Just In! The top news of the web - Week 3

What should you take away from the news this week? In this episode, we’re going to discover: the new advertising regulation in the UK, the opportunities for ad tech in the post cookie world in 2022, the growth potential of the in-game advertising market and big data analytics, the “boomerang employees” trend in HR recruitment, and many more.

Let’s get right into it now!

According to the research report "In-Game Advertising - Forecast and Analysis Report 2020-2025", the in-game advertising market will reach USD 3.54 billion with a YOY growth rate of 9.34%. It will become one of the most attractive in 2022 with lots of opportunities and also challenges. This report also gives you the vendors’ insight, geographical market analysis, key segment analysis, and more.

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In the UK, different new advertising rules have been introduced by the Advertising Standards Authority (the ASA). We can see a lot of changes, for example, a new regulatory framework, the scope of the codes, sanctions for breach of the advertising codes. Furthermore, the ASA expressed its wish to encourage responsible advertising.

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According to Ciaran O'Kane, CEO of WireCorp, 2022 will be a hype year for ad tech. Advertising is too often an industry that changes every year and contains lots of potentials for development. By the end of 2021, we already saw the first start of Metaverse and it is not only that. In this article, he is going to talk about all the opportunities and challenges of ad tech this year.

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The COVID-19 has left a huge impact on the humanitarian scale. However, it helped to raise a high demand for digital services such as QR codes, payment providers PayPal, and also a high demand for data analytics for companies to get the quality insight of their customers. According to Statista data, big data analytics will reach $100B in value by 2027.

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AI technologies give companies the power for social and economic development but it also hides lots of concerns about discrimination, stereotyping, … For that reason, UNESCO has announced the new guidance for AI education in 2022 in order to give companies recommendations in their AI uses and development.

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According to the report of the American analytics automation company Alteryx, Saudi Arabia, UAE has left the UK, Germany behind in AI innovation. In Saudia Arabia and UAE, 58% of employees can easily work from home and automate their daily tasks, compared to only 16% in the UK and 24% in Germany. Saudi Arabia expected to invest $135.2 billion in its AI plan by 2022.

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A boomerang employee, “it's the fact of rehiring someone who has already worked for us”. These are therefore employees who return to their former employer. According to World Changers Report, this will be the game-changer in the HR policy of many companies in 2022. What are the reasons for rehiring someone who has left the company? Why might an employee want to come back a few years after leaving?

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The HR software is now an essential part of the HR management process of many companies. According to the Technavio report, the payroll software market is expected to grow by USD 2.09 billion, progressing at a CAGR of 8.57% from 2021 to 2026. This is justified by the high demand for cloud-based payroll solutions.

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According to WTW’s (Willis Towers Watson) latest salary report, anticipated pay rise budgets for 2022 rose from an average of 2.9% in July last year, to 3.2% by December. This is an effort of the UK government to fight against inflation and talent shortages. In fact, the pay rises will be projected to increase 0.5% above inflation in 2022.

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According to HMRC, late tax filing punishment will be remove for tax return submitted online before 28 February 2022. The late payment punishment of 5% of the outstanding tax will also be removed if the tax payment is completely done by 1 April 2022. Discover the details of the new deadline by reading the article.

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