search Where Thought Leaders go for Growth

Email Marketing Software

Email marketing software allows you to send mass emails to people on a mailing list.

Email Marketing : related categories

Our selection of 60 email marketing software

Webmecanik Automation

Open Source marketing automation solution without limits

star star star star star-half-outlined
4.5
Based on 32 reviews
info-circle-outline
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
check-circle Free demo

Paid version from €400.00 /month

Streamline your marketing efforts with automation software that tracks customer behaviour, generates leads and nurtures relationships.

chevron-right See more details See less details

Automate your lead generation process and nurture customer relationships with personalised content. Track website visitors, create custom forms and landing pages, and analyse your campaigns for optimal results.

Read our analysis about Webmecanik Automation

Benefits of Webmecanik Automation

check OpenSource

check Proactive support

check GDPR compliance

Learn more

To Webmecanik Automation product page

ActiveTrail

Emailing & Marketing Automation platform

star star star star star-half-outlined
4.4
Based on 185 reviews
info-circle-outline
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
check-circle Free demo

Paid version from €8.00 /month

Boost your email marketing with advanced automation, personalisation, and segmentation tools.

chevron-right See more details See less details

ActiveTrail's sophisticated software allows you to create targeted campaigns, track results, and optimise your strategy. With features like drag-and-drop email builders, A/B testing, and real-time analytics, you can maximise engagement and conversions.

Read our analysis about ActiveTrail

Benefits of ActiveTrail

check New emailing editor

check Powerful multichannel marketing automation

check Optimal deliverability

Learn more

To ActiveTrail product page

Contact mail

Marketing Cloud

Email Marketing Software

star star star star star-half-outlined
4.5
Based on 1 reviews
info-circle-outline
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
check-circle Free demo

Pricing on request

Boost your online presence with web marketing software that automates campaigns, tracks leads and measures ROI.

chevron-right See more details See less details

Create targeted campaigns with ease using Marketing Cloud's intuitive interface. Analyse data, optimise campaigns and drive conversions with real-time insights.

Read our analysis about Marketing Cloud
Learn more

To Marketing Cloud product page

Contact mail

ACTIVEMAILER

The SaaS email marketing platform

No user review
close-circle Free version
check-circle Free trial
check-circle Free demo

Paid version from €1,800.00 /year

This email marketing software offers advanced automation, detailed analytics, and customisable templates to streamline your marketing campaigns.

chevron-right See more details See less details

ACTIVEMAILER is designed to elevate email marketing strategies with features such as robust automation for personalised email sequences, comprehensive analytics for campaign performance insights, and a wide range of customisable templates to ensure brand consistency and creativity. It combines efficiency and innovation to help businesses effectively manage and enhance their email marketing efforts.

Read our analysis about ACTIVEMAILER

Benefits of ACTIVEMAILER

check Hudge expertise and availability

check Advanced segmentation (Preference and behavior analysis)

check Security - GDPR - Scalability

Learn more

To ACTIVEMAILER product page

ActiveCampaign

All-in-one Email marketing platform

star star star star star-half-outlined
4.5
Based on +200 reviews
info-circle-outline
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from €49.00 /month

Streamline email campaigns with this software's advanced features for automation, segmentation, and personalisation.

chevron-right See more details See less details

With its intuitive drag-and-drop interface, ActiveCampaign simplifies the creation of targeted email campaigns. The software's automations allow for timely follow-ups and personalised messaging, while the ability to segment contacts based on behaviour ensures that each message resonates with its intended audience.

Read our analysis about ActiveCampaign
Learn more

To ActiveCampaign product page

Moosend

Easy Email Marketing Software to Deliver Revenue Growth

star star star star star-half-outlined
4.5
Based on +200 reviews
info-circle-outline
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
close-circle Free demo

Paid version from US$7.00 /month

Boost your email marketing with advanced features like automation, segmentation, and A/B testing.

chevron-right See more details See less details

With automation, set up triggered emails to be sent based on user behaviour. Segment your audience based on demographics, behaviour, and engagement. Test different subject lines, content, and send times to optimise your campaigns. Moosend has everything you need to take your email marketing to the next level.

