Boost your online presence with web marketing software that automates campaigns, tracks leads and measures ROI.
Create targeted campaigns with ease using Marketing Cloud's intuitive interface. Analyse data, optimise campaigns and drive conversions with real-time insights.
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Streamline your marketing efforts with automation software that tracks customer behaviour, generates leads and nurtures relationships.
Automate your lead generation process and nurture customer relationships with personalised content. Track website visitors, create custom forms and landing pages, and analyse your campaigns for optimal results.
Read our analysis about Webmecanik AutomationBenefits of Webmecanik Automation
OpenSource
Proactive support
GDPR compliance
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Boost your email marketing with advanced automation, personalisation, and segmentation tools.
ActiveTrail's sophisticated software allows you to create targeted campaigns, track results, and optimise your strategy. With features like drag-and-drop email builders, A/B testing, and real-time analytics, you can maximise engagement and conversions.
Read our analysis about ActiveTrailBenefits of ActiveTrail
New emailing editor
Powerful multichannel marketing automation
Optimal deliverability
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This email marketing software offers advanced automation, detailed analytics, and customisable templates to streamline your marketing campaigns.
ACTIVEMAILER is designed to elevate email marketing strategies with features such as robust automation for personalised email sequences, comprehensive analytics for campaign performance insights, and a wide range of customisable templates to ensure brand consistency and creativity. It combines efficiency and innovation to help businesses effectively manage and enhance their email marketing efforts.
Read our analysis about ACTIVEMAILERBenefits of ACTIVEMAILER
Hudge expertise and availability
Advanced segmentation (Preference and behavior analysis)
Security - GDPR - Scalability
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Streamlines email marketing campaigns with automation and analysis tools.
Easymailing is a leading Email Marketing software designed to optimise digital marketing efforts through sophisticated automation and insightful analytics. It allows users to create, schedule, send, and analyse email campaigns with precision. Advanced segmentation and personalised communications ensure messages reach the intended audience effectively, making it an invaluable asset for any marketing strategy.
Read our analysis about EasymailingBenefits of Easymailing
Support
UX\UI Design
Templates
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Streamline email campaigns with this software's advanced features for automation, segmentation, and personalisation.
With its intuitive drag-and-drop interface, ActiveCampaign simplifies the creation of targeted email campaigns. The software's automations allow for timely follow-ups and personalised messaging, while the ability to segment contacts based on behaviour ensures that each message resonates with its intended audience.
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Boost your email marketing with advanced automation and segmentation tools, plus detailed analytics to track your campaigns.
Streamline your email marketing process with Iroquois' intuitive interface and customizable templates. Easily create targeted campaigns with segmentation options and automate your workflow for maximum efficiency. Gain valuable insights into your audience with detailed analytics and reporting features.
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Boost your marketing campaigns with powerful email tools. Personalise content, automate sending and track performance with ease.
With advanced segmentation, A/B testing and dynamic content, Campaigner's email marketing software helps you reach your audience with targeted messaging. Real-time reporting and integrations with popular tools like Salesforce and Shopify make it easy to track and optimise your campaigns.
Read our analysis about CampaignerBenefits of Campaigner
High-level deliverability
Advanced workflows capabilities
Possibility to combine email with sms
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Boost your email marketing with advanced features like automation, segmentation, and A/B testing.
With automation, set up triggered emails to be sent based on user behaviour. Segment your audience based on demographics, behaviour, and engagement. Test different subject lines, content, and send times to optimise your campaigns. Moosend has everything you need to take your email marketing to the next level.
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Automate and streamline your email marketing with powerful tools for segmentation, A/B testing and analytics.
Improve engagement rates by targeting the right audience with personalised content. Track performance with detailed reporting and optimise campaigns for maximum ROI.
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Boost your eCommerce sales with powerful automation tools that optimize your campaigns and increase engagement.
Omnisend's eCommerce software provides a range of features to help you grow your business, including email and SMS marketing, segmentation, and automation. With its easy-to-use interface and customizable templates, you can create personalized campaigns that resonate with your audience and drive conversions.
