customer relationships with ease.
Read our analysis about Saalz CRMTo Saalz CRM product page
Customer relationship management software offering a turnkey solution for customer tracking and analysis.
Salesforce Starter is positioned as an essential customer relationship management (CRM) solution, particularly suited to small and medium-sized businesses looking to boost their customer follow-up. Featuring advanced analysis, contact management, sales opportunity tracking and an intuitive dashboard, it helps companies personalise their approach to customers and optimise their sales strategies.
Read our analysis about Salesforce StarterTo Salesforce Starter product page
Streamline customer data and insights with powerful CRM software, improving sales efficiency and customer satisfaction.
Utilize customizable dashboards and reports to gain a comprehensive view of your sales pipeline, track progress and forecast future sales trends. Collaborate with team members and automate routine tasks to focus on building strong customer relationships.
Read our analysis about Salesforce Sales CloudBenefits of Salesforce Sales Cloud
Improves sales team productivity and performance
Enables data-driven decision making
Enhances customer experience and loyalty
To Salesforce Sales Cloud product page
A CRM and billing tool that centralises lead management, sales and customer relations, with easy integration into digital marketing tools.
Suite CRM Sellsy is customer relationship management software that enables you to manage your customer database, prospects and sales effectively. With its intuitive and comprehensive interface, you can automate your sales cycle, from prospecting to invoicing and customer follow-up.
Read our analysis about SellsyTo Sellsy product page
Streamline customer interactions with intuitive dashboards, automated workflows, and robust analytics for enhanced relationship management and engagement.
SmartDesk offers a comprehensive suite of tools designed to streamline customer interactions. With intuitive dashboards, users can easily monitor engagements and respond promptly. Automated workflows help reduce manual tasks, enabling teams to focus on building strong relationships. Additionally, advanced analytics provide insights into customer behaviour and preferences, allowing for data-driven decision-making and tailored communication strategies that enhance overall customer satisfaction.
Read our analysis about SmartDeskTo SmartDesk product page
Customer Relationship Management (CRM) has gone through a real revolution in recent years. Gone are the mountains of Excel spreadsheets and scattered processes: specialized CRM software now allows you to centralize, automate, and optimize interactions with your professional contacts, clients, and prospects in an efficient and strategic way.
But how can you choose the ideal tool for your organization? This guide will help you in your selection, with:
✅ A comparison of the best solutions in 2025
✅ An analysis of key features you shouldn't miss
✅ A review of market trends
✅ Practical tips for a successful implementation
And to go even further, a comprehensive FAQ to answer all your questions.
The right CRM is one that adds value to sales, marketing, and management teams. More than just a database, it should optimize your sales processes and enhance the customer experience. Here are the key criteria to analyze before making your choice.
🔹 User-friendliness and accessibility
A smooth and intuitive tool promotes adoption by all employees. Poor usability can derail the project and demotivate teams.
🔹 Customization
Every company has its own needs (pipeline, fields, forms, automations...). Make sure the CRM can adapt its models and workflows to your reality and handle varied prospecting and follow-up scenarios.
🔹 Integration with your existing tools
The CRM should easily connect to your ERP, Microsoft 365, or Google Workspace, and your key applications (billing, marketing automation, customer support...) to avoid double entry and ensure data consistency across the company.
🔹 Cost and associated services
Analyze the pricing models: monthly or annual subscriptions, per-user fees, etc. Also check customer support quality and available training. Professional support can speed up implementation and optimize return on investment.
You have several options:
💡 Specialized software
💡 Solutions integrated into an ERP or HRIS
🔹 The ideal choice in 2025? Opt for a specialized CRM that communicates with your other applications. This way, you benefit from an in-depth tool without losing data centralization via smooth integration.
| Software | Advantages | Free Version | Pricing | Target Company |
|---|---|---|---|---|
| Sellsy | Comprehensive French CRM (sales, billing, marketing, accounting), intuitive interface, French support | No | From €35/user/month | French-speaking SMEs |
| HubSpot CRM | Rich free version (contacts, interactions), native integration with HubSpot Marketing Automation | Yes | Free, paid from €41/month | Companies of all sizes |
| Zoho CRM | Customizable interface, advanced automations, built-in AI, direct link to Zoho suite | Yes | From €14/user/month | SMEs and large companies |
| Salesforce Sales Cloud | High customization, third-party apps, advanced analytics | No | From €25/user/month | Mid-size and large enterprises |
| Pipedrive | Visual and intuitive pipeline, simple automations, multiple integrations (Slack, Gmail, etc.) | No | From €12/user/month | SMEs looking to optimize prospecting |
| Microsoft Dynamics 365 Sales | Native integration with Microsoft 365, predictive AI, advanced customization | No | From €54.80/user/month | Companies already using Microsoft |
| noCRM.io | Simplified interface, customizable pipeline, focus on prospecting and follow-up | No | From €12/user/month | SMEs focused on prospecting |
| Eudonet CRM | Sector-specific solutions (education, associations, public sector), advanced relationship management | No | From €40/user/month | Organizations with specific needs |
| Dolibarr | Open-source modular ERP/CRM, billing and inventory management, easy to install | Yes | Free (third-party hosting and modules extra) | Small businesses/SMEs looking for open-source solutions |
Good to know: Some vendors offer free trial or freemium versions. Prices may vary depending on the number of users, activated modules, and level of support. Don’t hesitate to request a personalized quote for accurate assessment.