Read our analysis about Moosend
Learn more

To Moosend product page

Campaigner

Enhance Your Email Marketing with Advanced Automation

star star star star star-half-outlined
4.1
Based on +200 reviews
info-circle-outline
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
close-circle Free demo

Pricing on request

Boost your marketing campaigns with powerful email tools. Personalise content, automate sending and track performance with ease.

chevron-right See more details See less details

With advanced segmentation, A/B testing and dynamic content, Campaigner's email marketing software helps you reach your audience with targeted messaging. Real-time reporting and integrations with popular tools like Salesforce and Shopify make it easy to track and optimise your campaigns.

Read our analysis about Campaigner

Benefits of Campaigner

check High-level deliverability

check Advanced workflows capabilities

check Possibility to combine email with sms

Learn more

To Campaigner product page

SMTP

An email protocol for all users

star star star star-half-outlined star-outline
3.6
Based on 73 reviews
info-circle-outline
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
close-circle Free demo

Pricing on request

Automate and streamline your email marketing with powerful tools for segmentation, A/B testing and analytics.

chevron-right See more details See less details

Improve engagement rates by targeting the right audience with personalised content. Track performance with detailed reporting and optimise campaigns for maximum ROI.

Read our analysis about SMTP
Learn more

To SMTP product page

Sarbacane

A single platform for all your communications

star star star star star-half-outlined
4.1
Based on 81 reviews
info-circle-outline
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
check-circle Free trial
check-circle Free demo

Paid version from €69.00 /month

A powerful email marketing software with advanced segmentation and automation features for targeted campaigns.

chevron-right See more details See less details

Create personalised campaigns with ease using Sarbacane's intuitive drag-and-drop editor. Analyse engagement with detailed reports and optimise your strategy for maximum impact. With GDPR-compliant data management, you can trust in Sarbacane for secure and effective email marketing.

Read our analysis about Sarbacane
Learn more

To Sarbacane product page

Mailerlite

Effortless Email Campaigns for Small Businesses

star star star star star-half-outlined
4.7
Based on +200 reviews
info-circle-outline
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from €100.00 /month

Efficiently manage your email campaigns with powerful automation tools and detailed analytics.

chevron-right See more details See less details

With Mailerlite, you can create and send professional emails, segment your audience, and automate your campaigns with ease. The software provides comprehensive analytics and A/B testing to help you optimize your campaigns for maximum results.

Read our analysis about Mailerlite
Learn more

To Mailerlite product page

Mailtrack

Enhanced Email Tracking for Effective Communication

star star star star star-half-outlined
4.6
Based on 126 reviews
info-circle-outline
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Track your email opens and clicks with ease. Get real-time notifications and insights to improve your email marketing strategy.

chevron-right See more details See less details

With Mailtrack, you can easily track the performance of your email campaigns in real-time. Get notified when your emails are opened and see which links are clicked the most. Use these insights to optimise your email marketing strategy and increase your ROI.

Read our analysis about Mailtrack
Learn more

To Mailtrack product page

Sendgrid

Optimize Your Email Campaigns with Advanced Tools

star star star star star-half-outlined
4.1
Based on +200 reviews
info-circle-outline
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Sendgrid is a powerful email marketing solution tailored for businesses seeking efficient communication and high engagement rates.

chevron-right See more details See less details

Designed for marketers and developers, it boasts exceptional scalability, intelligent delivery optimization, and robust analytics to elevate your email campaigns beyond competitors.