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A powerful email marketing software with advanced segmentation and automation features for targeted campaigns.
Create personalised campaigns with ease using Sarbacane's intuitive drag-and-drop editor. Analyse engagement with detailed reports and optimise your strategy for maximum impact. With GDPR-compliant data management, you can trust in Sarbacane for secure and effective email marketing.
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Boost your email marketing with advanced automation, segmentation and tracking features.
With the ability to create custom email campaigns and track their performance, vcita Email Marketing allows for targeted messaging to specific segments of your audience. Automated workflows streamline the process, freeing up time for other tasks.
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Efficiently manage your email campaigns with powerful automation tools and detailed analytics.
With Mailerlite, you can create and send professional emails, segment your audience, and automate your campaigns with ease. The software provides comprehensive analytics and A/B testing to help you optimize your campaigns for maximum results.
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Track your email opens and clicks with ease. Get real-time notifications and insights to improve your email marketing strategy.
With Mailtrack, you can easily track the performance of your email campaigns in real-time. Get notified when your emails are opened and see which links are clicked the most. Use these insights to optimise your email marketing strategy and increase your ROI.
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Create stunning email campaigns with ease. Design templates, automate campaigns, and track results.
FreshMail's intuitive interface lets you build custom templates, schedule autoresponders, and analyze metrics like open and click-through rates. Get started today and take your email marketing to the next level.
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Offers a powerful email API, contact management, customizable templates, real-time analytics, and A/B testing to enhance marketing campaigns.
Sendgrid provides a comprehensive suite of features designed for effective email marketing. With its robust email API, users can integrate email services seamlessly into their applications. The platform also includes advanced contact management capabilities, allowing for efficient segmentation and targeting. Customisable templates enable users to create visually appealing emails effortlessly. Additionally, real-time analytics and A/B testing tools help optimise campaigns for better performance and engagement.
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Streamline your email marketing with intuitive design tools, custom templates, and automated workflows.
Mad Mimi's user-friendly interface makes it easy to create professional-looking emails, while its automation features save time by sending targeted messages to specific audiences. Customisable templates mean you can create a consistent brand image across all your communications.
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Boost your email marketing with advanced automation, segmentation, and analytics tools.
MailBrainiers offers a user-friendly platform to create targeted campaigns, track engagement, and optimize your email strategy. With features like A/B testing, personalization options, and integrations with popular CRMs, you can streamline your workflow and increase conversions.
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Streamline your email marketing with advanced automation, segmentation, and personalisation features.
MailGet's automation tools allow you to create custom workflows and trigger emails based on user behaviour. Segment your audience based on demographics, engagement, and more to deliver personalised content that resonates.
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An email marketing software or emailing software is a marketing tool composed of an interface to manage contacts, advertising campaigns and email design; as well as an email routing system that allows you to send personalized mass emails.
Email campaigns can have three objectives:
The answer to this question is essentially marketing because a simple free email allows you to send emails to hundreds of recipients.
Increase volume of E-mails being sent
Mass email servers can handle thousands of mailings without being blacklisted because they comply with good Web practices: IP preheating, adhering to charters, the timing of mailings, etc.
Improve the Targeting Process
Emailing tools are equipped with a contact manager that allows users to segment emails according to specific criteria (age, gender, registration date) or even dynamic criteria such as the number of hits or clicks.
Marketing automation
Email marketing software also makes it possible to automate the sending of mass emails by scheduling advertising campaigns, autoresponders or the RSS-to-email function, which triggers a message when an article is published, for example.
Emailing software can also be used to automate certain tasks such as opting out, cleaning databases, creating reports for performance monitoring, etc.
Results
E-mails are more appealing, more targeted, more relevant and tracked so the result is necessarily better than with a classic free tool in terms of click rate, opening rate, delivery and engagement.