A good CRM is not just a contact database. It should be a real engine for your sales, marketing, and customer service strategies. Here’s what makes the difference in 2025:
A modern CRM offers a 360° view of each contact: purchase history, interactions, preferences, follow-ups... It should also allow you to segment your database (company size, industry, order history...) to better target sales and marketing campaigns.
No more manual mass follow-ups. The best CRMs include automation workflows (lead tracking, scoring, targeted emails, automatic reminders) and easy-to-read dashboards. Result: you convert more prospects into customers without increasing your workload.
Pipeline, forecast, opportunity alerts... A CRM is primarily meant to facilitate sales. You can track every deal in real time, forecast monthly or quarterly results, and quickly adjust your strategy based on the data collected. A major asset to stay competitive.
A service-oriented CRM allows centralized tracking of complaints, inquiries, and support cases. It can be linked to a helpdesk platform (tickets, live chat, knowledge base...). This centralization improves customer satisfaction and identifies friction points to address first.
Which campaigns have the best ROI? Which salespeople exceed their targets? With a well-configured CRM, you get key metrics to fine-tune strategy. Modern solutions increasingly leverage AI and machine learning to suggest improvements or identify the hottest leads.
Your CRM should connect to your other tools (accounting, e-commerce, advertising campaigns, etc.). This interoperability ensures a single source of truth and avoids redundant data entry. Connected suites let you go from a CRM contact to billing or ticket history in one click.
A CRM centralizes all client and prospect information. It interests multiple profiles within an organization:
They are the main users. They manage the pipeline, prioritize follow-ups, and track their sales goals daily. In a few clicks, they know which opportunities are close to closing or which leads need urgent attention.
Sales managers, marketing directors, and CEOs use reports and dashboards to evaluate performance, allocate resources, and refine strategy. They can also support struggling salespeople and share best practices.
By integrating with CRM, marketing can better target campaigns (emailing, webinars…), personalize messages, and measure direct sales impact. Modern CRMs often offer marketing automation modules or bridges (HubSpot, Salesforce, Zoho…).
Knowing the customer’s history, support can better handle cases and cross-reference feedback with other departments. This fosters cross-selling, up-selling, and long-term loyalty.
Executives track revenue trends, pipeline health, and overall customer satisfaction in real-time. They can quickly identify growth or efficiency opportunities.
In 2025, customer data volume has exploded, and contacts happen through many channels (email, phone, chat, social media). Without a structured and automated CRM, you risk inefficiency and missed opportunities. That's why CRM is an essential lever in most industries.
Customers expect fast responses, personalized offers, and flawless service. A CRM helps manage interaction histories, anticipate recurring requests, and proactively offer complementary solutions.
With accumulated data (past purchases, web navigation, support feedback…), CRM enables predictive approaches. You spot buying signals, disengagement, or dissatisfaction early, and act before customers turn to competitors.
Marketing and sales must collaborate: generated leads, interest scores, nurturing... All centralized in the CRM. Native integrations allow hot leads to flow directly to sales, track campaign progress, and reduce prospect dropouts.
With CRM, managers quickly identify team strengths and weaknesses: who closes most sales? Who manages post-sale relations best? Targeted training sessions can be arranged to improve overall performance.
CRM handles repetitive tasks and automatic follow-ups. No more forgotten tasks or manual updates. Data syncs in real-time, letting teams focus on what matters: sales, support, and customer satisfaction.
Deploying a CRM software is not just about installation. It’s a transformation of your sales, marketing, and customer service processes. For successful adoption, here are the key steps.
Discuss with sales, marketing, and IT to clearly define needs (integration, lead volume, features...). The more involved they are, the more likely they are to adopt the tool.
💡 Pro tip: Draft a comprehensive, user-approved specification.
Test several CRMs in real conditions (demos, trials). Consider:
✅ Ergonomics (dashboards, customization).
✅ Support (in your language? responsiveness…).
✅ Integrations (Google, Microsoft, marketing tools…).
✅ Total cost (licenses, maintenance, training).
💡 Pro tip: Check user reviews (forums, professional networks) and compare offers to avoid surprises.
Before launching:
📆 Plan the phases (setup, tests, history migration, training).
👥 Appoint a CRM project manager (often a digital or sales manager).
📂 Import data: clean duplicates or inaccuracies for a reliable base.
💡 Pro tip: Run a pilot test with a small team before full deployment.
A CRM software is designed to track and manage interactions with customers, providing a centralised database of customer information. It allows businesses to manage leads, sales, customer service and marketing campaigns all in one place.
Look for features such as lead and sales management, contact management, automation, reporting and analytics, mobile access, and integration with other software tools. Customisable dashboards and workflows, and the ability to add third-party integrations to your CRM software can also be useful.
CRM software can increase sales, improve customer satisfaction, streamline business processes, and provide valuable insights into customer behaviour and needs. It can also help businesses to build and maintain strong relationships with customers, which can lead to increased loyalty and repeat business.
Some of the best CRM software options in the UK market include Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics 365, and Pipedrive. Each has its own strengths and weaknesses and may be more suitable for different businesses depending on their needs.
Some of the best free CRM software options include HubSpot CRM, Zoho CRM Free Edition, Bitrix24, and Insightly. These free options may have limited features compared to paid versions or may have restrictions on the number of users, contacts or data storage.