Read our analysis about Sendgrid
Learn more

To Sendgrid product page

MDirector

Elevate Your Email Marketing with Advanced Tools

star star star star star-half-outlined
4.4
Based on +200 reviews
info-circle-outline
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from €19.90 /month

Boost your email campaigns with advanced marketing tools. Analyse your results and improve your strategy with ease.

chevron-right See more details See less details

MDirector's email marketing software provides a range of advanced tools to help you get the most out of your campaigns. With comprehensive analytics and reporting, you can easily track your results and identify areas for improvement. Whether you're looking to increase engagement or drive conversions, MDirector has everything you need to succeed.

Read our analysis about MDirector
Learn more

To MDirector product page

MoonMail

Revolutionise Email Marketing with Intelligent Automation

star star star star star-half-outlined
4.4
Based on +200 reviews
info-circle-outline
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Streamline your email marketing with easy automation, personalisation and segmentation. Boost engagement with stunning templates and A/B testing.

chevron-right See more details See less details

MoonMail's user-friendly platform allows you to automate your campaigns with ease, while personalising content to specific segments. Its wide range of templates and A/B testing capabilities ensure your emails look stunning and perform optimally.

Read our analysis about MoonMail

Benefits of MoonMail

check All in one Messaging Platform: Email, SMS, Voice, WhatsApp..

check Easily segment your audience

check Competitive pricing

Learn more

To MoonMail product page

Mailjet

Affordable Email Marketing Solutions for Businesses

star star star star star-half-outlined
4.2
Based on +200 reviews
info-circle-outline
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
check-circle Free version
check-circle Free trial
close-circle Free demo

Paid version from €14.00 /month

Create and send targeted email campaigns with ease using this top-rated email marketing software. Enjoy advanced features like automation and A/B testing.

chevron-right See more details See less details

With this software, you can easily design beautiful emails, segment your audience, and track your campaigns' success. Take advantage of its intuitive drag-and-drop editor and integrations with popular tools like Salesforce and Shopify. Plus, automate your campaigns to save time and increase engagement.

Read our analysis about Mailjet
Learn more

To Mailjet product page

Mautic

Dynamic Marketing Automation for Seamless Growth

star star star star star-half-outlined
4.5
Based on 12 reviews
info-circle-outline
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

All-in-one email marketing software with advanced automation, segmentation, and personalisation features for efficient campaigns.

chevron-right See more details See less details

Mautic allows you to create customised campaigns with its drag-and-drop builder, track user behaviour with lead scoring, and integrate with your favourite tools for seamless operation. Its powerful reporting and analytics features enable you to optimise your campaigns and achieve better ROI.

Read our analysis about Mautic
Learn more

To Mautic product page

Dialog Insight

Elevate Email Campaigns with Advanced Marketing Automation

star star star star star-half-outlined
4.7
Based on 104 reviews
info-circle-outline
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from €64.00 /month

Email marketing software that automates campaigns, provides detailed analytics, and personalisation options.

chevron-right See more details See less details

With Dialog Insight, you can easily create and schedule email campaigns, segment your audience, and track engagement metrics. The software also offers advanced personalisation options, such as dynamic content and conditional statements, to improve customer engagement.

Read our analysis about Dialog Insight

Benefits of Dialog Insight

check Custom email marketing solution

check Dynamic and personalized content

check Drag-and-drop email and landing page editor

Learn more

To Dialog Insight product page

AdobeCampaign

Innovative Campaign Management for Enhanced Engagement

star star star star star-half-outlined
4.3
Based on +200 reviews
info-circle-outline
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

Powerful email marketing software with advanced segmentation, automation and personalisation features to help businesses engage with their customers effectively.

chevron-right See more details See less details

With AdobeCampaign, businesses can easily segment their audience based on their behaviour, preferences and demographics, and create personalised campaigns that resonate with them. The software also offers automation capabilities, allowing businesses to send relevant messages at the right time, and track their performance in real-time.