Emailing solutions have the advantage of maximizing the delivery of emails so that they are not considered as "spam" thanks to continuously improved routing techniques.
Responsive Design
These tools also include the design of responsive emails (adapted to the screen of mobile phones).
Emailing solutions offer all the following basic functions:
Other less common features are found in some programs:
When selecting an emailing tool, it is essential to know precisely the needs of the company and take into consideration the functional coverage that this software offers.
This will make it easier to choose an emailing software: how many emails are sent each month? To how many contacts? Can these figures evolve more or less quickly?
Today, many software editors offer the same results. However, the included features are very different from software to another. If you are looking for a software that will allow you to make Landing Pages then you will have only have a few choices as GetResponse and Mailchimp are the leaders on this feature.
The appvizer comparator is a good way to compare email marketing software. It allows you to compare the features of different email marketing solutions such as marketing automation, A/B testing, responsive design, deliverability testing, segmentation parameters, available forms…
Indeed, it will be easier to make a selection after comparing the features of the best software on the market.
Emailing software makes it possible to send emails to large volumes of contacts simultaneously or at different times.
In addition to volumes that can reach several million recipients per month, emailing software has several qualitative advantages. It allows you to format emails with images, tables, and action buttons and maximize message relevance through segmentation, text customization, and scenarios.
To know everything about this branch of direct marketing, find our guides on email marketing.
Today, there is a large number of email marketing software on the market. The key players promote the efficiency of their emails, the ergonomics of email design, and the quality of campaign tracking.
However, the main differentiating factor today lies in the marketing tools available that lets users enhance their contact bases to carry out relevant actions. This is particularly the case for e-commerce companies that regularly cross-sell after a first visit or purchase.
The emailing market is stable, but the possibilities for new services are evolving. The volume of emails sent has been virtually stable since 2013 at 135 billion e-mails sent per year.
Project management in the context of acquiring an emailing solution is relatively simple, as it does not require any specific integration.
The implementation of an emailing solution consists mainly in cleaning the contact databases, most often in Excel, to carry out a single import of all the data into the solution without generating losses. It is necessary to anticipate a full working day for cleaning, sorting the imports, and the import itself.
The second part of project management consists of creating the different email templates that will serve as the basis for designing the emails sent. This work must respect current messaging standards: the code must be optimized so as not to turn into spam while adapting to different types of screens. Then, the graphic design will create a Corporate standard in order to create a real brand image.
Some applications allow you to send emails via a personalized domain name (example.com). To do this, you must configure the SPF (Sender Policy Framework) which allows you to validate the ownership of this domain. The Domain Keys Identified Mail (DKIM) must also be configured to identify the sender of the emails. This makes it possible to effectively control spam and phishing.
The SPF and DKIM are configured in the administration system of the domain name manager (OVH for example).
In addition to the technical aspect, a successful implementation of an email marketing tool will be based on an elaborate marketing strategy and marketing tactics. This will involve setting up opt-in strategies (proactive user acceptance), scenarios to trigger sales, and varied and relevant content.
Email marketing software allows businesses to create and send promotional emails to their customers. It helps to automate the process of sending emails to a large number of subscribers at once. The software also provides analytics that enables businesses to track the performance of their campaigns.
When choosing email marketing software, you should look for features such as email templates, automation, segmentation, A/B testing, analytics and integration with other tools. These features will help you create and send effective email campaigns that deliver results.
Email marketing allows businesses to reach a large audience at a low cost. It helps to build brand awareness, increase customer engagement, drive website traffic and generate leads. Email marketing also provides measurable results that enable businesses to improve their campaigns over time.
There are many email marketing software options available, but some of the best ones include Mailchimp, Constant Contact, Hubspot, and Campaign Monitor. Each of these options provides a range of features that can help businesses create effective email campaigns.
Some of the free email marketing software alternatives that you could try include Mailchimp’s free plan, Sendinblue, and Benchmark Email. These options provide basic features such as email templates, automation, and analytics, but may have limitations on the number of subscribers or emails sent per month.