Read our analysis about AdobeCampaign
Learn more

To AdobeCampaign product page

Campaign Monitor

Email Marketing Success with Automation Tools

star star star star star-half-outlined
4.5
Based on +200 reviews
info-circle-outline
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Paid version from US$9.00 /month

Streamline your email marketing with powerful automation, customizable templates, and detailed reporting.

chevron-right See more details See less details

Campaign Monitor offers a user-friendly platform that allows you to automate your email campaigns, segment your audience, and create stunning templates that match your brand. With detailed reporting, you can track your performance and optimize your strategy for maximum impact.

Read our analysis about Campaign Monitor
Learn more

To Campaign Monitor product page

ExpertSender

Advanced Email Marketing Automation for Enhanced Campaigns

star star star star star-half-outlined
4.8
Based on +200 reviews
info-circle-outline
Appvizer calculates this overall rating to make your search for the best software easier. We've based it on user-generated verified reviews on industry-leading websites.
close-circle Free version
close-circle Free trial
close-circle Free demo

Pricing on request

An email marketing software that automates campaigns, optimizes deliverability, and provides real-time analytics.

chevron-right See more details See less details

ExpertSender helps businesses personalize communication, segment their audience, and create responsive emails that render seamlessly on all devices. Its drag-and-drop editor, A/B testing, and triggered messaging features enable marketers to engage with customers at the right time, with the right message.

Read our analysis about ExpertSender
Learn more

To ExpertSender product page

Email Marketing software: purchase guide

What is Email Marketing Software?

An email marketing software or emailing software is a marketing tool composed of an interface to manage contacts, advertising campaigns and email design; as well as an email routing system that allows you to send personalized mass emails.

Email campaigns can have three objectives:

  • Customer acquisition, when acquiring customers, a company relies on new contact bases to communicate with a specific target group. The intention is to turn contacts into prospects.
  • Customer loyalty, sending information frequently via newsletters makes it possible to retain an audience. These campaigns also make it possible to offer products that are complementary to a previous purchase.
  • The commitment and loyalty of a community through their newsletter

Why Use Email Marketing Software?

The answer to this question is essentially marketing because a simple free email allows you to send emails to hundreds of recipients.

Increase volume of E-mails being sent
Mass email servers can handle thousands of mailings without being blacklisted because they comply with good Web practices: IP preheating, adhering to charters, the timing of mailings, etc.

Improve the Targeting Process
Emailing tools are equipped with a contact manager that allows users to segment emails according to specific criteria (age, gender, registration date) or even dynamic criteria such as the number of hits or clicks.

Marketing automation
Email marketing software also makes it possible to automate the sending of mass emails by scheduling advertising campaigns, autoresponders or the RSS-to-email function, which triggers a message when an article is published, for example.

Emailing software can also be used to automate certain tasks such as opting out, cleaning databases, creating reports for performance monitoring, etc.

Results
E-mails are more appealing, more targeted, more relevant and tracked so the result is necessarily better than with a classic free tool in terms of click rate, opening rate, delivery and engagement.

Emailing solutions have the advantage of maximizing the delivery of emails so that they are not considered as "spam" thanks to continuously improved routing techniques.

Responsive Design
These tools also include the design of responsive emails (adapted to the screen of mobile phones).

What are the Features of an Email Marketing Software?

Emailing solutions offer all the following basic functions:

  • Management of contact databases with import and export
  • Contact segmentation
  • Management of opt-in and opt-out
  • Design of emails (sometimes called mailing kits)
  • Monitoring campaign performance
  • Mass emailing

Other less common features are found in some programs:

  • A/B Testing to assess different messages for the same campaign
  • Targeting or the ability to address all and only the right people
  • The personalization of the proposed contents
  • The integration of emailing into a more general marketing scenario
  • The autoresponder
  • The creation of Landing Pages
  • Webinar management

How to Choose an Emailing Tool?

When selecting an emailing tool, it is essential to know precisely the needs of the company and take into consideration the functional coverage that this software offers.

This will make it easier to choose an emailing software: how many emails are sent each month? To how many contacts? Can these figures evolve more or less quickly? 

Today, many software editors offer the same results. However, the included features are very different from software to another. If you are looking for a software that will allow you to make Landing Pages then you will have only have a few choices as GetResponse and Mailchimp are the leaders on this feature.

The appvizer comparator is a good way to compare email marketing software. It allows you to compare the features of different email marketing solutions such as marketing automation, A/B testing, responsive design, deliverability testing, segmentation parameters, available forms…

Indeed, it will be easier to make a selection after comparing the features of the best software on the market.
 

Guides, Advice and Best Emailing Practices

Emailing software makes it possible to send emails to large volumes of contacts simultaneously or at different times.

In addition to volumes that can reach several million recipients per month, emailing software has several qualitative advantages. It allows you to format emails with images, tables, and action buttons and maximize message relevance through segmentation, text customization, and scenarios.

To know everything about this branch of direct marketing, find our guides on email marketing.

Today, there is a large number of email marketing software on the market. The key players promote the efficiency of their emails, the ergonomics of email design, and the quality of campaign tracking.

However, the main differentiating factor today lies in the marketing tools available that lets users enhance their contact bases to carry out relevant actions. This is particularly the case for e-commerce companies that regularly cross-sell after a first visit or purchase.

The emailing market is stable, but the possibilities for new services are evolving. The volume of emails sent has been virtually stable since 2013 at 135 billion e-mails sent per year.

Setting Up an Emailing Platform

Project management in the context of acquiring an emailing solution is relatively simple, as it does not require any specific integration.

The implementation of an emailing solution consists mainly in cleaning the contact databases, most often in Excel, to carry out a single import of all the data into the solution without generating losses. It is necessary to anticipate a full working day for cleaning, sorting the imports, and the import itself.

The second part of project management consists of creating the different email templates that will serve as the basis for designing the emails sent. This work must respect current messaging standards: the code must be optimized so as not to turn into spam while adapting to different types of screens. Then, the graphic design will create a Corporate standard in order to create a real brand image.

Configure the SPF and DKIM to Optimize its Delivery Performance.

Some applications allow you to send emails via a personalized domain name (example.com). To do this, you must configure the SPF (Sender Policy Framework) which allows you to validate the ownership of this domain. The Domain Keys Identified Mail (DKIM) must also be configured to identify the sender of the emails. This makes it possible to effectively control spam and phishing.

The SPF and DKIM are configured in the administration system of the domain name manager (OVH for example).

Create an Effective Emailing Campaign

In addition to the technical aspect, a successful implementation of an email marketing tool will be based on an elaborate marketing strategy and marketing tactics. This will involve setting up opt-in strategies (proactive user acceptance), scenarios to trigger sales, and varied and relevant content.

Email Marketing softwares: Q&A

How does email marketing software work?

chevron-right

Email marketing software allows businesses to create and send promotional emails to their customers. It helps to automate the process of sending emails to a large number of subscribers at once. The software also provides analytics that enables businesses to track the performance of their campaigns.

What features should I look for when looking for email marketing software?

chevron-right

When choosing email marketing software, you should look for features such as email templates, automation, segmentation, A/B testing, analytics and integration with other tools. These features will help you create and send effective email campaigns that deliver results.

What are the benefits of email marketing for my company?

chevron-right

Email marketing allows businesses to reach a large audience at a low cost. It helps to build brand awareness, increase customer engagement, drive website traffic and generate leads. Email marketing also provides measurable results that enable businesses to improve their campaigns over time.

What are the best email marketing software options?

chevron-right

There are many email marketing software options available, but some of the best ones include Mailchimp, Constant Contact, Hubspot, and Campaign Monitor. Each of these options provides a range of features that can help businesses create effective email campaigns.

What are the free email marketing software alternatives I could try?

chevron-right

Some of the free email marketing software alternatives that you could try include Mailchimp’s free plan, Sendinblue, and Benchmark Email. These options provide basic features such as email templates, automation, and analytics, but may have limitations on the number of subscribers or emails sent per month.